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To Scan or Not to Scan, That is the Question

the Just Trust Me marketing podcast. The words "Just Trust Me" are sliding down a bar and falling off onto hands raised up to catch them.

Show Notes

Elizabeth FINALLY leaves Target to hit up the gym. The ladies inventory their Converse sneakers (while shamelessly begging for some swag). Whether it’s weddings, hotels, or bars… we discuss the importance of The Vibes™. And our lucky listeners get blessed with all our thoughts on the magic of QR codes… what we should look out for and what might be in store. Join us for another episode as we talk about the good, bad, and ugly of marketing.

Transcript

[00:00:00] Tanya Ballard Brown: I don’t care that you went to a cathedral nearby because I’m not sleeping there. I want intimate and intricate details of the hotel room. I do not want your whole roll from your vacation. I don’t know you from Adam’s house cat

[00:00:15] Tanya Ballard Brown: JTM 007 – Seg1

[00:00:16] Rachel Moore: Welcome to the Just Trust Me marketing podcast. The show that’s as good on the inside as our very scientifically chosen branding is on the outside. Thank you very much.

[00:00:25] Rachel Moore: As we get rolling, let’s do round robin, introduce ourselves. And I’m also this is based on the conversation we’re about to have. We’re going to name a brand where each of us with all confidence and reckless abandon would scan their QR code. Who wants to go first? Anybody?

[00:00:42] Elizabeth Allen: Time to go first.

[00:00:43] Tanya Ballard Brown: There’s no reckless abandonment.

[00:00:45] Rachel Moore: Elizabeth first.

[00:00:47] Elizabeth Allen: All right. So I am Elizabeth Allen. I am a content marketing manager and mine would be Ulta. com. I am a huge makeup girly. Sephora too, but Ulta [00:01:00] has my heart because of its awesome rewards program. So if I saw QR code out in the wild and it was for Ulta, I would absolutely scan it.

[00:01:10] Rachel Moore: That’s very fair. And I believe that because you are one of my go to’s for makeup knowledge. So Tanya, over to you.

[00:01:19] Tanya Ballard Brown: I mean… Reckless abandonment.

[00:01:21] Elizabeth Allen: Have you met Tanya? She’s very careful with her identity.

[00:01:24] Tanya Ballard Brown: I try to be, but again, I don’t want anybody to be like, let’s test how careful she really is.

[00:01:30] Elizabeth Allen: She’s very careful. FYI, if you’ve ever met Tanya.

[00:01:34] Tanya Ballard Brown: but I, that is not a challenge to anybody out there to test. But but I do the QR codes when I have to, like for appliances and stuff like that.

[00:01:48] Tanya Ballard Brown: Maytag or I did it, I had to do it for Schlag when I like added a lock ring. I had to do it because they put like [00:02:00] stuff in there

[00:02:01] Rachel Moore: Yeah.

[00:02:02] Tanya Ballard Brown: Important information that you need, that you have to use. And I will admittedly say that I did not, in any of those instances, I didn’t pause and think, should I be doing this?

[00:02:14] Tanya Ballard Brown: I did not. It’s the ones out in the wild with the like, tear away strip.

[00:02:21] Rachel Moore: Call this number for a good time or scan our QR code.

[00:02:24] Tanya Ballard Brown: Nah, I’m good on that right there. You can have that. But so there you go. This is Tanya Ballard. I’m a journalist. I try to be cautious,

[00:02:33] Elizabeth Allen: I’m going to tell all of you out there, if you want to get one over on Tanya Ballard Brown, best of luck because she holds her shit close to the chest.

[00:02:42] Tanya Ballard Brown: I said, my parents raised me to believe that the worst thing that could happen in any situation is what will happen. So I’m always operating. Like I scanned that QR code. And then the next thing, I have lost everything.

[00:02:55] Elizabeth Allen: You said something recently and I was, it was one of those things where you said something [00:03:00] in our fun friend Slack. And I was like, you and I are so different because I would give up that information in three seconds. And then be like, why did my identity get stolen? I don’t know

[00:03:12] Tanya Ballard Brown: Meanwhile, My eyes are squinting. Like, why do you need to know that? For example, and this is a sad example, but when my mom had her stroke. And she was at the hospital. She was not verbal and my phone rang and I saw it was my mom. And the person on the other end said, do you know the person that this phone belongs to?

[00:03:32] Tanya Ballard Brown: And I laughed because my mom was always losing her phone. I thought here, my mom has lost her phone again. And then they started asking me a bunch of questions. Who are you? Who is this? Before I ask all of those questions, who are you asking me all these questions? And you’re talking to me from my mother’s phone.

[00:03:49] Rachel Moore: Right.

[00:03:51] Tanya Ballard Brown: So yes, I operate from skepticism, asking me all these questions.

[00:03:55] Elizabeth Allen: It’s coming and the worst part is that I know all of this and I can’t be bothered to [00:04:00] care. So it’s about, it’s gonna

[00:04:02] Rachel Moore: This might be a good opportunity. Bitwarden out there. That’s my password manager. Would love to have you sponsor the podcast so that we can get people into password management. Very important. And also two factor authorization. Everyone’s best friend. Time consuming. Yes. Save a life. Yes. So save your identity. I am Rachel. God, I almost said Rachel Maxwell Moore, but yes. I don’t know why I just did that.

[00:04:26] Tanya Ballard Brown: So I’m Tanya Ballard. I’m never Tanya Brown. So I have to be Tanya Ballard Brown

[00:04:31] Rachel Moore: Mhm.

[00:04:31] Elizabeth Allen: It just sounds so good together.

[00:04:33] Rachel Moore: It does, it rolls.

[00:04:35] Tanya Ballard Brown: I’ll tell you what, partly is because T double B is. You know what I’m saying? Sound like we in the club, T double B, she breaking it down, freestyle, what the fuck am I rapping about? Okay, I don’t rap , that’s where it’s , My cousins gave that to me as my club name actually at my wedding reception, you know what? I need husband so I can get some new stories That don’t attach to that particular

[00:04:59] Rachel Moore: [00:05:00] Jeffrey,

[00:05:00] Tanya Ballard Brown: there you go.

[00:05:00] Rachel Moore: Rachel Maxwell Moore, Maxwell’s my maiden name. Yes, we made all the jokes about coffee when I was growing up. Hilarious. I’ve heard them all. You cannot surprise me. Rachel Moore, host of this podcast, CEO of my own business. I don’t know why I said it was like, ah, trepidation, but I am. It’s not an MLM either. It’s like a legit business. It’s an S corp. Thank you very much. But I would with reckless abandoned and full confidence would scan a QR code by Converse.

[00:05:30] Elizabeth Allen: Ooh, good

[00:05:31] Rachel Moore: Whatever they got. I will look at it and assess if it belongs in my weekly wardrobe. Cause I have currently six pairs of Converse, five of which are different colors. And for each day of the week, and I love them with my whole heart.

[00:05:45] Elizabeth Allen: Ones that I saw that were the green and they were embroidered and then they had a bow on the back. If somebody wants to send me a QR code for 30 percent off of those, that would be lovely. Thank you!

[00:05:56] Rachel Moore: Converse.

[00:05:57] Elizabeth Allen: Converse

[00:05:58] Tanya Ballard Brown: I have black [00:06:00] orange pink green Red,

[00:06:03] Rachel Moore: I have red, black, yellow, blue, and green. And I have a pair of silk embroidered red high tops.

[00:06:10] Tanya Ballard Brown: Oh, I have snoopy red high tops

[00:06:14] Rachel Moore: See.

[00:06:14] Elizabeth Allen: I have all fake Primark versions of Converse. This is where Converse does not decide to

[00:06:21] Tanya Ballard Brown: I’mma get all mama on you, but they still walk, right?

