Podcasting has gotten way easier over the years. But is it easy for a business looking to make an impression with their brand and boost demand generation? Maybe not.
Sure, all you really need is a microphone and a podcast app to publish your episodes. For instance, my partner and I use two cheap lapel mics to record our entertainment podcast The Car Ride Home while we’re driving. While that’s plenty good enough for a casual conversation about movies and experiences, your business probably needs a podcast that’s a bit more business-y.
I give you an infographic: the critical components of a podcast.
All skill and experience aside, if you’re looking to do your own business podcast, you’ll need five key components:
If your head is already spinning because you have neither the time nor the budget to put this together yourself, remember that Rachel Moore’s podcast services can get your show launched farther and faster.