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Never Surrender Your Handle, Shaq

the Just Trust Me marketing podcast. The words "Just Trust Me" are sliding down a bar and falling off onto hands raised up to catch them.

Transcript

JTM 004

[00:00:00]

[00:00:00] Intro Daylight Savings Version

[00:00:00] Rachel Moore (2): Welcome to Just Trust Me, the marketing podcast that’ll play that messy marketing campaign right off the Oscar stage, because today it is Oscars day, which is hard to believe.

[00:00:10] I’m not going to watch it, but I’m sure I’ll hear all about it. It’s also daylight savings time day. And I just thought I’d check in with my co hosts who are also joining me on this podcast. First of all, Elizabeth, how are you on this fine daylight savings time day and a little intro to yourself, of yourself for our listeners.

[00:00:24] Elizabeth: Alright so first of all I am Elizabeth Allen. I am a content marketing manager by trade. I love all things books, all things words. I am currently unemployed, so if you need somebody hit your girl up. When it comes to daylight savings time clearly the fact that I was literally in Target as we were supposed to start recording tells you something about where my brain was at today

[00:00:48] Rachel Moore (2): We’ll get to my part of that in a moment but no, I love were at Target.

[00:00:52] Elizabeth: It tracks I you know what I’m consistent if nothing else consistency

[00:00:57] Rachel Moore (2): That’s right.

[00:00:58] And Tanya, over to you. Daylight Savings version of Tanya in your intro.

[00:01:04] Tanya B: Hi. I am Tanya Ballard Brown. I am a journalist and I love spring forward. Why? Because I love spring and I hate it when the light is in the morning because my eyes are not open at that time. So I am not at all concerned about daylight at six o’clock the morning, I want daylight at six o’clock in evening when I’m moving about and circulating and whatever.

[00:01:31] So I love spring forward. It was a little disorienting when I woke up this morning, even though I knew that it was spring forward day, because I saw the, like the time and I couldn’t. It was like, is it 10

[00:01:45] o’clock What time is it?

[00:01:47] Elizabeth: This the with Daylight Saving Time We are all in our forties and fifties and we still we’ve lived through 40 and 50 years, four to five decades, and we still don’t always understand what time of year we’re doing what. It’s like why I don’t know why our brains care I mean it’s stupid. The whole concept is stupid and that’s probably why our brains can’t wrap around it but yeah I woke up this morning and I I was being a total bum sleeping in until 9 15 It was fucking 10 15 I woke up at 10 15 in the morning and then I was so confused And then remember I’ve been traveling. My mom’s ill so I’ve been in Colorado for the last week or so. So I’m still all over the place But when I woke up and I realized it was 10 15 I was like what the hell happened And then slowly started to realize Oh yeah that’s right

[00:02:34] Tanya B: You sprung forward. Because I woke up at 9. 15 and I couldn’t, I was like, is it 9. 15 or is it?

[00:02:40] Elizabeth: Or is it 8 15 Who knows Who knows And even though we have that handy saying spring forward fall back every time I still have to like double guess myself and second guess myself about it which what are we doing at this point? Again over four decades of this, over five decades of this, does not matter. Still confused every single fucking time and I know we’re not alone.

[00:03:02] Tanya B: Listen.

[00:03:04] Also over here herkle derkling.

[00:03:07] I really love that expression on this Sunday, because I have a busy week ahead of me with a lot to do. So I was like, I’m going to

[00:03:15] Elizabeth: Hurkledurkle baby you deserve it

[00:03:18] Rachel Moore (2): Heh

[00:03:19] Tanya B: Ultimately, I decided it really didn’t matter what the hell time it was because I had nothing planned to do

[00:03:30] Elizabeth: day

[00:03:30] Rachel Moore (2): And then I’ll bring this back to me who I just had the ultimate time not my friend kinda day. So first I slept in. Okay, let’s hover on that a moment. I woke up at 701 to check my watch I’m like because I’ve been getting up at 5 something a. m. every morning this last week. My cat wakes me up at 5 anyway and usually I feed him but I usually can go right back to sleep.

[00:03:52] Usually. Not this last week. I just feel okay I’m awake now. So I was just like I just need to sleep in this weekend. So I check my watch 701 I’m like, oh, thank God I slept in. Husband comes in and I’m like, oh it just felt so nice to sleep in . Well, you didn’t because it’s spring forward.

[00:04:06] So it’s technically 6. 01 AM. You did not. In fact, I’m like,

[00:04:11] damn it. You’re so right. So there was that. And then the fact that I logged onto our lovely studio at noon, my time, 2 PM Eastern, where you all are. And Tanya just only popped in to let me know saying, Hey. Didn’t you, weren’t you saying you’d schedule this at 2 p.

[00:04:27] m. our time and I was like, you know what? Yes. I except, I chose what did I do? God, now I’m like even foggy brain

[00:04:34] Tanya B: For it was the calendar

[00:04:37] Elizabeth: invite I had said four so that’s why I was like I’ll go to Target I’ll go grocery shopping I have more than enough time

[00:04:43] Rachel Moore (2): I can’t time zone and I’m that y’all, I can’t even blame that on daylight savings. That was last week that I did that. So that’s my daylight savings mode for today. But I’m with Tanya in that I, I’m a sunshine girl. That’s why I love living in Colorado because we have just copious amounts of all the sunshine that can burn you faster because it’s closer to the sun up here.

[00:05:01] But yeah I could have it be sunny at 4am. I can have it be sunny at 10pm. And sometimes there’s still daylight out here at that time and I love it. So this is my jam. I’m happy to be in this next six months. That’ll be nice.

[00:05:13] Elizabeth: There’s nothing worse than like when it’s like The difference between the two is like at five o’clock where you feel like it’s bedtime. There’s nothing else I can do today. And then you hit that glorious moment where it starts to be lighter longer and longer. And you’re like the day isn’t longer. You’re still not going to go to bed until nine o’clock ten o’clock eleven o’clock whatever But in your head you’re like the day is over there’s nothing else I can fucking do at this point So then you don’t do anything.

[00:05:38] Tanya B: Because it’s pitch black

[00:05:40] Elizabeth: you end up not doing anything I I and I’m sure that’s like a regular concept for everybody. You get so much more done when the daylight is around longer. Even though it’s the same number of hours but in our head psychologically and you get like people who have seasonal affective disorder and things like that and that’s the thing as you get older you realize how much light impacts your mood and sense of self and sense of purpose. It’s wild.