[00:06:24] Elizabeth Allen: They do walk, right? Yes, exactly. I act like I’m poor, like I, there’s no way I could afford this. And what I’m looking for is like 8, 000. All I want in my life is to be able to do the thing where you get to design your own Converse. God forbid I’ve actually done that. It does not cost a lot of money. I don’t know where my brain, it’s one of those things where and this is part of marketing your brain will spend on some things and not spend on others even though it’s so much

[00:06:51] Rachel Moore: That’s legit.

[00:06:51] Elizabeth Allen: Yeah. So I have a pair of black high top. I called them Fhucks… Fake Chucks. I have a red pair of Fhucks [00:07:00] and I used to have like back in the day. Do you remember when Target had the One Star version of Chucks? Like they had the collaboration with Converse and they had the One Star. Do you remember those?

[00:07:11] Rachel Moore: No, I

[00:07:12] Elizabeth Allen: Oh, Yeah, they were great because they were like 30 bucks. So usually chucks cost like 60 bucks or whatever They cost 30 bucks and I had this gray pair that I wore into the ground and I loved them so I act like my goals and my dreams in life are hard to achieve like my own pair of converse

[00:07:31] Rachel Moore: Let’s put this out in the universe, Converse. If you will let us have, particularly Elizabeth, if you just want to do one of us and let her do her own design Converse, we’ll obviously say your name into the grave until we die and share your QR code out to everyone we know.

[00:07:46] Elizabeth Allen: And if you do it, I won’t keep promoting Primark’s nine dollar fake version of your shoe

[00:07:51] Rachel Moore: No, you’re right though. I only, I asked them for Christmas cause I know it’s a big spend and I’m like it’s a nice to have, not a need to have, but I don’t know, [00:08:00] so

[00:08:00] Tanya Ballard Brown: But wait a minute. I get the, the beauty of being short means I got little short feet too. So I get the big kid sizes

[00:08:06] Rachel Moore: That’s a hack. Nice..

[00:08:07] Elizabeth Allen: That’s every time in our friend’s Slack channel I was like, I want these and these people are like Why don’t you get the kids version cuz I got big ass feet and it will not fit the kid’s version

[00:08:16] Rachel Moore: You are very tall and no, the kid’s version is not going to work for you.

[00:08:21] Tanya Ballard Brown: listen, remember when I met you that first time and I was just so shocked that you were tall. Because I always assume everybody is my height. I don’t know why. Cause no there are so few people this short. I don’t know why, but I was like, oh my God, like you were tall and statuesque.

[00:08:37] Elizabeth Allen: We went out to go to dinner together and it was the very first time we had met. And the look on her face

[00:08:42] Rachel Moore: Did you just unfold up and Tanya’s like, what am I looking at?

[00:08:47] Tanya Ballard Brown: I always wanted long legs and I’m not getting them. And so there’s that, which is why I’m always in the,

[00:08:52] Elizabeth Allen: See, but I always want to be the cute little thing, which is what I want to be you. So we can’t ever have what we

[00:08:57] Rachel Moore: I’m right in the middle of y’all. Yeah, [00:09:00] I’m just right in the middle of y’all. I’m the halfway point. So it’s appropriate that we’re all in the same podcast together. We’re like the, big mama bear, papa bear, little baby bear or whatever.

[00:09:08] Rachel Moore: JTM 007 – Seg2 (ad break)

[00:09:10] Elizabeth Allen: I did not go to Target at all today, guys. Aren’t you proud of me?

[00:09:14] Rachel Moore: You were, but you were working out. And I, by the way I worked out, I added free weights yesterday to my normal workout. And I am so effing sore right now. It’s going to hurt.

[00:09:23] Elizabeth Allen: Yeah, he had me do a few free weights because I told him like, I don’t love free weights. Like I like the circuit training. And I think it’s because like my left arm and my right arm are totally different. And I feel like the circuit training helps it helps you be like, I don’t have one arm that’s doing fuck all and one arm that’s actually doing something. But he had me do a little, which I will actually try again tomorrow.

[00:09:46] Rachel Moore: Good for you though.

[00:09:47] Elizabeth Allen: But yeah, I feel bad. Cause I’m like, I know why you want me here, but like I’m unemployed. So you’re not getting any of my coin.

[00:09:55] Rachel Moore: You know what it reminded me of early when you were talking? Because remember how we talked about going by [00:10:00] kiosks at the mall? That’s what I think personal trainers are like. It’s like they’re just (spraying sound)

[00:10:04] Elizabeth Allen: Yes.

[00:10:04] Rachel Moore: Let me squirt this on you. now it’s on you. So now you need to buy.

[00:10:08] Elizabeth Allen: Just this one free workout and I can tell you all about what we can do for you.

[00:10:13] Rachel Moore: It’s like time shares. That’s what it feels like.

[00:10:16] Elizabeth Allen: And I tried so badly. I said in our friend Slack, where I was like, I should have at the very beginning been like, I’m not there right now. I’m sorry. Just leave me alone.

[00:10:24] Elizabeth Allen: But instead I kept just like pushing this guy off and then by this point I just felt badly that I had pushed him off so many times. And then apparently that one time when I was in Colorado with my mom, I actually did call beforehand but it doesn’t seem like that message got to him.

[00:10:39] Elizabeth Allen: So this poor kid is like, Where the fuck is she? And he called me and it was like, I called yesterday, literally in a fucking hospital with my goddamn cell phone, like trying to quietly in the corner be like, I need to cancel or reschedule

[00:10:53] Rachel Moore: Yeah, but I would love to learn. Okay. Someone who’s a personal trainer out there or on social media, [00:11:00] Just Trust Me podcast, please drop on a reply or mention us, whatever how many of your clients are the people who six months later, you know, or after five different, and you know, that you’ve just reached their I’m polite, but I’m frustrated point. So that’s when they come fulfill the thing I’d be moderately curious rather to learn that.

[00:11:21] Elizabeth Allen: I’m curious too. I loved him. Like he was so sweet. I, as our friends know, I’m like, I don’t want to fucking do this. I’m about to start my period. I don’t want to be anywhere near this right

[00:11:31] Rachel Moore: Now that is fair.

[00:11:32] Elizabeth Allen: It was actually really good. I liked his vibe. So if I’m employed at some point and looking to spend some, a little extra money, I would totally go with him. But I was trying to explain that I’m like, guys, I’m not getting a paycheck right now. So not really what my focus is, especially because the whole thing with this gym membership is that even though I thought I was, cause I asked for it for Christmas, right?

[00:11:55] Elizabeth Allen: That was like my thing. I wanted it for Christmas. And then. I [00:12:00] got a message and they were like, Oh, you are part of the Silver & Fit community. So you get it for free.

[00:12:06] Rachel Moore: That’s right! I remember you said,

[00:12:08] Elizabeth Allen: So they think in their paperwork somewhere, they think I’m 65. So I’m getting the gym membership for free. And again, as an unemployed lady, I will take that. Thank you very much

[00:12:20] Rachel Moore: Yep, whatever bucket I need to fit in.

[00:12:23] Elizabeth Allen: I told Jay, maybe you should sign up and see if they’ll think you’re 65 too.

[00:12:28] Rachel Moore: Oh, that’d be so annoying if he did and then they’re like, no, you’re obviously not, and you’d be like, what?

[00:12:32] Elizabeth Allen: Like it wasn’t a crazy amount. It’s Club 24, which is like one of those planet fitness type things. It’s not bad. So I wasn’t, it wasn’t a big deal, but. I’ll take the free gym.

[00:12:43] Elizabeth Allen: Thank you. You want to think I’m 65 all day long. I’m going to walk in with my walker with the tennis balls on the end and just be like, hi guys, I’m here for my workout. He’s like you are not what I was picturing. You are not who I expected to show up today. Listen, I look good for my age. [00:13:00] And then they would say, actually, I totally thought you were 65 and then I would have to hide a corner and die.

