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The Room Where It’s Happening

the Just Trust Me marketing podcast. The words "Just Trust Me" are sliding down a bar and falling off onto hands raised up to catch them.


[00:00:00] Tanya B: It’s shit. Piss fuck, cunt, cock sucker motherfucker and tits.

[00:00:04] Rachel Moore: I’m gonna make that the cold open to this first episode

[00:00:00] Rachel Moore: This is the first episode of Just Trust Me and you probably should know who’s in the room where it’s happening. So we’re gonna do a little round robin of who you’re going to be hearing from on this podcast. I’m gonna go alphabetically because.

[00:00:14] What better way is there arbitrarily? Guess what?

[00:00:17] Guess what that means? That means Elizabeth’s first, Elizabeth. I know. But you knew this moment was coming. This is your moment. Tell us who you are.

[00:00:24] Elizabeth: Alright, so my name is Elizabeth Allen. I am a woman living in Connecticut. I am a content marketing manager. I love all things words. I love all things marketing. I have a 10-year-old who is a like anime nerd, which is fun to kind of navigate because I don’t understand any of it. I have a husband who I’ve been with for 25 years, and we have a cat named Gretchen Wieners.

[00:00:48] Rachel Moore: Can I just say too, when you said content marketing, I thought this just because of what we were talking about. I thought you said cunt at

[00:00:55] Elizabeth: You know what? That’s gonna be my new brand. I’m a cuntent marketing manager.

[00:01:00] Rachel Moore: You’ll definitely have a very niche market of people that you approach with that.

[00:01:04] Elizabeth: I feel like I would I would appeal to a lot of people, and then the other half of the population would absolutely detest me. And you know what? I’m okay with that.

[00:01:11] Rachel Moore: That’s right. I guess that means I’m next. So I’m Rachel Moore. I’m the one who’s kind of got like the keys to the that we’re using to record this. And I’m the one who brought these folks together.

[00:01:22] But it was pretty easy because I should probably tell you all that we’ve all been in the same community, whether that was on Slack or whether it was on Facebook Messenger, or on message boards that we won’t name, because then you might go there and don’t do that. But we’ve known each other for many years and I work in marketing too. I heavy in content. I do comms here and there too. Mostly my jam these days is podcast. Who would’ve thought. But I am, I’m also a woman, but I live in Colorado and I am married with two children. One of them’s driving, the other one wants to, and we have a cat named Scooter Bill. And yeah, I love travel and I love these two women and that’s why I’m excited about us bringing this expertise to talk about all the things you can’t and should not trust in the world out there. And with that, Tanya, I’m gonna kick it over to you. Tell us about you.

[00:02:14] Tanya B: Well, hi, how are you?

[00:02:16] Rachel Moore: Husky, very husky.

[00:02:18] Tanya B: This is my sick lady voice. Tanya Ballard Brown. I am a journalist. I do the journalism and I have learned a lot about marketing and other things from these two ladies, which have been helpful to me because social media and audience growth and that kind of thing is tied in with marketing and it also helps me better understand conversations that I’m having at work with people in our marketing departments who I actually love ’cause they are really great. And I live in the nation’s capital, Washington DC and and I say it like that because I like say it like that. I am divorce, but single and available. So if you happen to be attractive and single and you like hot black ladies that live in Washington DC. I have no children, but I have a very spoiled dog who is laying right here. Her name is Butter Bean. You can follow her anywhere you get social Butterbean Ballard Brown and that my friends is enough for me right now. I think.

[00:03:32] Rachel Moore: I think.

[00:03:33] well. Idris Elba, if you’re listening to this that was pretty much code for you to call Tanya.

[00:03:39] Tanya B: He’s got that woman now. He’s married with that lady. Now.

[00:03:42] I want Jeffrey Wright now.

[00:03:44] Elizabeth: That is

[00:03:44] Tanya B: I feel Jeffrey

[00:03:45] Elizabeth: to Jeffrey Wright, so yep.

[00:03:48] Tanya B: Jeffrey Wright. You know, I feel like there is probably just two or three degrees of separation between us and all he needs to do is meet me and he will be like, where have you been all my life?

[00:03:57] And I’m like, right here, boo. And we could just go and run off into the sunset together.

[00:04:02] Elizabeth: We can vouch for her. She’s very beautiful and awesome. So, Jeffrey Wright, if you’re out there, please come on through.

[00:04:09] Rachel Moore: I especially think, Tanya, you’re good for, you’re good for celebrities because when you’re in the room, nobody’s gonna look at them. They’re gonna be like, who’s this? Right. You are the glam. You are the glam in this whole scenario. Well, ladies those of us who identify as women, which all three of us do we are here.

[00:04:27] The title of this is Just Trust Me, whole premise is that, you know, all of us work in some degree of marketing. Tanya, I’m really glad too you’re on here because you’ve got two marketers, but we also have someone who’s in journalism, which I think might have a, oh, I don’t know, some tie-ins with trust.

[00:04:44] The whole issue of trust. Yes,

[00:04:47] Tanya B: Absolutely.

[00:04:48] Rachel Moore: I mean, maybe not as much these days. It doesn’t feel like, but it’s really hard!