[00:06:06] Tanya B: They want to lock one in. There have been, these researchers have said that it is actually like bad for people’s health to for us to go back and forth. And they actually are advocating for the old way. Where is the dark in the morning? Excuse me, the old way, as of yesterday, old way, where it’s dark in the evening,

[00:06:28] Rachel Moore (2): The standard StandarAs d

[00:06:30] Tanya B: opposed to, yeah.

[00:06:32] Which would make me very unhappy but I guess, people , here’s the thing, light when I’m at work is not helpful to me. Do you see what I’m saying? Like for me, I mean now that I work from home, not helpful, but that’s not that does nothing for me. So didn’t I tell you

[00:06:49] Elizabeth: Hi Butterbean and friend!

[00:06:52] Tanya B: Anyway when I used to physically have to go to work and you’re working from nine to six so it would be dark when you get there or darkish, and then dark when you’re leaving I hated that! And then we spring forward and then you’d have like more evening hours. And it just felt like I had more time to me that wasn’t just getting up and getting ready to go to work. And I mean, for people who wake up at six o’clock and they’ve been, they go to the gym and they’ve done all these things, whatever cool for you kid.

[00:07:18] I am a person, I like to go to bed late and get up earlier. That’s my natural pattern. And I don’t want to have daylight at six o’clock. In the morning when I can’t do anything, I can’t really run errands or do the things that I can do in the evening. I can’t go to the grocery store or do any of those things. Happy hour is not happening. I mean, it might be happening somewhere, but I’m not drinking at six o’clock in the those kinds of things.

[00:07:48] Rachel Moore (2): If it’s like, it’s, if it’s lighter and warmer in the evening, you can go out and do those eating out in the patio and doing

[00:07:55] I can be out later. Enjoy. So that’s part of it too. It is definitely summer vibes and that, yeah.

[00:08:00] Oh my God. I’m still looking to that.

[00:08:02] Tanya B: Yes,

[00:08:03] same

[00:08:04] Rachel Moore (2): Same Zola

[00:08:06] Elizabeth: Even though day sucks because everybody gets confused for a couple of days at least it is that first step getting there. We’re working toward it.

[00:08:15] Tanya B: Didn’t mean people are like will the kids have to go to school in the dark and I don’t know how to fix that. I’m not I hear that argument.

[00:08:22] Elizabeth: Yeah

[00:08:24] Rachel Moore (2): Exactly

[00:08:25] Tanya B: And I can understand getting out for the bus and all that kind of stuff, I’m hearing that argument. I don’t know how we fix this.

[00:08:31] Everybody’s not going to be happy for sure. But I, also I don’t want to be like, F them kids.

[00:08:39] That feels like the not right position to take.

[00:08:42]

[00:08:42] Trump’s $400 Sneakers

[00:08:42] Rachel Moore (2): Elizabeth, you said something like how we step into, I’m going to do a really

[00:08:46] Elizabeth: Ha I know where you’re going with this Go ahead

[00:08:48] Rachel Moore (2): You know where I’m going. We’re going to step into this new season. Apparently Donald Trump would like people to step into how gold sneakers

[00:08:57] Elizabeth: What a segue! Beautiful. Beautifully done.

[00:09:00] Rachel Moore (2): Thank you I bow virtually to all of you.

[00:09:02] It is time to address the $400 gold sneakers that Donald Trump and his ilk have apparently professed should really appeal to those “inner city black folks.”

[00:09:14] Elizabeth: And they say “inner city” a lot which is very concerning

[00:09:21] Rachel Moore (2): So many problems. Who wants to give the lowdown on this?

[00:09:25] Elizabeth: He attended a sneaker con and at the sneaker con, because what doesn’t say Donald Trump more than like sneakers, a well known sneaker head if you will. Okay so he shows up at the sneaker con and announces he is going to be offering these $399 Gold sneakers that of course they have a fucking flag on them cause of course, and so he announces that and everybody loses their minds like on both ends .You have the people who will literally buy anything Trump sells and then on the other end you have are you fucking kidding me, he just had a 355 million ruling against him at that time, so he’s trying to take your money to pay his legal bills and you don’t realize that

[00:10:13] I will talk about this till the end of days. The fact that he wants us to think he has the most money in the world but also is constantly begging for money. Rachel I know you get his emails constantly, he’s begging you

[00:10:25] Rachel Moore (2): I did. I signed up. I, and I do it on purpose I don’t open his emails.

[00:10:29] I just look at the headlines, but I don’t open them. I want to do my little part. It’s like voting. I want to do my little part to tank his open rates.

[00:10:35] Elizabeth: Ah I love it. As a marketer I love that.

[00:10:37] Rachel Moore (2): That’s right. Be like, that’s not going anywhere, buddy.

[00:10:39] I do get texts as well. Y’all, I got eight emails in one day this last week, and I get texts repeatedly offering me to be part of his gold members plan or, Oh my gosh, just this much money and stuff. So he can miss me with the whole like, Oh, I’m such a successful businessman. I have all the money I need yet you continue to grift.

[00:10:59] Elizabeth: He also has a GoFundMe going on right now for his legal costs. But there were some argument about the fact that they’re they have red bottoms and Louboutin also offers Red Bottom sneakers and are you going to get sued for that? Are you going to get sued for the how close they look to Air Jordans, because of course that’s who he’s trying to pander to: people who are like sneakerheads who mostly love Air Jordans but yeah the amount of people including him who thought this was the way to secure the black vote and said this very loudly blew my mind. So it wasn’t even a bad choice that had nothing to do with his branding, but it was just like patently racist without a doubt and I mean which also is his brand so maybe it works out.

[00:11:46] Rachel Moore (2): Raymond Arroyo is the one who said this is going to be, quote, a big deal quote in the, quote, inner city and was basically just put, spewing out a bunch of racial stereotypes, just all up and down, and it’s like, you’re talking out of your ass, so stop it. I just wanted to point that out in case anyone wants to look it up and be like, wait, who said this where?

[00:12:05] And y’all, I fully admit, I am biased in this area, but that’s the kind of marketing campaign to not do. Don’t come out with something where you’re grossly misrepresenting and making assumptions that just aren’t going to fly with a marginalized community or with any community.