[00:13:05] Rachel Moore: This is interesting. Cause this whole thing does boil down. It’s marketing cause obviously, so they got you, but there’s always that upsell right the let’s get you some personal training, which look. It’s totally useful. I’ve been to a person trainer. I dated a dude who was practically a personal trainer. Cause they can teach you all that stuff about form and here’s how to work out properly, but I know one of my good friends, he’s a personal trainer every week and I’m like more power to you can’t afford it. Glad you can.

[00:13:33] Elizabeth Allen: They get with that first free one. They’re like, you want first free one. And that’s why I try to be upfront from the beginning. Cause I, I never want to waste people’s time. I what you’re doing here. We’re all trying to make a buck and I know this impacts how much you make every month. So right off the bat was like, listen, I’m unemployed. You kept calling. Honestly, if they had not kept calling me about this first free training session, they would have never heard from me again.

[00:13:59] Rachel Moore: [00:14:00] Okay. We’re going to keep pulling on this thread because this is, so basically I think what it boils down to, you, you Elizabeth today became user generated content. For that gym and that trainer, because even if you have no intention, no money, no intention, whatever to continue, you are essentially a commercial for this dude for this trainer in the gym.

[00:14:24] Rachel Moore: And people are going to be like, wow, if she can do that or whatever their relatability is, they’re going to be like, excuse me, do you have openings? So you are UGC congratulations.

[00:14:34] Elizabeth Allen: You know what? That’s true. I mentioned the company name.

[00:14:37] Rachel Moore: There you go.

[00:14:38] Elizabeth Allen: Get your free, training session.

[00:14:39] Rachel Moore: What’s his name?

[00:14:41] Elizabeth Allen: Aman. Very handsome young man. I thought he was very pretty. So Aman, if you’re hearing this, ’cause I’m sure you listen to marketing podcasts all the time.

[00:14:52] Rachel Moore: That’d be amazing.

[00:14:53] Elizabeth Allen: You were everything. You were great. And you know what, if I wasn’t unemployed and I had all the money to be doing personal [00:15:00] training, I’d be right there with you.

[00:15:02] Rachel Moore: And at least he’s not a multi level marketing campaign. Personal trainers are making that money themselves. So

[00:15:07] Elizabeth Allen: I will say that’s what, that’s, what’s so hard when you’re sitting in like the office and you’re about to get the sell. Oh, it’s the worst feeling. And also it’s bad enoughwhen you know you’re about to get the sell, but you have no intention of buying. And I’d given him the heads up about that to begin with. And then I sat with him and his like manager and they were very cool. They were very chill. I reiterated to his manager that I’m unemployed. I think you understand why this is not like my focus right now. And she’s Oh no, I totally get it. That’s fine. We’re charging less for individual sessions.

[00:15:38] Elizabeth Allen: So if that’s something you want to do, that’s cool. But if not, I liked how they operated and this is why I’m such a bad marketer because I fucking hate salespeople. And I. I know it’s so bad. I know, because like you have to work so closely with sales as a marketer and I’m like, there’s nothing in my personality that [00:16:00] meshes well with salespeople. So instantly I’m like on defense, I’m like, or on offense. I know nothing about sports and

[00:16:07] Rachel Moore: That’s why this is not a sports podcast.

[00:16:09] Elizabeth Allen: It is not a sports podcast. You did not expect much out of me. But yeah, it was good. But Club 24, anybody who wants to use them, they’re a great gym.

[00:16:19] Elizabeth Allen: I love them real chill. Like I always wanted a chill gym. You don’t want a bunch of people like, you don’t want the guys like grunting in the corner. You don’t want the clanging of the, I don’t want any of that. I don’t want the like. Where they’re starting to leer at women because God forbid, they wore like a sports bra to work out.

[00:16:36] Elizabeth Allen: There’s none of that. So Club 24, I already don’t pay for you, but if you would like to give me something else, if you hear this podcast, a free training session with Aman, I wouldn’t be mad about it.

[00:16:51] Rachel Moore: That’s right. Get it, Aman. Get your stuff.

[00:16:53] Rachel Moore: I know before you joined, Tanya was talking about, Tanya, I know we were talking about your colors for your wedding and someone [00:17:00] called your wedding a Holly Hobby wedding,

[00:17:03] Elizabeth Allen: What?

[00:17:04] Rachel Moore: Yes, that was my exact reaction, appropriately . Share, please. Thank you.

[00:17:10] Tanya Ballard Brown: So someone who was more of an acquaintance than a friend. I won’t say a friend, but somebody I knew, they’re friends with someone else. And they were like, Oh, can you share ideas for your wedding?

[00:17:18] Tanya Ballard Brown: And I was like, Oh, sure. I shared a couple of pictures and was like, I did this and that and I was saying, how I got stuff. Some stuff freed through trade offs with people from The Knot and stuff like that.

[00:17:29] Tanya Ballard Brown: Anyway, this person was like, oh, I’m trying to, they wanted a different kind of wedding, not like a Holly Hobby wedding.

[00:17:40] Tanya Ballard Brown: It was very clear that what they thought of my wedding, that it was like the doll Holly hobby. And I have never forgotten that person said that.

[00:17:50] Rachel Moore: I just, it doesn’t make sense to me, cause, no. You’re hardly.

[00:17:54] Elizabeth Allen: Yeah, absolutely. The last term I would to describe Tanya’s [00:18:00] style is Holly Hobby. Are you fucking kidding me?

[00:18:03] Rachel Moore: Distance between those two

[00:18:04] Elizabeth Allen: Iris Apfel? Maybe. We’ve talked about that recently. May she rest in peace. But Holly Hobby?

[00:18:10] Tanya Ballard Brown: I do like colors and all those kinds of things.

[00:18:13] Elizabeth Allen: Cutesy, is not your vibe at all. I can’t tell you how many times I get served ads for eyeglasses and I’m like, Oh my God, these are so Tanya because they were like bold. They’re fun colors. They’re big. They’re dramatic. That’s what I think of when I think of you, not Holly Hobby.

[00:18:31] Tanya Ballard Brown: No. And my wedding was in a garden. At 1230. So it was not a nightclub evening kind of affair with a sexy dress. I went, I did not intend to get the dress that I got. I went with my friend. Cause I just wanted to do a little wedding dress shopping and I had intended to go with my mom.

[00:18:52] Elizabeth Allen: Oh, that’s always when that happens though.

[00:18:55] Tanya Ballard Brown: My friend and I went I didn’t have any illusions [00:19:00] about it. Of like the dress, I’m in love with the dress because for me, the dress fit a body I didn’t have time. So what I wanted was a dress that looked good on the body I had. That would be the dress for me. Cause if not, then the dress would have been something from Amsale or something like that.

[00:19:22] Tanya Ballard Brown: And now I could get into an Amsale dress and probably maybe pull it off. Cause it’s still all these wedding dresses are made for very tall people. And I am, I say five feet tall. My doctor was like, sure. Tell people that I’m not even five feet tall, and I was heavier. So I needed a dress that just didn’t make me look like a cake topper. That’s what I was trying to, so my dress was strapless and it had those pickup things.

[00:19:50] Elizabeth Allen: Oh, I love those back in the day. That was it, man. The pickups.

[00:19:52] Tanya Ballard Brown: And at the time it was trendy, but that is the one that really looked good on me. And then of course I had it. altered as every piece of clothing I ever [00:20:00] owned that I want to look good on me has to be altered. And it was a fine dress. Not my dream dress. But it was perfectly fine for a 1230 wedding in a garden or whatever. And

[00:20:12] Rachel Moore: And not Holly Hobby

[00:20:13] Tanya Ballard Brown: I think her vision for her wedding was like this nightclub, the black white. Now, I will say that has never been, I do like the garden. Let me say initially, I love that I’m talking about a wedding that happened some several years ago and I’m not even married to that man anymore. But anyway the wedding I initially wanted, I wanted like I had this venue and I was like, look, we can bring in like these low sofas and we can have a, like it, like I didn’t even want like wedding, I wanted people to be lounging and we have music, cause I was marrying a musician.