[00:04:53] Elizabeth: But we wanna get back to that point.

[00:04:54] Rachel Moore: Yeah, we do. Yeah, we do.

[00:04:56] Tanya B: And sooner rather than later.

[00:04:58] Rachel Moore: Yes. So yeah, maybe, who knows? Maybe by sheer dent of will and this podcast, we can help make that happen. But yeah, we’re here, we’re gonna talk every week. This segment, we all are just gonna bring forth the things that are like, okay, when it comes to like, trust in the things we’ve seen in marketing and things like that, what do we got a beef with? What’s trending out there? What’s in everybody’s face? What should we all take a super second look at, saying what the hell’s going on with that? Is that for real? Basically anything in that genre. So with that, what do we wanna talk about first, women?

[00:05:30] Tanya B: Well, the Super Bowl just happened and in terms of marketing, what do y’all think about both Taylor and Beyonce announcing new music during the Super Bowl? I mean, kind of paid and unpaid at the same time. I don’t know. What is that a smart way to go about getting your message? I mean, I don’t, I have thoughts, but I’d like to hear the marketing thoughts about this.

[00:05:56] Rachel Moore: I’m gonna defer to Elizabeth ’cause I’m just gonna be honest, my Spotify does not really cover Taylor or Beyonce. I know I’m gonna go to hell for saying that.

[00:06:04] Elizabeth: You I’m going be fully transparent here. I knew that Taylor, I did not watch the Grammys. And I did not watch the Super Bowl. So I know we’ve been talking about them for the last good amount of time when it comes to that. Like I just recently discovered that Beyonce had announced her new record or her new album. I just aged myself by saying record. So she announced her new album and I didn’t realize that, but I knew Taylor had at the Grammys, and I feel like, does she need to announce at the Grammys, like she doesn’t, right? Like she’s so well known that it was kind of weird to me that she took that moment to be kind of an advertisement and I might be in the wrong there. I fully understand that, and I know a lot of people have argued against that case.

[00:06:53] For me, I feel like there was really no need for her to, we know how the Swifties roll. They are like they, from what I actually heard in one instance, I don’t know if this might be apocryphal, but somebody said that during the Grammys they had gone into the source code of her website and found her announcement for her record or her album during that time. Who knows if that’s true? I don’t know. I’m old as hell. I’m 42 years old, so I’m not good about that. But a lot of people did think that it was fully planned which obviously it was if she had won. I just don’t I don’t know.

[00:07:31] To me, I don’t think there’s a need for her to announce at the Grammys. And I think that was kind of a night, especially, ’cause we had a lot of really nostalgic artists at the Grammys that I thought it was really cool for us to be focusing on them. Tracy Chapman, Celine Dion. It would’ve been a really cool moment to really focus on them.

[00:07:52] And she doesn’t need that juice, right? Like she just doesn’t, and Beyonce’s kind of the same way. But I will say that I will admit that I only recently learned that it sounds like Beyonce’s going to be doing country next, which I did not. I had no. Yes,

[00:08:09] Tanya B: That’s what she announced.

[00:08:10] Elizabeth: had no idea. And actually I had heard about it a little prior to her announcing, and I, like, I wanna say it was like Saturday when I was doing my grocery store shopping and I was listening to podcasts about it.

[00:08:21] So it was pre the Super Bowl. And I had no idea that was the move she was making. That one kind of feels more legitimate to me because she’s moving her entire genre. It’s a bigger, it’s a bigger announcement. I dunno that’s where I fall. So like Taylor, you didn’t really necessarily have to announce the Grammys. Beyonce, I’m not mad at that. You announced because it makes sense. Like you’re doing a whole genre move, which is huge. You know, anybody else?

[00:08:51] Rachel Moore: That’s the target audience in the Super Bowl. Tanya you said you had thoughts on it too. I’m definitely gonna defer over to you too because

[00:08:56] Tanya B: I would say for just a moment before I started two stepping ’cause I actually like country music and I’d like at least one of the new Beyonce country songs. I did think, well this was Usher’s moment. Right. You know, I thought that for just a second. And then again I got to two stepping and Boots, scooting and Boogieing.

[00:09:17] So, I could let that go. I am of two minds about Taylor in that you’re right, she has enough buzz on her own at this point and so much media power. And she always seemed pretty media savvy. So it was a little, it did feel a little the Grammys. Which I’d watched that too, that was the first time I watched the Grammys in a long time.

[00:09:41] And this was the, probably the first time I’ve watched some of the football of the Super Bowl. I always pretty much watched halftime. I never watched the football ’cause I don’t care.

[00:09:50] But. You know what the other thing is? She gets beat up on a lot about pretty much everything. I don’t know that there’s a right, anything Taylor can do at this point.

[00:09:59] So

[00:10:00] Rachel Moore: Truth.

[00:10:01] Tanya B: And I and I don’t listen to her music. I’m not a fan. I’m not a not fan. I’m just, you know, I’m pretty am ambivalent about her. So, in that regard, I don’t know at this point, if there’s a thing she can do right ’cause some people are just, have decided that they just hate her.

[00:10:19] They’re at as we used to say, Bitch eating cracker status with her.