[00:12:21] Elizabeth: And a lot of it has to come down to what your brand says. We talked in our last episode about people knowing they’re being marketed to. This is one of those moments like you clearly think that If you offer this up to people they will be like Oh these are my Donald Trump shoes. But it’s not in giving with your brand and everybody who might buy this knows well enough that this is literally something you would never wear.

[00:12:46] Rachel Moore (2): I was looking up, so GQ had an article, a a luxury watch dealer paid $9000, before the shoes which sold out, but it also goes on to mention the release has been limited to practically irrelevant 1, 000 pairs including 10 random pairs that have been autographed by Trump himself, is clearly more about drumming up broadsheet notice than trying to take the shoe market by storm.

[00:13:06] Oh I did get a text in the last 24 hours, gold, gold MAGA hat. Gold apparently is, goodbye red, hello gold, I think is the new color.

[00:13:15] We’ll have a page on my website about, on the, ButWaitTheresMoore.Com website about this. And you can definitely comment on it, what you think about it. If you purchased a set, I would like to hear from you.

[00:13:25] Exxon Mobil on TikTok

[00:13:25] Rachel Moore (2): Alright okay. We’ve trod upon, heavily, the Trump gold sneakers. May they be blessed. And whoever, wears them, one set of footprints in the sand, y’all. What shall we, Elizabeth, where shall we tread next?

[00:13:39] Where would you like to go?

[00:13:40] Elizabeth: So I want to talk really briefly which was a very weird moment about the Exxon Mobile oil rig TikTok prank.

[00:13:47] Rachel Moore (2): Say more.

[00:13:49] Elizabeth: So I can’t even figure out where this started from but people started on TikTok to call their parents to tell them I’ve been invited to an influencer event with ExxonMobil and I’m going to be going to an oil rig and I’m going to be in, some of the cases doing underwater welding. And I thought it was fascinating because it was so odd. And I guess ExxonMobil came out and said they were aware of the trend and they said while we offer various apprenticeships and internships at many of our sites this particular apprenticeship is not in our offering. However we are always looking for talented individuals to join ExxonMobil to help us develop solutions to meet the world’s future. I wanted to ask you two how you think ExxonMobil could have taken this forward as a marketing campaign.

[00:14:43] Now keep in mind we know in general that like oil doesn’t need marketing. Does ExxonMobil normally seem like a fucking villain? Yeah, any of the oil companies do, because we know what it takes to obtain that oil and we know what it does to our environment. But we all also need to fill our cars and heat our houses so ExxonMobil doesn’t need the push, so I thought this was a really interesting and really weird moment and I know part of it talks to some of the brand influencer trips. Like Tart recently had one to Bora which did not go well, but it was like a weird moment where usually those kinds of things happen for beauty items. It’s a very interesting idea that this was almost like posted as an influencer trip that actually wasn’t happening And then to see ExxonMobil’s reaction to it.

[00:15:38] Rachel Moore (2): So is this an are we thinking this is intentional, Exxon planted this on or what?

[00:15:43] Elizabeth: I don’t think so I did some deep diving into like where it even came from, who started it. I could not find the initiating TikTok for this. I think part of me thinks that ExxonMobil realizes they have to be really careful about any of this kind of stuff because ExxonMobil has had some major like disastrous ecological and environmental issues. So in general like they they have to be careful. So I don’t get the feeling that they pushed this forward. I think it was like one individual TikToker and then it took off and had a life of its own. And then ExxonMobil had to speak to it but had to be like riding that very fine line of like we’re not employing influencers, because an oil company does not want to be seen doing that in this day and time, right. You don’t want be like we’re hiring influencers to promote us. That’s really bad. So part of me wonders if at ExxonMobil this was a net negative. That they were not thrilled that this was happening just because of who they are. If it happened to Tart again, any of these other places, Amazon whatever, it would be a different story. But you almost wonder if the people at ExxonMobil were like I really fucking wish this didn’t take off.

[00:17:11] Rachel Moore (2): I think if I were me, if I were in that marketing slash PR department, I’d be like, Okay, is there any positive where it’s not fake. We talked about authenticity being super important. Sometimes stuff goes viral. And it can be, it can be deep fakes.

[00:17:26] It can be made up and stuff like that. But sometimes the other stuff that’s truly authentic, where it’s I don’t know. I just wonder if they could have done something. Just to say look, we, but we have really smart people.

[00:17:35] Yeah, we actually are trying to go for lower admissions. I don’t know. Maybe they’re just like, hey, let’s just put statement out and just wait for pass over us.

[00:17:42] Tanya B: I hadn’t heard about this, which. It’s fine because my head was down for a good chunk of last week. I think based on what you read to me that was a pretty measured response. I mean they had to say something because they needed people to know like we’re not doing this.

[00:18:00] Not us.

[00:18:01] Rachel Moore (2): heart

[00:18:02] Tanya B: Then they just fade, that Homer Simpson fade into the bushes thing like they say this, and then fade back into the bushes. In terms of any idea for how they might have capitalized, I mean, I only think, I mean, again, they pointed out, we don’t have those kinds of jobs, but we do have jobs, so I think that was about the only thing they could do, though. Somebody super more creative and not hurkledurkling might have might have some ideas.

[00:18:36] Elizabeth: I think they were trying desperately to keep themselves outside of that. I thought the part about the lower emissions future was really smart and I thought that time that people would be paying attention to that because of this weird viral trend people were looking out for ExxonMobil’s commentary on it.

[00:18:53] Tanya B: This was happening on TikTok, right

[00:18:56] That’s where it was happening. Also, that is a younger audience. And so they are especially attuned to climate change environmental issue like they are very fiery and fired up about that. Consider the audience and temper the language to that audience.

[00:19:11] If I would have been like, oh, they didn’t say anything about, trying to make the world cleaner or anything like that.

[00:19:16] I probably wouldn’t have caught that, but I bet you,

[00:19:19] Elizabeth: Gen Z absolutely did yeah

[00:19:21] Tanya B: So they, whoever, they handled smartly. And of course they make a good coin. So they, they should have handled it smartly.