[00:20:49] Tanya Ballard Brown: So I was really, I was very focused on the music part of this. And as I told Rachel, he said. Okay, he didn’t say no to that. He said price that out. He just [00:21:00] told me to price it out. It was real cool and when I went and checked on how much it was gonna cost for me to get a whole bunch of low slung sofas and lighting specialty drink and all of that into this venue, which already cost a grip.

[00:21:17] Tanya Ballard Brown: I was like, so let’s talk about a garden wedding at 1230 and not a night one. And honestly the only thing he asked was that it be small. He didn’t really want a huge wedding. So we had We got married at a place where the max number of people was 52.

[00:21:35] Elizabeth Allen: Oh, wow. That is pretty small. Yeah.

[00:21:37] Tanya Ballard Brown: Sharahn got married. She went and had an appointment there, but Sharahn is tall and has the legs. So that was very fun. It was very much like a movie fashion montage thing. Cause all the dresses, it was not a dress that did not look good on her.

[00:21:52] Elizabeth Allen: When you have the friend who like the mermaid dress will even work on, that’s fun. That’s a lot of fun because they can wear literally [00:22:00] anything

[00:22:00] Tanya Ballard Brown: And that was Sharahn. The tall long, like slim, all of that elegant, it was very fun to go. In fact, I think I went at least twice with her, maybe three times, but we went to a couple of other places and could wear the samples, geez.

[00:22:16] Rachel Moore: Nice.

[00:22:17] Tanya Ballard Brown: There wasn’t no sample going on me. I might now just be because I’m smaller now, but even so it’s still proportionally.

[00:22:30] Elizabeth Allen: Because of your height. So I love Amsale. I follow Amsale, I forgot what her first name is, but that’s her first name? Anyway, I follow her daughter on TikTok, which is fascinating. So she has since passed away and her daughter talks about her mother’s craft and people will tell them like, this is the dress I wanted. And she would pull it out. It’s so cool. I personally wanted a Reem Acra dress, like nobody’s business. Do you [00:23:00] remember Reem Acra? Oh my

[00:23:02] Tanya Ballard Brown: Remember, are they gone?

[00:23:04] Elizabeth Allen: They’re probably still around, but I’ve been married for 19 years, so I’ve not given a shit about wedding dresses in that long, but I wanted a Reem Acra dress, like nobody’s business. I did not have Reem Acra money, so I was not getting it, but I remember just drooling over those pictures, like just going on the website and like looking in the bridal magazines and her style to me was like, Oh my God, I wanted that. So they were so beautiful and I hope they’re still popular.

[00:23:32] Elizabeth Allen: I ended up with a Maggie Sottero, which like so many people had, because it was like, It was on the more, the cheaper end without being like, like super cheap. And yeah, so that’s what I ended up with, but oh my God, if I could do it over, I would get a Reem Acra dress

[00:23:49] Rachel Moore: I love that y’all are to me. I’m like, I got a white dress and it, and I don’t even know who it does. I got it at David’s [00:24:00] Bridal and that’s I know.

[00:24:02] Elizabeth Allen: If makes feel any better, I cared that much about it and my wedding dress is in a garbage bag in this closet right over here

[00:24:09] Rachel Moore: I sold mine.

[00:24:10] Elizabeth Allen: I wore it one more time as for a Halloween costume. My daughter wanted us all to be fairy princesses, so I wore that dress one more time. I was thrilled that it fit. That was a couple of years ago. I feel like it wouldn’t fit now. And then I crunched it back into the black garbage bag and put it back into the closet. So for somebody who cared so much about that I clearly didn’t care enough about it. So it’s probably good that I did not get a Reem Acra dress because I would have destroyed it.

[00:24:40] Rachel Moore: I’m you actually had some reuse on it, because really, you’re not going to use it again.

[00:24:44] Tanya Ballard Brown: My mother’s wedding dress was gorgeous, but my mother got married at 19. She weighed maybe 105 pounds and four or five inches taller me.

[00:24:57] Rachel Moore: Hmm.

[00:24:57] Tanya Ballard Brown: So no, [00:25:00] listen, I got married like a hundred pounds ago. You know what I’m saying? There was no, I was already twice the size of my mother trying. And there was no, my thigh didn’t even.

[00:25:12] Elizabeth Allen: Same. I did. I will tell you, I, at one point I wore the dress, my, my grandma’s like a mother of the bride dress, which was actually really cool. It sounds really corny, right? Because we think of mother of the bride dresses now, like they’re really corny for a younger woman to wear, but my grandmother’s was actually really awesome.

[00:25:34] Elizabeth Allen: It mimicked the pleats that my mom’s had. And it was this like seafoam green. And at one point I wore it on a cruise ship. We, my cousin got married on a cruise ship and I wore it to that. And I looked frickin awesome. Could I fit in it today? No, but let me tell you, even my grandma’s mother of the bride dress got a second use out of it.

[00:25:54] Elizabeth Allen: And it was pretty. I could not fit into my mother’s because Tanya, like my mom [00:26:00] was always like, a hundred pounds soaking wet. Five four. I’m five ten. Like clearly gonna work. But I was so excited that I got to actually wear my grandmother’s mother of the bride dress. And it was cool enough where it was like, Oh yeah, you can wear this and it’s beautiful.

[00:26:17] Elizabeth Allen: It was like, it’s got that vintage vibe and stuff. Now, if I were to wear, like my mom’s mother of the bride dress, No, I wouldn’t want to wear it because it was like, it was more recent. And so it seems more dated or not dated, but like older. You know what I’m saying?

[00:26:34] Elizabeth Allen: Oh, that’s something you wear. And it’s like vintage. And it looks really cool. Whereas we’re not far away enough from my wedding For me wear my mom’s dress to something without it seeming like weird.

[00:26:45] Rachel Moore: I changed the topics for today because I think this all still drives back to some marketing of some kind. The fact that y’all, I just went, you taught me about two designers cause I didn’t know who they were and I went looked them up on their website. So I [00:27:00] just gave them website traffic.

[00:27:01] Rachel Moore: And then but Tanya, this all drives back to, here’s the, why we were talking about this. And, we don’t, we can, don’t have to share names or places or anything like that, but the dilemma of people who’ve got certain styles in their brain and, but they’re working for a brand that doesn’t have that style on the brain.

[00:27:20] Rachel Moore: And Tanya was, she, what were you were having to being part of picking colors for something and you were like, go this way. And they were like nah,

[00:27:29] Tanya Ballard Brown: Because I am while not Holly Hobby, I am still girl. I like personality. I’m never. Choosing the option that is most palatable to other people. I’m choosing what I like, cause I’m spending my money. Now, today I was not spending my money and this was for a corporate kind of thing.

[00:27:47] Tanya Ballard Brown: So there you go. I get it. Cause I always think about Jenifer Lewis, you know what I’m saying? And you know what I’m saying? So I. Think about Jenifer, how she lives her life [00:28:00] out loud. And she doesn’t try to make herself small or diminished.

[00:28:07] Tanya Ballard Brown: And that’s what I think about when people are like, let me be palatable. I don’t want to be. I’m not trying to be smushed into a corner. I’m never trying to blend into a wall. I don’t care if you, and I’m not necessarily trying to be seen, but I am most absolutely not trying to blend into a crowd either.

[00:28:28] Tanya Ballard Brown: I’m not at someone else’s event. Trying to be the person everybody looks at. I would never want to be the person at a wedding that everybody’s Ooh, instead of looking at the bride, I’m not trying to do that. But I also am not ever going to be the person that’s Oh, can I just fade into this wall? If you look over in corner, you don’t even see me. That’s not me. I’m not that girl.

[00:28:52] Rachel Moore: Which is that’s look, I know there’s a ton, there are companies and agencies out there when it comes to a corporate brand of any kind, [00:29:00] they are like their bread and butter is that they help create a brand. They decide what you’re going to look like, sound like, feel like out there.