[00:10:22] So all she has to do is just breathe right at this point. So, there’s that. But I think you, I did like that perspective on the two different, because I think I said that Taylor announced at Super Bowl and you were right. It was at the Grammys, but the two different and if you think about it, because I was watching the Grammys, Beyonce had on her country music garb there, so she was already laying out the breadcrumbs for that then.

[00:10:46] Rachel Moore: Black Twitter was hilarious that too. I love was watching. And on Instagram too. It was black threads. It was like, oh my God. So, but Elizabeth, you were about to say something.

[00:10:53] Elizabeth: I was like it, it is interesting because I do agree what you said. Like basically Taylor cannot win, but she also cannot lose. So you take half of our country or half of the population and she can’t win with them, and half the population she can’t lose with them. So it all kind of evens out at some point.

[00:11:10] So I have a hard time like feeling badly for her. Like she’s clearly winning. She’s fine. But yes, I do think part of my, like when I’m looking at her announcement, I am judging it a little more harsher than I would other artist’s announcement because it’s like, you’re going to be fine girl. You’re fine.

[00:11:29] Like, you know, and Beyonce exactly the same thing. And I do think there is a, there’s such a big difference in the, the atmosphere of the event that you’re announcing at the Grammys versus the Super Bowl. The Grammys is supposed to be all the, about all of these artists and what they’re doing and what they’ve done for the past year as opposed to what they’re, you know, going to be doing in the future.

[00:11:50] Whereas the Super Bowl’s a little more casual. And that seems like, for me personally, I think that’s like a cooler place to announce that you and you guys know, I don’t give a shit about the foosball at all, but you know, it seems like a cooler place to announce your next album. Especially, which is smarter Beyonce if you’re looking to get that country crowd.

[00:12:11] I think that’s kind of genius. So, and I don’t, like, I don’t blame Taylor for making the announcement. Basically. I come down on it where I’m like, I’m not sure it was necessary there, but also like, I guess, where else were you gonna do it? Like you might as well, you have all these people gathered and you know, all of your Swifties are watching.

[00:12:29] Beyonce’s announcement was a little, made a little more sense to me, especially because she was making a whole genre shift. Yeah.

[00:12:38] Rachel Moore: Mm-Hmm. Well, and I wonder too you know, obviously Taylor’s going to the Super Bowl to be a fan and watch her boyfriend Travis Kelce, you know, hopefully win, which they did. That was kind of his moment. Some of me wonders too, where it’s like, was that strategic to say, look, I’m gonna go announce

[00:12:53] Elizabeth: That’s a good point.

[00:12:55] Rachel Moore: but when I’m in

[00:12:57] Elizabeth: That’s a

[00:12:57] Tanya B: absolutely great point because she’s gotten so much criticism

[00:13:01] Elizabeth: That’s, yeah, you know what? I will fully give that to you. I did not even think about that. That makes that’s, that makes really good sense.

[00:13:07] Rachel Moore: Which by the way in case anyone listening to this podcast wasn’t aware, Taylor’s not in control over the when camera to her, so

[00:13:15] Elizabeth: Oh my God, yes.

[00:13:17] Rachel Moore: That is the director. That is the director, and that is their choice. So, you know, if you’re angry about how often she’s on camera, by the way, this was the most viewed NFL Super Bowl.

[00:13:28] I doubt they’re gonna be stopping cutting over to her anytime soon.

[00:13:32] Elizabeth: And wasn’t, and she was on camera for like something like 25 seconds or something. Yeah, it was something crazy, which

[00:13:39] Tanya B: I think a lot of people tuned in. I’m not saying the Swifties weren’t tuned in. I think part of the why the Swifties tuned in is because it was this huge rumor that Travis was gonna propose

[00:13:50] Elizabeth: I didn’t even hear about that. Really? No.

[00:13:53] Rachel Moore: Oh, did you not hear about the psyops?

[00:13:56] Is the whole yeah. You know about the psyops thing, right? Where this is all a big and actually there is apparently a televangelist in, I wanna say Arkansas who is claiming that this is Satanic move of Travis, and. This doesn’t even have to do with PSYOPs.

[00:14:11] This is just about religion, where it’s like, oh, this is all orchestrated by Satan, that Travis and Taylor are gonna get married, and then they’re gonna come out as a power couple and support Biden.

[00:14:20] That’s when it gets into the politics. But yes, there’s act, there’s actually stupid fringe theories. Yes, they’re stupid.

[00:14:25] And I said it out loud. That are saying like, oh my God, this is all psyop about them being a power couple and they’re gonna come out and support of Biden. The whole thing was gonna be like she was gonna come take over the stage during halftime and declare in the midst of Usher’s performance that she’s coming out for Biden. Oh my God. It didn’t happen. Whatever did people do when their whole theory

[00:14:43] Elizabeth: That is wild. I had actually not heard of any of that, and I definitely had not heard about the proposal thing also. How long have they been together for at this point? Six months.

[00:14:54] Rachel Moore: I don’t even know.

[00:14:55] Tanya B: May, I mean

[00:14:55] Elizabeth: Not.