[00:19:27] Rachel Moore (2): Yeah No kidding

[00:19:29] Tanya B: But I don’t see. I don’t see them like jumping on TikTok, start doing skits and sketches and whatnot

[00:19:36] Rachel Moore (2): President Biden

[00:19:37] Elizabeth: Yeah exactly as in we see other videos of him saying Eh if they take through the bill to ban TikTok I’ll sign it And I’m like but you have a TikTok account! What are you doing?

[00:19:52] I Rachel is the frickin like beast of marketing so she might have a better understanding of what they could have done. In my head that was probably the best outcome there. I don’t see that there was something else they could have really pushed through. Acknowledge that it happened push the fact that there are jobs here within ExxonMobil if you care about the environment and then move on.

[00:20:15] Rachel Moore (2): Yeah not knowing what their internal strategy is, but if I’m thinking of it as an outsider, knowing their industry, knowing that we just talked about generationally, what the focus is for younger people. And that ExxonMobil may not be on the right side of that argument. Okay, if you’re going to think about the future, you may be banking right now on olds, older generations trusting oil is a thing. I know there’s renewable energies, whether people have reasonable or unreasonable biases for oil fossil fuels versus clean energy or renewables. That I’m sorry y’all, we’re all gonna die at point. Just not to put fine point, a finer point on it, but we’re

[00:20:56] Elizabeth: It’s a truism We’re all going to die at

[00:20:59] Rachel Moore (2): and we’re all gonna die, but I guess I would be like, hey, maybe You know, we see this trend happening, and not like we want to go shamelessly turn it into something, but is there not some small way, don’t have to make a campaign out of it, but to me the statement says, we have no intention of being on TikTok, we have no intention

[00:21:20] Tanya B: Right

[00:21:20] Rachel Moore (2): of engaging on TikTok

[00:21:22] Tanya B: Any of those spaces and part of it is because A lot of the social media spaces, though, there is serious content there, people do it to escape their escape, right? So they’re over there having fun and doing dances, whatever. And some brands have found the right tone for their particular brand to be dancing or whatever they want to be doing on these particular platforms. And Exxon rightly or wrongly has decided we shouldn’t be in those spaces at all.

[00:21:55] Rachel Moore (2): They’re, So they’re on, ExxonMobil is on TikTok. And they have 291 followers.

[00:22:02] Elizabeth: That’s sad.

[00:22:03] Rachel Moore (2): No videos; it looks like they, everybody should do this, they just went on there and grabbed their handle.

[00:22:07] Tanya B: I try to snag my name everywhere I can just because it’s my name and I don’t want somebody doing something nefarious with my name. It’s irritating to have to do that too, but it’s again about your brand. I do it for T double B and not necessarily on some things I have done Tanya Ballard Brown, but I always do it for T double B since that’s the one that I use everywhere else.

[00:22:30] Grab your handles

[00:22:30] Rachel Moore (2): Just a quick little tangent on handles. Cause I’d seen a lot of people, they’re like, I’m going to delete my Twitter slash X account. And I’m like, don’t that. If you do have a handle in any way that is part of your brand, you should, you don’t have to post over there.

[00:22:42] Don’t lose it though,

[00:22:44] Elizabeth: it sit on it

[00:22:45] Rachel Moore (2): Exactly. For somebody else. That’s just like a domain where it’s I don’t, if you don’t want anyone else to have it. Keep it, like you said, you don’t have to engage there, you don’t have to engage on TikTok if you just go grab your handle like exxonMobil but just save that space, because you just never know! You never know what an app’s going to do, who’s going to own the app who’s going to outlaw an app, and things like that.

[00:23:06] Elizabeth: And the thing about the handles too is that you might not think you’re going to do much with your handle and things can change and then all of a sudden have a a company or a person who’s looking for 10 000 to sell your handle. I don’t think people understand that enough, that’s a whole job is people watching like how successful your accounts in whatever on whatever platform are becoming and go ahead and buy that or take that take that handle.

[00:23:32] Tanya B: Squat, they

[00:23:33] Elizabeth: And then all of a sudden the only way you can get that back is to pay somebody thousands of dollars. And even if at this point in time you don’t expect to be using that particular platform, it’s just so much easier to just run over grab it And then it’s yours. The end. It’s fine. Yeah.

[00:23:51] Tanya B: And it costs nothing. It costs you nothing but a few minutes to claim it and park it and there you go.

[00:23:56] Rachel Moore (2): The amount of three lattes at Starbucks and it’s usually yours.

[00:24:00] Anyway,

[00:24:00] Tanya B: No.

[00:24:01] Shaq Verified OG on Twitter/X

[00:24:01] Rachel Moore (2): We were just talking about handles. I want to know about Shaq verification. I don’t know what’s going on with this, and therefore I think we should talk about it.

[00:24:09] Elizabeth: It’s a very fun little did you know snippet right? Shaq was the very first person verified on Twitter and that

[00:24:21] first person who was really verified anywhere

[00:24:24] He was verified in 2009 and it blew my mind that can you imagine being the first person who was verified that you had an account and a persona that was so important that they needed to make sure that they come up with a whole new process to make sure that people know that’s who you are you. And I just thought that was so fascinating. It was like a weird history of social media that I did not know that Shaq was the very first person verified on a social media account in 2009.

[00:24:55] Rachel Moore (2): My gosh! That’s so cool!

[00:24:56] Elizabeth: Isn’t that fun?

[00:24:58] Tanya B: Sorry, I’m jumping into reporter mood. But tell me, like, why Shaq? Was something going on that they felt like, okay, we need to make sure this is Shaquille O’Neal? I feel like I vaguely remember this and not, why

[00:25:10] Rachel Moore (2): There are tons of people who live tweet the sports, and they talk back and forth about it. Oh my god, I can’t believe that. Basketball giant, right?

[00:25:19] I mean, and he literally is a giant. So the Athletic has a story about this from September 2019. Shaq helped pioneer the access to celebrity sports celebrities we have today. As soon as O’Neal, I’m quoting, as soon as O’Neal learned of Twitter, he felt comfortable breaking that classic built in barrier between athletes and fans.

[00:25:37] His foray into tweeting

[00:25:40] Tanya B: I knew it.

[00:25:41] Rachel Moore (2): identity. No, nobody opened up credit cards in his name, blah, blah, blah. But they had pretended to be Shaq, often trying to mimic his voice and personality in 140 characters or fewer. He told the Athletic, I found out about Twitter by accident. He had been misquoted by a reporter.