[00:29:06] Rachel Moore: I wish I had that talent and I know that there’s science behind it, right? Like they do all kinds of studies. What’s the color going to be this year? We all know, I think just the baselines of those things, like red, hungry, passion, whatever, blue, calm. I don’t know. There’s all these colors like creativity or trust or whatever.

[00:29:25] Rachel Moore: Speaking of this podcast, I actually, okay, I have to fess up because when I was choosing, I’ve got our little icon of Just Trust Me podcast and it’s a blue that kind of goes to a green gradient.

[00:29:39] Rachel Moore: And I did look that up. I was like, what color exudes trust and blue is it? But it’s hard when you’re like, you’re a creative. And that’s all three of us, you’re creative and you’re like, Ooh, and we’ve all got our different variations of creativity, but you have to compress that sometimes because, okay, my brand decided to pick [00:30:00] orange. And I’m like, maybe I’m not orange. Or maybe they’re like, we’re going to be monochrome monochromatic and that’s the way we’re going to be. And you’re like, really?

[00:30:08] Tanya Ballard Brown: Separate yourself from the pack? If everybody’s choosing some gradient of blue, what is it? If you’re talking about marketing to people. So it’s not, this is before we get to the quality of your work and all that kind of stuff. Cause ideally you do great work that will make you stand out from the crowd, you

[00:30:30] Rachel Moore: That first impression.

[00:30:31] Tanya Ballard Brown: If you’re just a scoosh, Oh, the different blue. I am not even paying attention to any of those blues when I’m trying to do business. I’m focused on the service. So you. If you want to be orange, then be orange. That might actually make me be like, who are these people with this orange thing. That might get me to click through to whatever, because I’m assuming I’m on my device, my machines or whatever. I’m assuming I’m doing that, but a different gradient of blue [00:31:00] amongst all the blues is, it seems

[00:31:03] Elizabeth Allen: Yeah. And then you have a lot of this happens a lot in like book cover art, where there was a few, a handful of years ago where all of the book cover art were like florals. And if you look at cover art now there’s a very specific trend into how it’s very Like typographic focus type of thing.

[00:31:23] Elizabeth Allen: So it, it is interesting to me that you have to think about that and that you have to separate it. You have to understand everybody’s doing this right now. What do I need to do to get ahead of the pack? We’ll also feel like I’m current yeah, look, I know that you want florals for your book cover design.

[00:31:44] Elizabeth Allen: So you’re actually focusing on it, but also standing ahead of the 17, 000 floral book cover designs. It’s true of everything in marketing and you have to be really careful about hitting that trend, but also [00:32:00] standing out ahead of it, which is really hard to do.

[00:32:04] Rachel Moore: And then representing so that, so Tanya, we talk about like you, you talked about it is important where it’s like, what are they delivering after I get past all the fluff and floofloo, in the front part of it, the first impression. However, it should absolutely be a designed to be a seamless experience where if I, once I get in your brand, Oh, that made sense to me that to the point where you don’t recognize it, where you’re like you just got carried through with your emotion and your feels and your perceptions. And it’s yes, this is a very seamless brand.

[00:32:36] Rachel Moore: And it’s when you are like, wait a minute, what I saw that’s not what you feel like on the inside. And so yeah, there’s tons of science around it. Props to the people who know all the science and can capitalize on that and make things happen. I still remember when Gimlet Media they were got, bought and absorbed by Spotify and now I think they’re but like they had the Reply All podcast that had a problem [00:33:00] and they had other podcasts.

[00:33:02] Rachel Moore: But I remember, their startup podcast called StartUp and they talked about how they did, they went to a naming agency or an agency that helped them pick the name Gimlet, which they’re like what does that have to do with podcasts? Nothing. But it was about the, this is a luxurious, this is the height and stuff like that.

[00:33:17] Rachel Moore: I still, I had to go look, I’m like, what is a gimlet? And again, maybe,

[00:33:21] Elizabeth Allen: It’s a cocktail,

[00:33:22] Rachel Moore: I know that now,

[00:33:24] Elizabeth Allen: But like an old school like Frank Sinatra type cocktail. Gives it a different vibe.

[00:33:29] Rachel Moore: But you might be like, but what does that have to do with podcasting? Nothing, but it was about the experience. So

[00:33:35] Elizabeth Allen: The vibe.

[00:33:36] Rachel Moore: Yeah, vibe.

[00:33:37] Elizabeth Allen: I was just going to say the fact how the amount of work that the word vibe does nowadays is crazy. And you just know what it means. Like my friends and I travel a lot together and we always talk about if we go to a restaurant, we know that’s the vibe that isn’t the vibe.

[00:33:52] Elizabeth Allen: And that’s so true in marketing too, is where you just know. What the vibe is and you can’t exactly [00:34:00] explain it and you can’t define it. So yeah, Gimlet being like, or it’s a cocktail. It’s like an old school cocktail and it’s describing a podcast, but you’re like, but there’s a vibe there. And how do you describe that to people?

[00:34:14] Rachel Moore: Speaking of, we’re talking about weddings and stuff like that too. So my husband and I celebrated our 18th anniversary on Sunday. Our marriage is old enough to vote and get a tattoo. But we, so we were tooling around downtown Denver weather was not great. So we were like, we went to the hockey game and then we’re like, okay let’s go try some bars.

[00:34:32] Rachel Moore: We were going to, we went by one whiskey bar. My husband likes, but they’re also a sports bar that the owner is into Pittsburgh and that’s who we just played. So it was packed to the gills with we’re like, we’re not going in there. So we kept walking and we passed it actually.

[00:34:44] Rachel Moore: And then we took a couple of steps back and it was called unholy spirits. And there was a giant skeleton. the front Of the bar and it was open. You could tell, and there was nobody in there. So they had just opened. We’re like, let’s go try it. Wound up being an awesome experience. And the vibe was [00:35:00] very Tim Burton, A Nightmare before Christmas.

[00:35:05] Rachel Moore: We’re like, we are going back here. And it was really cool. But over the top macabre and death, and my husband and I are just we like that stuff. So it was very, our vibe, that was over the top vibe, but then there’s the more subtle stuff, right? Where you go in somewhere, you’re just like, I just sense something. It’s maybe it’s just the confluence of everything, but you just know it. And you’re right. It’s an apps.

[00:35:30] Elizabeth Allen: I think it’s the difference between a theme and a vibe.

[00:35:33] Rachel Moore: Yeah.

[00:35:34] Elizabeth Allen: Yeah.

[00:35:34] Tanya Ballard Brown: Yep. Indeed. Because I do that with I was choosing hotels. You have your staples, what you’re getting in particular hotel, it doesn’t matter where, and that they do it. They’ve set themselves up so that if you are in this city or this country, , if you go to this hotel, you’re going to get a solid experience. But I am a person who may not spend a lot of time in the hotel, but I still need for it to be [00:36:00] pretty.

[00:36:00] Elizabeth Allen: Yeah.

[00:36:02] Tanya Ballard Brown: On top of being clean and safe. The vibe is what I’m looking for.

[00:36:06] Tanya Ballard Brown: And it was wrong in every way, but it was near the airport. So I just sat in the chair and holding my things until the sun came up and I could and go to the airport. I have never been wrong about a hotel. It’s always the right thing, but it’s a vibe.

[00:36:25] Tanya Ballard Brown: It’s something I’m looking for when I’m doing all my digging and poking and looking through traveler photos, which by the way, if you are a guest at a hotel and you’re posting a review of a hotel. Online. I do not care that you had a meal at a restaurant, 45 miles away. I’m there to see what the whole hotel looks like.

[00:36:51] Tanya Ballard Brown: Go into the corners and take pictures, lift up the mattress and take pictures.

[00:36:55] Rachel Moore: Ooh.