[00:14:56] Tanya B: a handful of months, but also I. But why? I don’t know why people have this, these crazy theories about her with this guy. I mean, and I don’t mean this in any kind of shaming way. She dates this is not her. Why

[00:15:08] Travis

[00:15:09] Elizabeth: of the other ones. Yeah, and I agree with you, Tanya. That’s a

[00:15:12] Tanya B: Why is

[00:15:13] Elizabeth: is not meant with any shade, but also she does date a lot that’s not, you know?

[00:15:20] Tanya B: So why is it that this particular relationship is the one that’s the. The devil is

[00:15:27] Rachel Moore: devil.

[00:15:28] Tanya B: I don’t know. 

[00:00:00] Rachel Moore: Speaking of relationships, how do you view Valentine’s Day? Because over on our side, we really just do see it like Happy Exorbitant Marketing Day, trying to compel you to go get me chocolate flowers and an expensive dinner out day.

[00:00:14] But what about you?

[00:00:15] Elizabeth: So I’ll jump in here first. We are not Valentine’s Day people and never have been. I’ve been with my husband for 25 years. It’s just never been our thing. I was telling a group of friends today that the most generous and most wonderful Valentine’s Day gift I ever got was this morning at about 4:00 AM I woke up to a light shining in my eyes really briefly. And my husband was on his hands and knees with his iPhone flashlight a thing of Clorox wipes and a roll of paper towels because he had heard our cat puking in the middle of the night, and he could tell she was over on my side of the bed and he was worried that the minute I stepped off the bed I would step in it because anybody who’s owned a cat knows that it could be in the corner of a room you’ve literally never stepped in. You’re gonna step in it somehow, you know, and that was, and so I woke up to that like at four o’clock in the morning. Totally. Not even knowing what’s going on. And and that’s what he was doing for me.

[00:01:16] So that’s the romance in my household.

[00:01:18] It was beautiful. You know what, I’ve, I don’t think I’ve ever felt more loved. It honestly, and especially when you’ve been with somebody for 25 years, you’re like, this is true love, that after 25 years, this is like, he wants to make sure I don’t step in cat puke when I wake up at 5:00 AM to wake up.

[00:01:35] Yeah, it was beautiful. Other than that, we’re not like, we’re not really big. Like I actually ran out today ’cause I was feeling, because I was like, I’m unemployed, what else am I gonna do? So I ran out to CVS and I grabbed a little like stuffed animal for my daughter and like a little thing of Reeses hearts for him.

[00:01:52] But like normally I wouldn’t do that. Actually, normally he would do that. And I would never reciprocate. And it was totally fine. It was actually funny because he came home like not too long ago and he was like he, carpools with one of his coworkers and his coworker is like, what did you get her for Valentine’s Day?

[00:02:09] And he is like, nothing, we don’t really like, we don’t really care about Valentine’s Day. And she’s like, oh, are you sure? And I’m sitting there like, yeah, no I’m totally fine. And I feel like we do kind of go back and forth, like there have been years that I’ve done jack shit. And then this year I was like, I, he’s working and I don’t have a job, so I’m gonna run out and do it.

[00:02:30] Rachel Moore: How about you, Tanya?

[00:02:33] Tanya B: Well, I mean, as I noted, single men, I am divorced.

[00:02:39] I would say when I was married, my then husband did make an effort. And I mean, is that I don’t know that I’m, I, I have some single friends who are bothered by today. I am not especially bothered. In years past, like years before I got married, like my dad would send me flowers every year ’cause he was like, I’m always your valentine.

[00:03:02] Elizabeth: I love that.

[00:03:03] Tanya B: And I always thought that was cute. And I looked forward to those flowers and then I got married and I guess he was like, that man is responsible for all this now.

[00:03:11] Elizabeth: It’s his job now.

[00:03:12] Tanya B: but

[00:03:13] but mean, if I guess, if I got a new love and he cared about it I’d make an effort.

[00:03:17] Or if he wanted to do something nice, I would certainly reciprocate. But if I was with, you know, hooked up with somebody who didn’t care, I just, that would be fine too, because I would much rather you are loving to me every day and clean up…

[00:03:29] Elizabeth: Clean up the cat puke.

[00:03:31] That means real love. right,

[00:03:33] Tanya B: than bring me those candies because I honestly, and I don’t like those candies in the boxes either.

[00:03:38] I, you know, you guys have known me long enough to know that I’m so funny about, like, I don’t, I do not want that nut, I don’t

[00:03:45] Elizabeth: No, don’t want this, I have to poke my finger through the bottom of that don’t hope to God it’s caramel, which is basically all I’m doing. I’m hoping it’s caramel and nothing else. It’s a waste.

[00:03:56] Rachel Moore: Did anyone else dry heave every time, like Forrest Gump is

[00:03:59] Elizabeth: Oh, no. Thank

[00:04:01] Tanya B: Yeah. Like

[00:04:01] Rachel Moore: It could be

[00:04:02] anything. It could be

[00:04:03] Tanya B: So life is like yucky because

[00:04:04] that’s what

[00:04:04] Elizabeth: is a bunch of nasty surprises. Thanks. Yeah. I’ve learned that. I’m an adult now. It sucks.

[00:04:11] Rachel Moore: Life’s gonna bring you chocolate with orange at the same time, and

[00:04:15] Elizabeth: Nope. Nope.