[00:25:57] So Shaq pulled the reporter to the side and explained to him why it was unnecessary to misquote him. And he said I got that from Twitter. And he’s what the hell is Twitter? So yeah, so

[00:26:07] in November 2008, Shaq snatched his online identity and persona back. The underscore real underscore Shaq was large and in charge.

[00:26:14] And there you go. So it sounds like

[00:26:16] Tanya B: And so that ends meat. It takes it all the way back to what we just said the beginning claim your name because people will do shenanigans with your name. Because of course, we’re also super famous here that they are definitely gonna snatch our handles and try to do something. You know that they have no business, but that is exactly why you do it.

[00:26:37] The journalist in me is going to put aside that someone should have actually called Shaq and say, did you say, is this you on Twitter? Did you say this, but we were all learning in real time about this new platform though.

[00:26:49] Was it that new? I’m gonna let it go because I have made my own journalism mistakes. It’s easy for me to say, 30 years later, what somebody might’ve done way back when on Twitter. So anyway,

[00:27:01] Yeah. Okay. See,

[00:27:03] Elizabeth: It was an entirely different time and we were learning as we went. I Remember being much younger and having somebody like follow me and being like is that the real person and realizing later somebody some person who took their name.

[00:27:17] Tanya B: Listen, we can say this was like two months ago. Remember when I was like, this is not Jeffrey Wright, but what if it’s Jeffrey Wright,

[00:27:27] It was not Jeffrey Wright. It was not Jeffrey Wright, but it could have been Jeffrey Wright.

[00:27:32] Elizabeth: Should Jeffrey Wright Jeffrey call her?

[00:27:35] Tanya B: It should have been Jeffrey Wright, but

[00:27:37] MLMs Posting Jobs

[00:27:37] Rachel Moore (2): I’m going to do my infamous segwaying again. So we were just talking about posers, who, people who are like taking handles and pretending to be Shaq or anyone else on the internet. Elizabeth, let’s take a little detour into your unemployed deadbeat corner.

[00:27:50] Again, that is self titled by Elizabeth.

[00:27:53] Elizabeth: And it’s self titled it’s all me

[00:27:54] Rachel Moore (2): So, talk to us about what later regarding some posing going on.

[00:27:59] Elizabeth: So I am interested in talking about MLMs posing as marketing roles. So MLM stands for multi level marketing or as my daughter thinks it stands for man loving man because she is my daughter immediately thinks that, but multi level marketing AKA a pyramid scheme. The part that gets me is that this was even a problem because I can’t tell you how many times I’ve seen like on LinkedIn on Indeed they seem to be legitimate job listings and they are all listed as marketing or sales and they are MLMs. And I was curious like I wanted to talk to the people who are listening to this: Have you seen this a lot? But it’s really frustrating because I first of all I think it diminishes the role of a marketer because that’s not what we’re doing. But also the fact that it wastes people’s time. I’m very anti MLM so the fact that when you’re looking for jobs and the number of places that are posing as legitimate marketing positions but they are fucking MLMs oh my god it makes me it makes me so mad. I feel for the people who don’t realize in the moment that they are applying for an MLM role.

[00:29:26] I watched this one TikTok where it was great and this guy was like went to this job interview and as he’s putting away the dishes he’s talking about how I just wasted my time applying for a job that was 100 percent an MLM. And I don’t know what the solution is.

[00:29:45] I don’t think Indeed and LinkedIn should allow MLM job positions to be listed as job positions. Like you guys want to do that shit on your own? Cool do it you’ll get whoever you get and best of luck. But The people who are on LinkedIn and Indeed are seriously looking for a job. We need to make money and MLMs notoriously are like half the time you lose money from working within an MLM. You’re not making money. So it’s so frustrating. My heart breaks for the people who are like Don’t have a partner who can like manage the the finances until you find your way or aren’t just in a position where I need a job now and it’s so exploitative.

[00:30:32] Rachel Moore (2): So I’ve worked in employer branding for a couple different companies now, where part of it is talent acquisition. You are putting out, posting jobs. You are sharing jobs. You’re doing paid ads about your jobs. Two different companies, we had the same thing happen.

[00:30:45] This is very routine. So hopefully this, anyone listening, whoever is applying to a job, take this it’s well intended. This is advice. You need to always call into question if someone is texting you or messaging you via telegram, particularly WhatsApp, or even if somehow they got your mobile number or And they’re saying, if they’re trying to come forward and saying, Hey, I have a job opportunity for you. Just always go with the, if it’s too good to true, it probably is. But here’s where this angers me too. Going back to MLMs. You always have to pay to play. You do. You do not, is no free start just marketing and earning money.

[00:31:22] You always have to, this level or this tier for the next year so that I can get stuff at cost. But if it, particularly if it’s products, which it typically is, you have to buy the products and to, or something to get in first. That money goes straight up to your skip level or up levels.

[00:31:41] And and that money feeds into the people above you, hence it’s why it’s a pyramid scheme. You have to pay to play. If you’re applying to a legitimate job the only thing you’re paying is your time to interview and then that company will hire you. They’ll send you an offer letter saying here’s how much we’re gonna pay you.

[00:32:00] You sign and say I agree to that and then you start working and they start paying you. MLMs are gonna say nope, you can only get involved if there’s a money exchange on your behalf to get in.

[00:32:12] Tanya B: And then you got to go recruit other people who then pay money and that’s how you get paid. See the hell with all that. I’m now I’m anti MLM This is where I take off journalist hat and put on t double b hat and I’m like That is all a whole bunch of nonsense because I have to buy, I have to spend my money to buy product and I have to go out and recruit people and they sell it.

[00:32:37] You’re starting your own business and you’re becoming an entrepreneur and all that kind of stuff.

[00:32:44] Elizabeth: I’ve started my own business. Rachel has started her own business. We know that nobody’s just handing marketing materials, social posts like social media accounts Like you’re not getting any of that. You are not an entrepreneur. No it’s one pet peeves I will like rant all day long about MLMs.

[00:33:03] Rachel Moore (2): Y’all I actually did the whole MLM thing to this day.

[00:33:07] I cringe at the thought of how I tried to exploit my, cause that’s what they do. Your family and friends are the first people that you will go ask to pony up money to support your quote unquote business. It’s not

[00:33:19] You’re actually earning money for higher ups who are way at the top of that pyramid.