[00:36:56] Tanya Ballard Brown: I don’t care that you went to a cathedral nearby [00:37:00] because I’m not sleeping there. I want intimate and intricate details of the hotel room. I do not want your whole roll from your vacation. I don’t know you from Adam’s house cat.

[00:37:12] Rachel Moore: So I do not care. Thank you no, that’s cause Airbnb is same way. Yeah. I, cause so my husband and I like to on occasion go down to new Orleans and Naaaawlins and now I’m going to get yelled at by everybody. What do you see? Why are you trying to say it like that way? But I absolutely pick a vibe that way. Cause it’s and that’s what I like. Some people are just like, I want, I just want the, a very traditional, no frills. I know what to expect. I don’t care. They want the very kind of clean or even sterile look. And I totally get that. Cause you are staying at a stranger’s either at a hotel room or a stranger’s place.

[00:37:46] Rachel Moore: You’re like, I just want it to feel clean. Some people were like, though, I want personality, and I want to feel like I’m coming into a personality, a vibe in that. Hotel room, that lodging that matches me. And so absolutely capitalize on that. Which is [00:38:00] again, like you said, all the pictures. People who do Google reviews or anything like that, just take some pictures. They just make such a big difference

[00:38:07] Tanya Ballard Brown: Of the hotel room of the hotel bathroom of the hotel lobby of the hotel hall of the hotel elevator. Not You, I, we went to this museum and it was all great. This ain’t got nothing to do with the hotel. I love that for you. It has nothing to do with the hotel. That’s what I want pictures of here because I’m here looking for pictures of the hotel.

[00:38:34] Tanya Ballard Brown: JTM 007 – Seg3 (ad break)

[00:38:35] Rachel Moore: I love that. We chucked our agenda out the window ’cause we were talking about good stuff. I do want to talk about QR codes.

[00:38:42] Elizabeth Allen: Ha. We are a house divided.

[00:38:46] Rachel Moore: You’re not alone and you’re not old because I run into this. I’m sure you do Elizabeth too. Cause Elizabeth and I, let’s be clear. She and I are both pro QR code. Tanya’s not pro QR [00:39:00] code. But Tanya, I see this come up so often on Threads on LinkedIn and I don’t know what it is. It happens in waves because everybody starts talking about the same time.

[00:39:11] Rachel Moore: Just the vitriol that marketers have, so many marketers have for QR codes. They’re like, why the fuck are you using that? You should never use it. Meanwhile, I’m like, okay, sometimes it makes sense. COVID was a perfect example. Actually, I felt very validated by COVID because I was like, Look, here’s a perfect use case for QR codes to scan them and do that thing and not, and be touchless.

[00:39:34] Rachel Moore: But yeah, so you’re not alone. I happen to be pro QR code because I will scan literally any fucking QR code that’s in front of me, not out in the public, if it’s on a sidewalk and I’m like, this is not affiliated with anything. No, but if it’s in a restaurant, I don’t fucking care if it’s on a, like a flyer or whatever.

[00:39:50] Rachel Moore: I’m like, yeah, let me scan that and see what the fuck’s going on. So there, there’s my take on it, but I definitely want to hear the against side of what you think QR [00:40:00] codes.

[00:40:01] Tanya Ballard Brown: I think we were specifically talking about why And I’m, I have taken off my, I’m Tanya B the journalist hat. And now I’m just Tanya B right now, code switching. Why the fuck do we need an app for everything? That’s how we got here. I don’t want to be doing all that. I don’t want to conduct my whole life on my phone.

[00:40:21] Tanya Ballard Brown: I realized this is somewhat generational as are, people like this blows my mind, like people who don’t have any kind of computer or laptop, I’m like, how do you function? Cause that’s because I’m not sitting. On the mall with my dog, trying to pay bills and all that. That is all that should be happening at the house. When I leave my house with my phone, that is to text people and to communicate that you need to bring your ass on to wherever it is. We tried to get you know, that’s what that device is for. Why is there an app for my my stove that I got?

[00:40:55] Tanya Ballard Brown: I was so excited that there was an app because I was thinking, Oh, they’re good. There are times when [00:41:00] I can go ahead and have it warming up. I can be in another room or even not even at my house and have my oven warming up. So when I get there, I can pop the thing in the oven or I can leave the whatever in the oven and have the oven come on through the app. And the app just wants you to be like, Oh, choose this time. Oh, you want to roast? Okay. Not even a time. It’s Oh, you want to roast? Cool. What temperature? Cool. Great. Now go downstairs. If I gotta do all that, I can just, it’s not easy to me to press roast and 375 and start. That is super easy. It is not helpful

[00:41:42] Tanya Ballard Brown: I love the app on my dryer. I love the app from my dryer. That one has done exactly what it was supposed to do. Who came up with the app for this stove? Did they? I was like, no one who uses a stove thought this through. Because the other thing is, it means, and for whatever reason, I can [00:42:00] turn it off on the app. There is that, but I can’t turn it on. I have to physically go down and touch the button and trust me, I have scoured because I’m like, maybe I’m not reading this right. No. So this is how we got to the QR codes because. Restaurants want you to do the QR code, but they have not made their menus via the QR codes mobile friendly. So now you’re moving and all around or whatever. I

[00:42:31] Elizabeth Allen: Some of them have it.

[00:42:33] Tanya Ballard Brown: I’m thirsty. And now you want me to do all this hunting and pecking on this phone with thing. Give me a menu like you used to give

[00:42:40] Rachel Moore: Tanya’s hangry, y’all. She wants that menu now.

[00:42:44] Tanya Ballard Brown: And now you come with this code. I don’t want all that now. I don’t want it. I rebuke, I reject all of that.

[00:42:52] Elizabeth Allen: I will say that a QR code is not an app, so not

[00:42:57] Tanya Ballard Brown: but I’m saying that’s how we got [00:43:00] the QR code. It started with me railing against the app and I will admit. It all started reddit got me here because i’m in the gen x channel over there over there was like What in the hell we’re all becoming boomers.

[00:43:13] Elizabeth Allen: I will just lean into boomer.

[00:43:16] Tanya Ballard Brown: Get off my poach Okay,

[00:43:23] Elizabeth Allen: I think I’ve gotten lucky with the QR codes where I haven’t had the issue where they were. I’ve always had them be mobile friendly the menus. So I’ve gotten really lucky about which ones I’ve used it at that.

[00:43:36] Elizabeth Allen: And that’s maybe why it sends me into the pro QR fam because I think it’s really cool. I remember like right around COVID, we, my friend and I were going to another friends to go visit her and she lives in the Boston area. And it was like one of the, like the first things we did after COVID started coming out.

[00:43:56] Elizabeth Allen: Like it was everything felt so tentative and you had to be really careful. [00:44:00] And that’s obviously when we were using QR every, everything in Boston had QR codes. And maybe I got lucky because they were all mobile friendly. And so I didn’t have to worry about scrolling over and back and left and right

[00:44:12] Elizabeth Allen: I can understand if I had to do that. I’d be so annoyed. Yeah.

[00:44:17] Rachel Moore: I just think, okay, I have a few things. From an environmental standpoint,

[00:44:22] Tanya Ballard Brown: Get off my poach!

[00:44:25] Rachel Moore: But ma’am please hear me out from,

[00:44:28] Rachel Moore: no, you’re fine. I will be on your poach. From environmental standpoint, I like them because I am whole hog digital. I am all digital. I told y’all in Slack. I make fun of my husband constantly because he insists on paper grocery list. And I’m like, why y’all when we do our taxes get uploaded into through the interwebs securely into our CPAs. Ecosystem. My husband [00:45:00] will make me print out ALREADY ELECTRONIC these are PDFs. He makes me print them out and he scans them back in. I’m just

[00:45:11] Tanya Ballard Brown: Why need to to scan them back in?