[00:04:16] Rachel Moore: Ugh. Ugh.

[00:04:18] Tanya B: No, but I also understand that there are a lot of people who are single who are unhappy about that state of affairs.

[00:04:27] And one year I sent a bunch of people, so I’m in like the Slack with a group of people and there’s some of the young people, I’m one of them senior folks there, not senior citizen, just one of the senior folks in the Slack. And they, there’s a channel there where people, you know, talk about dating and just ask for advice. And some people were, you know, were feeling a little, you know, melancholy about Valentine’s Day that year. So I was like, if you DM me your address, I’ll send you a card. So I send a whole bunch of people a Valentine’s Day card so that they had something and I thought about doing it again this year, but everybody seems to be okay this year, so that’s okay. And I do, I send to babies and children. ’cause you know, when you were a kid it was cool to get all those little things. So, but yeah, I think we should do our best to be loving to our loved ones beyond February 14th.

[00:05:25] Rachel Moore: What about being loving to all the brands that are putting out the

[00:05:29] Elizabeth: I need for these brands to stop trying to shoehorn and crowbar Valentine’s Day into their social media strategy. Let’s be honest I will say that I just stopped working for a company and I saw their social media post today and it was so desperate to be like, to work a very not romantic product into their social media strategy.

[00:05:52] And I was like, you tried, but it’s.

[00:05:57] Rachel Moore: We love our customers

[00:05:59] Elizabeth: on Valentine’s Day, it’s some of the holidays can just go by guys. Like you can just let them go. I’m sure a lot of it is a social media manager somewhere who is like, I need to fill out this fucking content calendar, and so I’m gonna, I’m gonna post on Valentine’s Day and Arbor Day and Pearl Harbor Day. Like, but you can let some of them go by.

[00:06:24] Rachel Moore: You really can. It’s really OK.

[00:06:26] Tanya B: Yeah, I was gonna say in my particular newsroom, you know, the content that we cover is pretty serious, and so there’s no, they’re kinda, it’s not a Valentine’s Day angle, but other places, ’cause you can report, you know, stories that are fun and cool about Valentine’s Day and dating and stuff.

[00:06:44] So I, I think some of the media brands use that as their quote unquote marketing for Valentine’s Day to like promote those stories that maybe any other day of the year, they wouldn’t be bothering to tell about dating or whatnot. So.

[00:06:59] Rachel Moore: I just get, I, my big thing with the brands doing it, and this gets back, you know, I know the theme of this whole podcast is trust. It’s just like we, we love you, or our employees love each other and they love our company and you love our products. And it’s like, alright, a I get what you’re doing ’cause it’s Valentine’s Day and I know you like to think that, but what’s the real story?

[00:07:23] You know, it’s like, well, can I go look at your reviews and do people love you or do I look at your, whether that’s employer reviews or do I look at your, you know, product reviews and it’s like. I’m not seeing love there. What’s happening right there? You know, so it does it’s certainly, and you know, we all work in marketing.

[00:07:40] We know you capitalize on what you can. If that’s trending that day, you’re like, well, how can I get some, how can I get some stuff outta this? But, you know, everybody should give a brand a second look and be like, huh? Like, what’s really going on there? I mean, sure. If they’re giving a discount, you may not look much farther.

[00:07:56] You’re like, good, I got 20% off today. ’cause you decided it’s Valentine’s Day discount.

[00:07:59] Elizabeth: That’s a tough thing with marketing because it’s so easy to fall into those trending moments where you’re like, I need to be able to leverage this somehow. And sometimes it just makes no sense and companies still do it anyway, and they don’t get that like. Okay. So you like got on the board. I saw you for a minute, but also I’m kind of laughing at the fact that none of this works.

[00:08:24] It’s not. Yeah. Yeah.

[00:08:27] Tanya B: Yeah, because I mean, I, you know what happens too when you’re talking about marketing and just like targeted marketing and specific marketing and what. But I think about when that Elmo trending thing, that was a moment that caught by. So those are the ones that I think are more impactful.

[00:08:42] But obviously that’s harder to you, you know, because those happen organically.

[00:08:46] Elizabeth: So why don’t you explain the Elmo moment to us.

[00:08:49] Tanya B: So Elmo. Sesame Street Elmo. Yes. That’s what we’re talking about had posted on Twit-X

[00:08:58] Elizabeth: is that what we’re calling? Is that what we’ve landed on at this point?

[00:09:03] Tanya B: I call it Twit-X because it’s people, you know, X sounds like not

[00:09:09] Elizabeth: And also you’re still typing in Yeah, The branding wasn’t well done there.

[00:09:15] Tanya B: So on.

[00:09:15] Elizabeth: Let’s move on from El, the Elon Musk of it all.

[00:09:20] Rachel Moore: Yes.

[00:09:21] Tanya B: On Twitter Elmo had asked, you know, I think, you know, hey, how’s everybody doing today?

[00:09:25] And boy did people really explain to him how they were doing that day. And it turned into a moment.

[00:09:33] Because people apparently needed somebody to ask them how they were doing. Like people were going through, a lot of people were going through some stuff.