[00:33:24] And it will take hell and high water for you to even get to where you can actually make a profit from it. Now, if you’re listening to this and you’re like, wait, I’m in an MLM and I do make profit. Good for you! You did that on the backs of people underneath you, so I still raise my both eyebrows

[00:33:37] at

[00:33:37] Elizabeth: Exploitation

[00:33:39] Tanya B: But also if you are one of the people who are successful, that number is

[00:33:43] Elizabeth: so small

[00:33:44] Tanya B: and far in between like you are actually the exception and not the norm in this particular situation. The norm is that , there’s been much reporting on this where people do not come out on upside on this I mean at best you break even At best,

[00:34:00] Rachel Moore (2): So yeah, so I’m right it’s totally shady and it sucks that they’re allowed to or, being given leeway to post these J O B S on, it’s BS. On on LinkedIn and Indeed.

[00:34:11] Elizabeth: be J O B S And the thing that gets me is I realized like how Vulnerable people who are looking for a job are and that’s they’re posting for because I feel that 100 percent like I am so vulnerable like

[00:34:26] Tanya B: it feels predatory is what you’re

[00:34:28] Elizabeth: exactly I can’t tell you. I was with my elderly ill mom who we didn’t think she was even going to make it in Colorado and I was obsessively refreshing my like job email account. I need a job and also I know not everybody feels this way but I’m having a hard time where I’m like I don’t feel like I have a purpose, and no in general my purpose isn’t my job I understand that intellectually, but like psychologically I need to have a job like that’s told my entire life. So like me obsessively at my mother’s essentially deathbed obsessively refreshing my job gmail account tells you that people are fucking desperate. People are looking for something and for you to exploit that is Disgusting

[00:35:22] Tanya B: The other thing is back in the day, Mary Kay and Tupperware, it was like you went to your neighbors and they made the Tupperware like a cache thing. I only know that cause I’ve watched way too much television where I’ve seen these things and then like the Mary Kay was like, women taking control and we do wear makeup and you can go and do your friend’s face and then she bring her friends and it’s so out of control now with all these different products, but also, and I’ll say this and maybe I’ll get beat up about it.

[00:35:51] People who are very good at sales are probably not doing MLM. They’re probably out selling tech stuff and cars like high end things that they get huge returns on. Not everybody Should have or can run a business.

[00:36:12] Elizabeth: Exactly.

[00:36:13] Tanya B: Period. It ain’t in everybody’s ministry I know that’s not you know, Jesus didn’t bless me in fact somebody just I heard somebody say this other day I’m gonna steal it.

[00:36:22] I like to lay down too much to be working hard that, right?

[00:36:25] Elizabeth: Hercule

[00:36:26] Tanya B: As I said, I’m hurkledurklin’ right now, right and I’m just saying that’s why it feels predatory. Cause they’re really selling you a dream. They’re selling you like you who’s never sold a thing in their life. Not even girl scout cookies. You can go out here and be a sales star and you can go out here and sell this product. And then you can go out here and sell yourself to other people to come in and get them to sell the product because they can be sales stars too. And. It’s not, you’ll have your own business and dah.

[00:36:57] They’re catching you at a time when you like, I need income. I need employment. So fuck it. Maybe I’ll try this. I and it’s just, it feels so it’s just predatory, man.

[00:37:10] That’s the way I feel about it. I’m sorry.

[00:37:12] Elizabeth: When you’re looking at these jobs online They’re promoted as marketing jobs which none of that is fucking marketing. I said on our last podcast marketing is not pre sales. This is one of my biggest ride or die things. Marketing is not pre sales And that’s the fact too like at least if you were promoting it as sales I would not even look at it because I’m not a salesperson I have so much respect for people who do sales It’s not my personality

[00:37:42] Tanya B: a, you got, it is a talent.

[00:37:45] Elizabeth: You have to be you have to be good at it. I am not that person but what MLMs are is sales. It’s not marketing.

[00:37:54] Tanya B: And if all you needed was good marketing, they don’t need a thousand new people to jump on board to sell it in the first place. Just market that shit. And the people who want it will find it and buy it. Cause trust me, there’s somebody working from home and I have like my door open so that my dog can do what they were doing earlier.

[00:38:12] And watch all the people pass by and bark sometimes. Okay. That also invited. So people to come up to try to sell me things right I put up a sign and now nobody bothers me But there was a particular company that showed up all the time and I eventually just went ham on my porch like the southern get off my poach trash person that I am was Right get off my poach not porch poach get off my poach trash but I was like I Do you think that I don’t know

[00:38:47] Elizabeth: you’re doing

[00:38:48] Tanya B: who your company, if I trust me, if I need your company is branded all over the place, I know who they are.

[00:38:55] There are commercials on all of the time and I don’t have network television. If I need it, your services. I know how to get them. They’ve done a great job marketing their product and their services. Get off my poach Trash so that’s what that’s the way that’s the same thing with mlm if your product is that good And you, and it’s all you need are good marketing.

[00:39:25] You don’t need to keep recruiting people to come in and spend their money to recruit more people to spend their money.

[00:39:32] Elizabeth: Bringing it back to last week’s episode working on a Wendy’s like you would be better 100 percent be off

[00:39:39] Rachel Moore (2): With the college students coming

[00:39:40] by

[00:39:40] Elizabeth: Yeah and

[00:39:41] Except for Tanya she’s going to

[00:39:44] Tanya B: like

[00:39:44] oh lord, unable. I’m too. I’m not too good for I just thought I was. That’s the thing I just thought I was like, oh lord, I’m is so embarrassing. I think I’m too cute for this. Meanwhile, if again, if I didn’t need that job, I would have never went in and got that job. So apparently I did need it.

[00:40:03] AT&T Get Yourself Something Nice

[00:40:03] Rachel Moore (2): We are going to walk around the corner beyond the corner of Unemployed Deadbeat Corner for Elizabeth. And I want everyone to think about where your nearest cell tower is. And let’s talk about does anyone on this podcast subscribe to AT& T?

[00:40:19] Tanya B: I do.

[00:40:21] Rachel Moore (2): How are things? Did you have any trouble in the last, little while?

[00:40:25] Tanya B: I didn’t even realize that there was an outage until I was, checked into like news or whatever. I was like, oh, and I was like, wait, am I down?