[00:45:13] Rachel Moore: Thank you. Pieces of my brain every April are just like

[00:45:16] Tanya Ballard Brown: I’m bad not even that bad

[00:45:17] Rachel Moore: But, so it’s environmentally friendly. I like that. So we go to, it’s basically our version of Cheers. There’s a brewery walking distance from my house. By the way, it’s themed after Wicked, the musical Wicked.

[00:45:30] Elizabeth Allen: That’s awesome.

[00:45:31] Rachel Moore: Western Sky.

[00:45:34] Elizabeth Allen: Oh, I love it

[00:45:35] Rachel Moore: You all need come visit me and we need to

[00:45:37] Elizabeth Allen: Absolutely.

[00:45:38] Rachel Moore: And trivia and they are pet friendly. They give away free tampons. They have banned books there. It’s amazing. So I love it

[00:45:45] Elizabeth Allen: That’s the vibe. When I talk the vibe, that’s the vibe.

[00:45:50] Rachel Moore: But so we were there and they have a menu, but they also have a QR code. So they provide both the menu is just their staples. The QR code is Hey, this [00:46:00] is updated. And so we scan the QR code and we found a beer. My husband asked for it. She goes, Oh, we just tapped that. She got out, whipped out her mobile phone and updated the menu right there. So there’s the savvy part of it. And again, Tanya, you have a completely valid point though, because if y’all are going to use the tools of the interwebs, you have to be mobile friendly. And if you’re not fucking, why not? Because we’re all, Oh, dude. We’re all doing this right all the time. It’s like why wouldn’t you be mobile friendly? So those people, places should be called out.

[00:46:37] Tanya Ballard Brown: And I’ll add another layer to it, being more serious to make sure not everybody is able to use though, that is easier for you have to be thinking about all the abilities of our, everybody able to, my old ass don’t want to be squinting.

[00:46:54] Elizabeth Allen: But I feel like most of these companies they have a menu available. It’s not that it’s not [00:47:00] available. It’s just that if you want to sit down at the table really quickly and look at the menu, hit the QR code.

[00:47:06] Tanya Ballard Brown: I feel like in this maybe I was in the wrong place. Cause I feel like I’ve been to a couple of places like this, don’t bring me something with the laminated, whatever, and wipe it off. So I can see, particularly if you have a whole lot of items, if you’ve got one, if you’ve got a handful of items,

[00:47:22] Rachel Moore: Cheesecake Factory.

[00:47:24] Tanya Ballard Brown: Cause there’s too many choices. If you have all these different things to offer and you have not bothered to have a mobile friendly experience, you’re doing yourself a disservice.

[00:47:37] Rachel Moore: It’s interesting too, that you bring that up. Cause like I think of, I go out to breakfast every about every month with my dad and my step mom she wears readers, and my husband wears readers and I’m starting to need to make sure I have some on hand anytime I go out and about, cause we go to Alamo Draft House.

[00:47:52] Rachel Moore: I brought that up before and I do, I just try to look at the menu. I’m like, I wish I brought my glasses because I can’t read this. Yeah, I, [00:48:00] that would be, I might see if I can try to find a QR code or a mobile menu, someone who’s an expert kind of in that kind of marketing, because you do have some power versus a paper menu and needing some readers you, and again, I’m just isolating one potential challenge.

[00:48:16] Rachel Moore: There’s obviously like Tanya, you mentioned, there’s tons more, but if it is mobile friendly, you should be able to magnify that and make that bigger and easier to see. But let’s make allowances too. If you’re coming in hangry and hot

[00:48:29] Tanya Ballard Brown: Yeah. Which is usually what I’m doing when I’m sitting all down and all this,

[00:48:33] Rachel Moore: And you were like, no, I need something right now. Anyway, but yeah, and this also came up too, because, so I’m in a, I’m in a local, I’m in a Facebook group, local to Denver, it’s called Denver Marketing Mavens. I think I brought them up before. Somebody on there brought up, they’re like who can I talk to on here who is an expert in QR codes?

[00:48:51] Rachel Moore: And so it was like there’s tons of free sites. You can go make a QR code on and you’re like, and then someone’s you can make them in Canva. And then I’m like, yeah, you can [00:49:00] make them on Bitly for free. And then they’re like our client says we need to go through a service.

[00:49:04] Rachel Moore: And we’re all like, you don’t. You really don’t need to. So like I said, I want to talk to folks who are experts in QR. So if you are one of these people, I’d love to get you on QR code going to the experience. If you’re going to scan it, how do you, Tanya, this goes to your point too.

[00:49:23] Rachel Moore: If it’s out in the cosmos, I think you brought up a really valid point about security where it was like, how do I know what I’m scanning? I don’t know where I’m going, where my phone’s going to go. If I scan that QR code and I’m taken to a website, if it’s made by Bitly or whatever, that’s a short link.

[00:49:37] Rachel Moore: I have no idea what domain I’m going to. That’s valid, I think, too. If you’re in a restaurant, you have that expectation. But if you’re just out in the general world, and you just see a rando QR code that says scan me, Are you going to scan it? What’s your proclivity to do that? I might put a poll on Spotify about this when we release this podcast, but yeah.

[00:49:59] Rachel Moore: Are you going to scan that? [00:50:00] Probably not. Maybe you shouldn’t.

[00:50:01] Tanya Ballard Brown: Un, amorphous, nefarious, they, whoever they are, trying to get my phone, girl.

[00:50:07] Elizabeth Allen: I love the difference between how Tanya and I work. We’re in totally different head spaces when it comes to security. I’m like, I’d scan it. What’s the worst that can happen? And Tanya’s they’re trying to take my money. Don’t take my money.

[00:50:20] Elizabeth Allen: Like every time Tanya and I we’re talking about this topic, the difference is just like night and day about how we feel about it. She’s better off because she’s going to keep her shit safe. And I’m like, I’m to get my identity stolen. It’s cool.

[00:50:34] Tanya Ballard Brown: At this point though, you just close the doors you can and pray for the best because there’s a new scam or a new, trick or a new whatever, every day.

[00:50:44] Elizabeth Allen: I love that some of the things you’ve brought to light especially talking about QR codes I never would have even thought about that anybody can put a fucking QR code together, and I can scan it and really screw over all my information, and you’re so smart where you’re like, yeah, why wouldn’t you think [00:51:00] of that?

[00:51:00] Elizabeth Allen: And I’m like, never thought about it. Not even once. Not a second.

[00:51:03] Tanya Ballard Brown: Listen, I was all over Oh, socials or whatever. And I remember a colleague was like. They weren’t joining something and they were like, because they’re just selling your information. And I was now I’m like, they probably were taking the right position.

[00:51:20] Tanya Ballard Brown: Like the door is open now, there’s no pushing all that, shoving all that back in. But I think they probably had the right idea. And to that end, I think that is now what makes me more cautious also. Cause I’ve just seen, I just have read about or tangentially know about people who have had their lives, all messed up because they clicked a link, it made sense at the time,

[00:51:46] Elizabeth Allen: and

[00:51:47] Tanya Ballard Brown: Then everything was all crazy wonky

[00:51:50] Rachel Moore: And you make tons of sense, because I even think about, just brought up parents a little bit ago, how I have to talk to them once a month about, Rachel, we got an email and it [00:52:00] says it’s doing this. And I’m like, okay. And there’s a link. And I’m like, did you click on the link? No, don’t click on the link. So I’m telling them. Not to click on a link, even if, cause I can tell from them describing it, I’m like, that is, that’s a phish, just stop. And they’re like, what’s a phish. Oh my God. Just stop it’s fake. But so you bring up a great point because I’ve, again, I probably was somewhat reckless, scanning a QR code, but that would be just like someone getting a spam email that looks and smells like it’s coming from a reputable brand.

[00:52:29] Rachel Moore: But if you look at just a tiny bit closer no, God, no, don’t click on that hyperlink because that is absolutely going to endanger you. And meanwhile, QR code. Yes. Scan. Let me see where that takes me.