[00:09:42] And what Sesame Street’s social person did was turn that into a moment to discuss like, self-care and mental health or what, you know, like it was just organic. They didn’t, certainly when they, you know, it’s Elmo, how you doin!, you know that they didn’t anticipate. I’m I would be surprised. Never say never. ’cause there’s lots of crazy things that happened that you didn’t think would happen. But I would be surprised when they posted that was the what, the outcome that they expected.

[00:10:09] Right. And it’s, I mean, between him and the rock, not the rock, the guy, but literally.

[00:10:17] Elizabeth: Oh yeah.

[00:10:17] Tanya B: That Zoe has in Elmo,

[00:10:19] Elizabeth: talking about.

[00:10:23] Tanya B: Another caught on by some viral moment. They’ve just been, you know, I don’t, I wanna say lucky, but they’ve also leveraged it so they were lucky on the front end, and then smart enough to leverage it on the back end with some of those social moments around what is, you know, a Muppet.

[00:10:42] Elizabeth: Is the tough time, is that I feel like Sesame Street got a lot of backlash for that, for almost feeling like it was being manipulative. And I do not believe that’s how that started. I don’t think that w That was the init, the,

[00:10:56] Tanya B: I don’t think so

[00:10:57] I am almost certain it was just Elmo saying how you doing?!

[00:11:01] Elizabeth: And millennials and Gen Xers and Gen Zers just kind of unleashed on him. And that’s what’s tough about marketing in general, because you never know how that’s going to land. For some people, it can be a real catharsis, which it clearly was with the Elmo situation, like, I can’t afford therapy because our healthcare system is so broken in this country. So I’m just going to text, I’m going to t tweet Elmo about this and think that at least it’s out in the ether. And he’s heard it, which is very sad, but also kind of beautiful. But you then you had a lot of people who were feeling like Sesame Street was manipulating people and exploiting people, which is so weird to me because first of all, that’s not like, we’ve never known that to be Sesame Street’s MO in general,

[00:11:48] Tanya B: They asked how people were doing, but they didn’t say, tell me your story about, tell me your sad sack story about depression and mental health struggles, or what they didn’t ask for that. He literally was just like.

[00:11:59] Elizabeth: that’s. I think that’s a lot of like the cynicism of our society, especially when we approach marketing, that people always assume that something is like a scam. Something is trying to get you to do something, which is very sad because I thought it was beautiful and I’m glad that people had that moment.

[00:12:18] Like, I mean, even if you’re, you know, calling better health or Better Help, that’s like not cheap, so it still costs money. So if people can just tweet to Elmo and say, I’m not having a good day because this is what’s happening. I don’t know. I think that’s kind of beautiful. And that might be the, like, that may be my ne naivete about marketing and like that, I think that marketing can do some good.

[00:12:43] But yeah, it was interesting to see the different takes on that whole situation.

[00:12:48] Rachel Moore: Certainly. Yeah. ’cause like you said, it’s, it, the whole thing about marketing is whatever you send out there you guess at best, you guess how it’s going to hit people. Apparently, you know, I’m betting, I mean, how much do we wanna bet that they thought, oh, people might tweet back, you know, may maybe.

[00:13:05] And then they’ve got, obviously a lot of following in their accounts. They’re popular, you know, these are representing characters that have been beloved for decades, right? So it’s like they’ve got this social media presence. So I’m gonna ask, how’s everybody doing? They probably just thought they were gonna get like GIFs or just like, okay, oh, doing fine.

[00:13:21] Well, I’m, I could be better, whatever. But it did, it hit at a moment that everybody, and I saw it trend. I didn’t reply to it, but I saw it pretty early on. And then I learned about, you know, the news coverage started hitting. I was like, holy shit. But then, so some people wanna unload and say, well, I’m glad you asked, let me tell you.

[00:13:37] But I agree and we all work in that there’s always going to be a segment of the audience that’s always gonna be dubious about anything we put out there. And a lot of it does come back to, like you all said. How does the originating brand handle it afterward? You know, do they mishandle it? Do they handle it appropriately? Do they let it breathe and let and recognize it for the organic thing it was, or do they try to capitalize on it? And I, you know, I’m sure there’s brands had they had a moment like that and we’ve seen it where they, okay, well how do I make a buck off this? You know, how do I you know, get some ROI money off of this? So, yeah, I, I agree. And it is. We’re all familiar with it. You know, it’s disappointed is that some people think that we know it because that’s who our audiences are. They’re gonna, they’re gonna question and maybe

[00:14:22] Tanya B: Yeah, I don’t,

[00:14:23] Don’t think there’s a problem with questioning, but I mean, you can be skeptical, but cynicism is something else. Right. You know, we should. Always, we should. We can question things.

[00:14:34] I mean, like there’s no reason to not question things, but. To start at believing the worst,

[00:14:40] Elizabeth: of a puppet.

[00:14:41] Yeah.

[00:14:42] Yeah.

[00:14:43] Tanya B: right.

[00:14:46] Rachel Moore: He might be. ’cause he’s a woke puppet.

[00:14:47] Elizabeth: Oh, and then you get into a whole other can of worms. Yep.

[00:14:51] He cares about your feelings. He must lib. 