[00:40:32] So no fool, but Yeah, that was that was a lot that particular day when people were like, where’s my phone? And then that 5. I’m, feel like they might get a class action suit behind that 5.

[00:40:43] Elizabeth: $5 refund for people literally being out. I have a friend who is like a court stenographer and she travels all over the place and she literally couldn’t use her like

[00:40:54] GPS because she relies on it on her phone to get to her place And AT T is offering 5 refund please Please

[00:41:07] Tanya B: But it also brings us back around to just how Reliant we are on these things that we ultimately have no control over. And this is why I get so mad about stuff. Like, why do I have to have an app for every fucking thing? Like, why can’t you just I don’t want to personally use my phone for every function, I’ve realized that is me being an old, like there are people who don’t even have a laptop or have computers beyond whatever they use for work. And I’m like, how can that be? Because I am one of those people I just went to brunch and everybody was paying one person and I was like, I have to pay you when I get home because I don’t do money stuff on my phone. , but imagine if this is like your friend She needed it for GPA. I mean, that’s scary for one But also just the way we rely on these things to do so many other things and It’s scary

[00:42:06] Elizabeth: I used to own a wedding planning business and like the fact that we would have to print out because it was back in the day it was like 2006 7 8 and like you would have to print out the map quest from your house to the wherever the bride was getting ready, from wherever the bride was getting ready to the ceremonial location, from the ceremonial location to the wherever they were taking pictures, and then from wherever they’re taking pictures to the reception, and then from wherever the reception was back to your fucking house, and then you had to read these under your like dome light in your car hoping you could see it. Right but the issue is like even though we have that ability when somebody’s waking up in the morning to do a job they’re not thinking I have to print out all of this. They’re not prepared for that. So to wake up one morning and for AT T to just not be working what do you do? First of all I don’t I have a printer right here It doesn’t fucking work if I had to print something out it would be bullshit and

[00:43:05] Tanya B: but this also assumes that you’re not also using AT& T for like

[00:43:10] Elizabeth: Yeah you’re like Wi

[00:43:11] Tanya B: Internets, and all that kind stuff. You reminded me that one of the things, so my ex-husband didn’t have a real good sense of direction.

[00:43:18] And he will admit this. I’m not disparaging him on this podcast. He will tell you that he, that’s just not, he ain’t good at it. And one of the things I gave him back in the day was a Garmin, I think it was Garmin, but one of those, one of those like early d.

[00:43:35] Elizabeth: like the GPS that was like standalone It was in your

[00:43:38] Tanya B: Yeah, and you had to update it you had to take it out of car and bring it in the house to update it With like new maps or whatever, but I remember that was like a game changer Remember that because yes, there was a whole bunch of printing out these maps and stuff So anyway, Gen Z, you don’t know what all we had to walk a thousand miles in the snow uphill.

[00:44:00] Okay Back in the day,

[00:44:02] Elizabeth: don’t even

[00:44:03] Rachel Moore (2): ha

[00:44:04] Tanya B: in the dark with no damn directions. I mean, we’re so reliant on these things. And I mean, also, but let’s go back to the other issue is that, yes, I’m certain that it wasn’t anything that AT& T intended, but it had a ripple effect that was, harmful to a lot of people and 5 like you might have been better off just being quiet.

[00:44:32] Don’t even offer anything because 5 feels like an insult and I didn’t even lose service. You know what I’m saying? But I know what if I had lost service, you could trust and believe 5 would not be making me feel whole. It would just piss me off.

[00:44:45] Elizabeth: Like I don’t like I agree with you If you had just not offered any refund you would’ve been better off than $5 because it’s just a slap in the face

[00:44:54] Tanya B: This is, it’s a misstep. It’s a marketing misstep because people are already angry with you about losing their service. And now you’ve sort of made it seem like with the offer, with this 5 thing it almost reads and we really don’t care that here, take this 5 and be quiet.

[00:45:10] That is how it. I am perceiving it. It feels like they didn’t care. I mean they care in so much that they want to keep their customers and keep their profits rolling in and I just, what could they have done

[00:45:25] Elizabeth: And that’s the sad part is that you say it’s a marketing misstep but anybody who’s worked in marketing knows that number came from on high. We had no choice then you had to make it seem like it was something worthwhile. That it was a great great reaction to this outage and that’s

[00:45:42] Tanya B: And betting you they probably argued look no Like we can’t find any more money. Is there any you know, you’re right That number definitely came down from on high they did not

[00:45:54] Elizabeth: so tough about marketing is like some of these things you cannot you can’t control and but you have to still make it seem like it’s a benefit. I don’t think the marketing department was ever going to succeed in that like it was never going to look good. It was never going to sound good. Again we talked about optics last week like the optics of it are just so bad. And unless the company comes back to you AT&T the executives come back to you and say okay We’re offering like 80 refunds It’s always going to be a bad time

[00:46:26] Tanya B: they calculated it as five dollars Is what you is it like a day rate or something, And it made perfectly Good sense to the people in that room, having that conversation among themselves, doing that calculation they missed it.

[00:46:41] It was a day, the 5 for that day or whatever, except again, it had ripple effects in that there were people who were stranded because they didn’t have the use of their GPS that they relied on and. Maybe the lesson is that we should all have a backup, and what’s your backup plan in any case, but also for whatever other things that you rely on your cell phone for that you now don’t, can’t do that.

[00:47:09] Or maybe you have to get yourself to another place where you can get on wifi and maybe you don’t want to do whatever this thing is on this unsecured wifi or this, there’s, there were people were harmed in different ways.

[00:47:20] And it didn’t, it doesn’t make them seem sympathetic to that.

[00:47:23] Elizabeth: I think about I was in Colorado unexpectedly last minute with my mom last week and my sister if I didn’t have a Verizon and if my Verizon wasn’t working I wouldn’t know where the fuck to go I wouldn’t be able to log into a computer and MapQuest it I had no access I did not have a laptop with me I was relying on all just on these things working By And if they hadn’t worked I would have been in major trouble I would not have known I’m not familiar with the Colorado Denver area I live in fucking Connecticut

[00:47:55] Tanya B: And also some of us don’t have new fancy cars with that function of us are, I don’t have that function. My car, I love her Tarange. However, she is not fancy like that. She, Tarange is not fancy like that. Okay. She not, she classy based, but she not fancy like that.