[00:52:39] Tanya Ballard Brown: Let’s rewind for a minute

[00:52:41] Rachel Moore: Yeah.

[00:52:41] Tanya Ballard Brown: Question is for businesses who, I guess to some degree they’ve thought through this and decided that the benefits outweigh the cost or any sort of someone somehow, I don’t know, can you steal a QR code? I don’t know. I guess not. But you’re [00:53:00] right. They’ve decided it’s worth it to us to have this QR code, but is there anything that they can could be thinking about in terms of how to make the experience better or safer or any of those kinds of things and then market themselves as like we are doing everything we can to make sure your information is safe, though people do try to say that all the time anyway

[00:53:23] Rachel Moore: True. But do y’all remember the Super Bowl a few years ago where there was a commercial, it was a crypto related one. This actually might be a good example. All it was that bouncing QR code around the screen. That’s all it was.

[00:53:35] Rachel Moore: I totally scanned it.

[00:53:36] Tanya Ballard Brown: Because this year was the first year, so no.

[00:53:40] Rachel Moore: I totally scanned it and I’m like, oh, okay. I see what it is. It was like just one of the crypto apps back then. But my thought was I know this, they paid how many millions of dollars for that minute of airtime to put their one QR code up there. This goes through the Super Bowl. I’m sure someone vetted it But your [00:54:00] point, I think it’d be key. We talked about this at the top about branding. It’d be key to make sure that you can brand your QR codes. Not that can’t be fake too, but you can. There are options to embed your own logo within a QR code. Put it in brand colors whatever’s around the QR code, I think would certainly be important to like the delivery method of it.

[00:54:21] Rachel Moore: Like, where is it? Versus again, someone paints it on the sidewalk versus it’s, is it in something that makes it look like, okay, this is obviously put together by the brand or mostly I can assume it can, and then making sure wherever they, the destination is Immediately. Yes. It’s the domain. I can see it in the URL. I can see it in the branding, like just instant affirmation. Not that can’t be faked too. So I don’t know.

[00:54:47] Tanya Ballard Brown: So basically, we’re all just flying you just take your chances.

[00:54:51] Elizabeth Allen: I don’t think QR codes are here to stay and maybe I’m like out in left field for that because I feel like they came out and we thought they [00:55:00] were the coolest thing and then they didn’t really move forward as quickly as I thought they were going to. So I’m not even sure if that’s something we’re going to be dealing with in another five years and maybe I’m wrong.

[00:55:12] Rachel Moore: Yeah.

[00:55:12] Tanya Ballard Brown: Well, why, what is it when you say they didn’t move forward in what way had you envisioned them moving

[00:55:19] Elizabeth Allen: If you think about it, and maybe this is just like anecdotal and my own experiences, is I see QR codes, but I don’t see a ton of them. I don’t in my everyday life going to a restaurant, going here, going there I see far fewer than I thought I was going to see at this point in time. So then that makes me wonder is anybody embracing them the way we thought they would? Or is there another technology coming up on its tail?

[00:55:45] Rachel Moore: I feel like I see a lot of them. And I feel like my, this is completely anecdotal perception. I have no data to back this up. I felt like they could be on the way out before COVID. And then COVID happened and it was like, and y’all, it’s basically, it’s a [00:56:00] barcode. It’s just, that’s why I was holding that up. It’s just a different version of it that phones can read.

[00:56:05] Elizabeth Allen: A square barcode essentially.

[00:56:06] Rachel Moore: It really is. I, but I bet you’re right. There’s, there there’s obviously a lot of concerns around it. It’s, I know it sounds silly to say it is a polarizing topic even, especially amongst the marketing community, people hate them or love them or believe in them or don’t

[00:56:20] Tanya Ballard Brown: What are the complaints amongst the marketing community?

[00:56:23] Rachel Moore: So this comes into misuse. Okay. If you all have ever seen on social, on your social feeds, if there is a visual to a social post, there’s a caption and it’s on a device that you can tap or click on, right? So it’s delivered in a social post and if there’s a visual. That has a QR code on it that is part of that social post.

[00:56:45] Rachel Moore: There are people like, What the fuck are you doing? Because you are delivering unto me a post I can click on anyway. Why would you put a QR code in there? Again, most people look at using their phone. What do you think I’m going to do with that QR code?

[00:56:57] Elizabeth Allen: You think I’m on like my [00:57:00] desktop and I bring that up and then I like take my phone and click on it, which would be ridiculous.

[00:57:05] Rachel Moore: And this gets back to accessibility. Someone I follow like Alexa Heinrich she is hard of hearing, I follow this religiously. She has a site called Accessibility Social, but it also has really good tips on how to not just make your social media posts accessible, but also websites and things like that.

[00:57:21] Rachel Moore: But she pointed out, if you’re going to put a QR code, In a functional manner on something like a flyer, okay? I was at a bar or a coffee shop slash bar today. They had QR codes for the menus. They had QR codes on a flyer in the bathroom stall, okay?

[00:57:39] Rachel Moore: I can see that QR code. I can scan it because again, I’m not on a device, but I can use my device to get somewhere online that flyer is not going to take me. But she mentioned, also put the website domain. She goes, because Tanya, to your point. Some people, phone cameras can get broken.

[00:57:55] Rachel Moore: People may not understand the tech and not, I think, my phone, I can hold it up camera mode. [00:58:00] It’ll scan a QR code and a little pop up thing appears for me to tap go to the website that might not be intuitive for a lot of folks and isn’t. So just to say, double down and put the domain there too.

[00:58:12] Rachel Moore: So if my camera is working, but I don’t get QR codes, I could take a picture of the flyer and go do my due diligence later. But yeah, it’s, I think their big argument is like, it’s being misused where in delivery where it’s okay, I do have the means to click on a link. Why are you serving up a QR code when I don’t need one in this instance? So that’s where a lot of them hate them.

[00:58:33] Elizabeth Allen: Yep.

[00:58:34] Rachel Moore: Which is fair people not knowing how to use QR codes, if it’s on anything physical, if it’s a physical advertisement, absolutely, think about it, at least if you’re not going to do it, but I wouldn’t put one on a billboard, like by driving highways, because you’re driving you shouldn’t be trying to be like, crash,

[00:58:53] Elizabeth Allen: It’s okay that your company caused a six pile up.

[00:58:56] Rachel Moore: It’s All right. As we wrap up today let us [00:59:00] make sure everybody knows where to find and follow everybody. Tanya, you go first. Where can we find and follow you online?

[00:59:06] Tanya Ballard Brown: You find me on a dark web, doggone it, because

[00:59:08] Rachel Moore: No, that’s Elizabeth.

[00:59:10] Tanya Ballard Brown: TWB. TWB. TWB. I own all the places. Check me out.

[00:59:15] Rachel Moore: Check her out, but don’t send her QR codes. She will no do it. And then Elizabeth, how about where can we find and follow you?

[00:59:22] Elizabeth Allen: Okay, so you can find me on LinkedIn at ElizabethAllen1001.

[00:59:27] Rachel Moore: 1 0 0 1 and Converse. You can make sure you’d make contact with her to let her know that you can give her the

[00:59:34] Elizabeth Allen: If you give me a 60 percent off coupon, I will buy. I’m just throwing that out there

[00:59:37] Rachel Moore: And then I’m Rachel Moore. I am at rachelhasthemic, M I C pretty much everywhere. And also by the way, this podcast is at Just Trust Me podcast on. TikTok, Threads, and Instagram and I think we’re on YouTube as well

[00:59:55] Elizabeth Allen: I should follow us on all of those at some point, right?

[00:59:57] Rachel Moore: You should, I hear it’s pretty good podcast. There’s this [01:00:00] really tall girl that’s on it and she has purple hair that I can see because

[01:00:04] Tanya Ballard Brown: She has great gams.

[01:00:05] Rachel Moore: Oh, she great gams. Yeah. And we’re all super fun all right thank you everybody.