The Challenge: Great Programs Need More Than Good Intentions
Bizzabo builds the event technology behind brands like HubSpot, Snowflake, and Nasdaq. When your product is an event experience, your own content has to reflect the quality of the experience you deliver.
Their marketing team already knew a podcast and webinar program could drive top-of-funnel and thought leadership.
The hurdle was capacity.
Running either program at their standard meant pulling attention from everything else on the team’s plate. And you know how that story ends: the channel works when someone has time, and stalls when they don’t.
The Solution: One Partner, Two Programs
Bizzabo didn’t bring in another vendor to manage pieces of the work. Rachel became an embedded extension of the team, taking both programs from strategy through execution.
On the podcast:
- Finds guests who fit Bizzabo’s ideal customer profile
- Handles all outreach and scheduling
- Hosts and produces every episode
- Pulls social-ready snippets for the team to publish
On the webinars:
- Joins internal brainstorms on topic, format, and takeaways
- Builds the run of show and writes her own hosting script
- Runs tech checks with speakers ahead of time
- Hosts live, manages Q&A and chat, and troubleshoots in real time
- Invites webinar guests and onto the podcast afterward, so one touchpoint becomes two
The result feels less like hiring a vendor and more like adding a teammate.
“She doesn’t just complete the job. She completes it the way someone on your team would.” Kerri Moore, Sr. Content Marketing Manager, Bizzabo
The Results: A Channel You Can Count On
Picture a webinar calendar that hits its numbers quarter after quarter. Here’s what that looks like:
500 registrants per quarter, goal hit
30% live attendance, sustained for about a year
Roughly 25% of one marketer’s time, compared to 50% running a podcast solo
The podcast stays a steady top-of-funnel play: soft-touch introductions to target accounts, partnerships with well-known industry names, and a steady stream of source material for blogs and newsletters.
Rachel doesn’t just execute the plan. She knows when to challenge it, change it, and keep things moving when the unexpected happens. A strategy test wasn’t working? She said so. A webinar tech issue hit mid-show? She made it a moment the audience could laugh with her about.
The Bottom Line: Bandwidth Is a Solvable Problem
You don’t have to choose between a program you’re proud of and a team that isn’t stretched thin. The right partner gives you both.
Wondering what a podcast or webinar program that runs like Bizzabo’s could do for your pipeline? Download the full case study and see how it works, step by step.
Download the Bizzabo Case Study (PDF)
Ready to talk? Hire Rachel for your podcast production.