[00:48:15] Elizabeth: Not have that It even have a fucking

[00:48:17] Rachel Moore (2): mhm

[00:48:18] Elizabeth: so

[00:48:19] Rachel Moore (2): my gosh

[00:48:21] Tanya B: Yeah, I would have definitely been, and my anxiety would have been some kind of high because nothing makes me even more than to be feeling like I’m lost somewhere. I’ve,

[00:48:31] Rachel Moore (2): like it felt

[00:48:32] Tanya B: so yeah,

[00:48:33] Rachel Moore (2): five dollars feels like why don’t you go get Yourself a candy bar.

[00:48:36] Elizabeth: Yeah

[00:48:36] Tanya B: Get a coffee and, chillax,

[00:48:38] Elizabeth: a Starbucks coffee You can’t even get one of the like fancy latte coffees like the new lavender latte I was all excited about You can’t even

[00:48:45] Lavender Lattes

[00:48:45] Tanya B: Oh, wait a minute. Wait, pause. What’s this about a lavender latte now?

[00:48:50] Elizabeth: It was actually funny because the last time I was in Colorado with my sister which was about a month ago we were talking about how we were shocked that Starbucks did not offer a lavender latte because we like that. And then literally a week before we had to head back they offered a lavender latte. And then they had a sample Oh the hospital my mom was in was real fancy and they had a Starbucks like a full Starbucks in the hospital It was awesome. And they had a lavender latte and it is very tasty .They also offer a matcha lavender latte cold or

[00:49:22] Tanya B: Oh

[00:49:22] and

[00:49:22] Elizabeth: about you I kept you I was like my friend Tanya loves a matcha latte

[00:49:27] Tanya B: had a matcha this morning because that’s what I do, I love

[00:49:31] not know how

[00:49:32] got that

[00:49:33] Elizabeth: I saw they lavender matcha latte I was like Tanya would love

[00:49:38] Tanya B: Yeah, because I mean, I, I drink decaf. So people are just like, you just, they just want to throw me away completely. Like, why are you even bothering me? I don’t know. It still tastes like coffee to me. I like the taste. The taste of coffee, but I can’t, the caffeine is a lot. And then people are like, but you can do matcha.

[00:49:56] But the caffeine content in matcha is, yeah. And I, so that is enough. And even so I still can’t do any of that after two three o’clock at the very latest, unless you want me talking to you all night long, which,

[00:50:09] Elizabeth: See this is

[00:50:10] Tanya B: that might be fine on the right.

[00:50:11] Elizabeth: have the The awareness to be like I know how my body works and I just won’t do it And I’m just like balls to the wall Like just keep drinking the It doesn’t matter whether or be able to go to sleep You’re again we talked about impulse control and control is definitely different because

[00:50:32] Tanya B: Delayed gratification is delayed gratification. You’re right. I think you know what? I think it’s because think my mom did a very good job of teaching us. You just need to wait. That’s it. You might be able to have what you want, but you can’t have it right now, and I need you to hush and go over there sit down somewhere.

[00:50:49] And she taught. That got sunk in. I can have what I want, but I can’t have it right now, so I’ll get it later.

[00:50:58] Rachel Moore (2): speaking of what people

[00:51:00] they got to wait for, we are

[00:51:03] this week’s episode, but you can trust that we’re

[00:51:06] Tanya B: Yeah.

[00:51:06] Rachel Moore (2): week to talk about more of the shenanigans going on in marketing the things you can trust and things you can’t.

[00:51:13] But before we head out for the day Tanya, where can we find and follow you online?

[00:51:18] Tanya B: keep telling y’all. I’m at t double b t d o u b l e b t double b. Hey.

[00:51:26] Rachel Moore (2): she’s not on Ti wait you are on TikTok Are TikTok

[00:51:29] Nice. Okay.

[00:51:31] Tanya B: I let me go back. I rewind. I have a tick tock account. And there are, I think, two, maybe three videos, one of which is Rachel and I singing together. So if you got to at least go over there and see my one of two. Now, my dog Butterbean Ballot Brown, which is where you can find her on all the socials.

[00:51:54] She has a few more videos on her tick tock account before I just decided that this is all way more work than I want to be doing. So I’m not going to be doing, especially for a dog who is she is cute, but she. It’s get that camera out my face. It was way more work than I wanted to put in.

[00:52:10] I am so jealous of the people who have animals who will actually like, pose for the camera, whereas mine is giving me like, bitch move away from me with this right here. She’s giving me go away from me with this Apollo. All the time.

[00:52:22] Rachel Moore (2): That’s right That’s

[00:52:23] right. And Elizabeth,

[00:52:24] where can people find and follow

[00:52:25] you?

[00:52:26] Elizabeth: Right now you can find me on LinkedIn at Elizabeth. Allen1001. If you really are feeling Like you want to see what I’m up to. Yoko is tired at TikTok. But you can’t be delicate. If you’re gonna watch that. You have to be cool. And so, do not report me.

[00:52:44] Because I do not want to create a TikTok account. Ow.

[00:52:49] Tanya B: Tanya’s finger hovering on the report button right No, I’m not. I wouldn’t do that. You’re like, oh, it’s you. It’s been you all this time.

[00:52:57] Rachel Moore (2): that’s what they’ve been doing Uh, I’m, Rachel

[00:53:00] has

[00:53:01] the MIC

[00:53:01] everywhere. R-A-C-H-E-L has the mic. And yeah, I am on TikTok. And I apparently in case anyone. Has seen a video where it talks about Rachel took her off the schedule there’s some kind of video or voice sound going out there, and it’s about Someone named Jasmine Got taken off a schedule by music producer Rachel Moore And someone tagged my account,

[00:53:25] tagged a video

[00:53:26] of mine

[00:53:27] Which, it was me on a video.

[00:53:28] I was saying, hey, I don’t have a voice after the day after the Colorado Avalanche thrashed the whatever team we were playing. And I now have, over 8, 000 views on that video of people asking, and people commenting saying, why’d you take her off the schedule?

[00:53:40] I’m like, I am not that Rachel Moore. So I’m not that Rachel, but this goes back to, again, it’s you just never, you don’t have control over how people are going to

[00:53:49] Elizabeth: you don’t.

[00:53:50] Rachel Moore (2): Fortunately that’s died down, but I am Rachel has the mic on Tik TOK, but also everywhere else.