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marketingXP

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Colt Canyon and Realities of Marketing" and the subtitle below that reads "episode + show notes + powerup"

Colt Canyon and Realities of Marketing

In this episode of marketingXP—Colt Canyon and Realities of Marketing—Rachel recounts her surprise at how challenging the game play of Colt Canyon is, and how that relates perfectly to misconceptions and realities of working in marketing. Listen to the episode to get started or ramp up your marketing analysis and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Inside and Storytelling" and the subtitle below that reads "episode + show notes + powerup"

Inside and Storytelling

In this episode of marketingXP—UTMs, the Breadcrumbs of Marketing—Rachel defines what the heck UTM stands for, how to decide on UTM terms for your custom marketing links, and how to track those links (and your marketing efforts) through Google Analytics. Listen to the episode to get started or ramp up your marketing analysis and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Forza Motorsport and Paid vs. Organic Marketing" and the subtitle below that reads "episode + show notes + powerup"

Forza Motorsport and Paid vs. Organic Marketing

In this episode of marketingXP—UTMs, the Breadcrumbs of Marketing—Rachel defines what the heck UTM stands for, how to decide on UTM terms for your custom marketing links, and how to track those links (and your marketing efforts) through Google Analytics. Listen to the episode to get started or ramp up your marketing analysis and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "UTMs: the Breadcrumbs of Marketing" and the subtitle below that reads "episode + show notes + powerup"

UTMs: the breadcrumbs of marketing

In this episode of marketingXP—UTMs, the Breadcrumbs of Marketing—Rachel defines what the heck UTM stands for, how to decide on UTM terms for your custom marketing links, and how to track those links (and your marketing efforts) through Google Analytics. Listen to the episode to get started or ramp up your marketing analysis and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Maslow Might Have Been a Marketer" and the subtitle below that reads "episode + show notes + powerup"

Maslow Might Have Been a Marketer

In this episode of marketingXP—Maslow Might Have Been a Marketer—Rachel points to Abraham Maslow, creator of the Maslow’s Hierarch of Needs, and calls him a solid marketer because of how closely human needs align with messaging. Listen to the episode for the three important aspects of Maslow’s pyramid and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "AI: These Aren't the Droids You're Looking For" and the subtitle below that reads "episode + show notes + powerup"

AI: These Aren’t The Droids You’re Looking For

In this episode of marketingXP—AI: These Aren’t The Droids You’re Looking For—Rachel runs down the benefits and pitfalls of using AI for content creation (and why businesses need to slow the hell down before entrusting 100% of their content marketing to AI). Listen to the episode for the three things to keep in mind when using AI to generate copy and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Alt Text is Sexy Marketing" and the subtitle below that reads "episode + show notes + powerup"

Alt Text is Sexy Marketing

In this episode of marketingXP—Alt Text is Sexy Marketing—Rachel talks about why an image without alt text is really just empty foreplay in your marketing. Listen to the episode for the three ways to make time for alt text in your marketing and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Welcome to Your (Web) House Party)" and the subtitle below that reads "episode + show notes + powerup"

Welcome to Your (Web) House Party

In this episode of marketingXP—Welcome to Your (Web) House Party—Rachel shares how building your website can be just like building the most epic house party ever! Listen to the episode for the three fundamental building blocks of your website and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Smelling Our Own Farts (in Marketing)" and the subtitle below that reads "episode + show notes + powerup"

Smelling Our Own Farts

In this episode of marketingXP—Smelling Our Own Farts—Rachel calls marketers out for being too focused on our slick messaging while ignoring what our audiences really need. Get three tactics to fix this flatulence trend and share them with the big Cs in your life (clients and C-levels)!