[00:00:00] Elizabeth: So I wanted really briefly, yes, I wanted to talk about Charlotte Tilbury. I’m obsessed with this whole thing. So Charlotte Tilbury is a very well known British makeup brand. I think their last big like promotion featured Elton John, like that kind of big, they’re huge. And so recently they sent out to all of their influencers this amazing PR package, and the PR package looked like a giant lipstick, like half the size of me. And in when you open the lipstick, it had each of the individual lip liners. And then in those like perforated windows, like for advent calendar kind of things, there were the matching lipsticks. And the lipsticks were the feature, right?

[00:00:45] So influencers started opening the lipstick little windows and there were no lipsticks in them, right? So it seemed very organic at first. And you’re like, that’s weird. Somebody must have just like fucked up and not put it in the PR package. And then all of a sudden, Charlotte Tilbury came out with this very poorly produced like video story about where are the lipsticks? Kind of like a detective series type of thing. Yep. So they realized, so they were like, oh, and they would go from like Charlotte Tilbury herself to like her daughter, to like, you know, random people working in the warehouse, being like, I don’t know. I saw so and so with the lipsticks the last time yesterday. I don’t know who did it. Yes. So. And then what happened is eventually they ended up sending the lipsticks in like this plastic, you know, just like a little baggy, but it looked like an evidence bag, right? Like they made it look like an evidence bag, and then they sent that to the influencers to be like, here’s your lipsticks.

[00:01:51] But the funny thing about that is that people are like, okay, so I don’t think they could have planned that because like it takes time to get those bags printed out. Now Charlotte Tilbury is a very, very, like they have a lot of money in their budget, let’s just say. They’re like, you could have easily had those bags printed out in a day.

[00:02:12] So the whole argument is people going back and forth about was this a legitimate fuck up? And they try to come up with a creative way to get around it by saying, there was like we meant this the entire time. It was like a PI, like a detective story, or was it, we fucked up, we forgot to put the lipsticks in the PR packages and now we, you know, so like, I don’t know, what do you guys think?

[00:02:40] So I, again, we were talking about cynicism earlier. I fully believe that someone fucked up and somebody tried to, okay. And then that, there’s another part of that. So I think somebody fucked up and tried to be creative in the way to get around it, which we’ve all been in marketing and PR before, like, you know that like sometimes you have to play that game.

[00:02:59] But the interesting part about that is Elf, who does a lot of Charlotte Tilbury type dupes, had recently done a very well produced kind of thing like that about like the detective series and who stole this and stuff. So then people are starting to argue, well, is that them like trying to hit back at Elf for duping them.

[00:03:20] So, yeah. Right. So you get to the point where you’re like I don’t know. And again, the cynicism in me says somebody fucked up. And then they stole Elf’s idea because they’re like, we can’t come up with something quicker, and like, this is the best we can do

[00:03:35] Tanya B: My thoughts are that it really doesn’t matter

[00:03:38] Elizabeth: Amen. Amen. That’s what my husband said. My husband, who is not in marketing at all, said that to me. I was explaining this whole thing to him. ’cause of course I’m getting all animated. My arms are going as I’m telling the story. And he is like, but you’re talking about it. And I’m like, no, shit. That’s exactly what it’s, so they,

[00:03:58] Tanya B: So it, worked. It might not be the conversation that they wanted,

[00:04:02] Elizabeth: Exactly. So does it matter? No, but I But personally,

[00:04:08] Tanya B: I mean, I bet it matters to that person that doesn’t work there anymore.

[00:04:11] Elizabeth: The person who didn’t put the lipsticks in the original PR. right.

[00:04:15] Tanya B: If we want to go with this was an a mistake, it was a flub then somebody is not working there anymore. ’cause this is a

[00:04:24] Elizabeth: This is the kind of shit I love about marketing. I will fully tell you, like, I love that if you have that moment where you’re fucked up, how are we gonna move it forward without like fully exposing ourselves for fucking up? And the thing is like people would be like, oh, well, you’re like exploiting the customers and the people.

[00:04:41] And like sometimes it’s just an individual person trying to make sure they don’t get fired. I’m like, I can appreciate that.

[00:04:48] We’ve all fucked up. Right. Rachel? Rachel, you and I have talked about it before, like we have definitely done something where’re like, oh wow.

[00:04:55] Rachel Moore: You know. We all should have the count, like a little counter saying how many days since last incident?

[00:05:01] Sometimes it’s back, right back down to zero. And I gotta be frank, mine is probably still in the only the double digits, but so I will say, Okay, I did not know I, y’all, and do makeup.

[00:05:12] I don’t do makeup to the extent that Elizabeth does. But yeah, y y’all are into it and stuff way more than I am. And I’m like

[00:05:20] Tanya B: But no, I just have no skill. Like am willing to fly you down here to fix this face, but but I’m on social enough. I did not know about all of this, but I’m on social enough that I know brands and, that kind of thing. So I did know that.

[00:05:34] Rachel Moore: So I came, so I am looking at our show notes and I was like, I don’t know this brand. I just don’t even know it. So here’s where I’m trying to like, naturally say, so let’s say and I don’t even know if they sell in Target, maybe. I’m sure they

[00:05:47] Elizabeth: Like, the targets that have the Ulta in them, yes.

[00:05:50] Rachel Moore: okay. Okay. So my, my target nearby Target does, so let’s say I’m at Target and I’m like, okay, I do need to shop around. You know what? I need lipstick. I now, having done this discussion with you that, ’cause I just don’t know. I don’t I I have a certain kind of lipstick. I have a lip stain that I like to go with, but I never can even remember what brand it is.

[00:06:08] I’m like, is that Maybelline or Cover Girl? I don’t know. I don’t buy it that often, but but if I were looking for lipstick and I saw I, my, my Eyes, if they’re grazing across and saw Charlotte, I have to read it. Charlotte Tilbury, I would be like, oh. I’m gonna walk over and look at the ding dang lipstick.

[00:06:24] I’ll be like, that’s recognition. Even if I’m like, I don’t even know the whole story, but now that name jumps out to me. So worth it.

[00:06:32] Elizabeth: It is really interesting and the thing to me at the end, I think, because this is a very, this company has a huge budget, but when you watch their videos where they’re trying to do the whole like detective series vibe, it’s very low budget, it’s very low quality.

[00:06:49] So in my head, I think that’s them, like trying to get it done as fast as possible. Like we’ve all been there where you’re like, I just need to get this out. But in the end, it benefits them either way, it’s it like, and that is what like I love and hate about marketing where like you can do, you can have a mistake that can be a beautiful thing for your company.

[00:07:11] But you can still have like, you can still, unfortunately, you have to be very careful about your loyal customers are now sitting there in the back of their mind going. But did you mean to do this? Was this always the intention? And you have to be very careful about riding that line. And it is a, it’s kind of a fun line to ride to figure out like where you can get in between that.

[00:07:33] I just thought it was really interesting story. I recently watched it and anybody who is on YouTube and cares about makeup or skincare I learned about this from Robert Welsh. He’s one of the Welsh twins.

[00:07:45] So there are two twin guys who are both gay. One is skincare, one is makeup. They look very similar, but you can tell them apart and I was just telling my friend that like my serotonin, I realize I can get my serotonin re-upped when I watch their videos together because they’re hilarious.

[00:08:02] Like they just giggle the entire time to each other and it’s these two brothers that are like. Just like they have all these like inside jokes and stuff like that, but I hadn’t watched them in probably a year at least. And recently I was like, I need some serotonin, so I’m gonna watch these two and hope it does the same thing.

[00:08:19] And it absolutely did. So if you need a fun, good YouTube. Chandler will watch the Welsh twins on YouTube. Highly recommend because they will always make you laugh. I just, I sit, I literally sit there, like, I’ll be in my shower and I’ll have the their videos playing on my shower speaker, and I’ll be giggling in the shower like that.

[00:08:39] They’re the type of people, so I just wanted to give them a shout out because that’s where I learned about this whole thing happening, and I was absolutely fascinated. Yep.

[00:08:49] Rachel Moore: Obviously we’ll cover some more stuff on next week’s, but that segues us nicely into the most important part of this whole podcast. Which is how in the world do people like follow these gems of women online? I mean, we’re obviously awesome and everybody should go follow us right now. So, reverse alphabetical order. Tanya, where do we find and follow you online? Because we certainly should, including all the single men,

[00:09:12] Tanya B: Not all the single men, just the single men who are like really handsome and rich and Yeah. Or even more specifically, Jeffrey Wright, that particular single man.

[00:09:25] I think he’s single. I hope he’s single. Anyway, I be found at. T-Double-B pretty much everywhere. ’cause I, that’s my handle, man. But I, if you wanna kind of reach me, the place I hang out the most is Instagram because I need the cooking and the dog reels.

[00:09:48] Rachel Moore: And then I can be found, my handle is RachelHasTheMic pretty much everywhere. Oddly enough, I do have a mic. I’m talking into it right now. I grab it whenever I can, probably more than people want me to. But yeah I mostly live on LinkedIn, frankly, and I know that might sound really boring, but, I dunno, I guess ever since Covid it transformed a little bit and I like it better there. I also go to TikTok for serotonin. We’re talking about that. That is where I find joy. So yeah, go go check out rachelHasTheMic on either of those, but I’m not anywhere else too. But those are most likely the places.

[00:10:22] Well, where I might actually respond to you.

[00:10:24] Elizabeth: So professionally, I’m at ElizabethAllen1001 because I haven’t branded myself well like the rest of these people. So find me there on LinkedIn. I am on TikTok, but I’m not going to tell any of you my name. You have to come and find me because it could impact my my job.

[00:10:45] Tanya B: Not detectives need to.

[00:10:47] Rachel Moore: Oh my God. Let’s script it out. Let’s act this out. It’s a

[00:10:50] Elizabeth: It’s a detective show.

[00:10:52] Rachel Moore: find who you are in TikTok.

[00:10:55] Elizabeth: Honestly, once you get to know me, you know what I’m saying on TikTok is the same shit I’m saying at my office anyway, so it’s not that crazy. But you know what Instagram I have, honestly, I do not post on Instagram, and the only thing I do on X is to dog Elon Musk. So like, it’s not useful to anybody.

[00:11:13] So Elizabeth Allen 1 0 0 1 at LinkedIn.