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marketingXP Podcast

This podcast is your cheat code for beating all boss levels in your marketing career. With snackable episodes, possibly tacky titles, and helpful PowerUps, your next campaign can put you at the top of the leaderboards.

Episodes

Colt Canyon and Realities of Marketing

In this episode of marketingXP—Colt Canyon and Realities of Marketing—Rachel recounts her surprise at how challenging the game play of Colt Canyon is, and how that relates perfectly to misconceptions and realities of working in…

Inside and Storytelling

In this episode of marketingXP—UTMs, the Breadcrumbs of Marketing—Rachel defines what the heck UTM stands for, how to decide on UTM terms for your custom marketing links, and how to track those links (and your marketing efforts)…

Forza Motorsport and Paid vs. Organic Marketing

In this episode of marketingXP—UTMs, the Breadcrumbs of Marketing—Rachel defines what the heck UTM stands for, how to decide on UTM terms for your custom marketing links, and how to track those links (and your marketing efforts)…

UTMs: the breadcrumbs of marketing

In this episode of marketingXP—UTMs, the Breadcrumbs of Marketing—Rachel defines what the heck UTM stands for, how to decide on UTM terms for your custom marketing links, and how to track those links (and your marketing efforts)…

Maslow Might Have Been a Marketer

In this episode of marketingXP—Maslow Might Have Been a Marketer—Rachel points to Abraham Maslow, creator of the Maslow’s Hierarch of Needs, and calls him a solid marketer because of how closely human needs align with messaging…

AI: These Aren’t The Droids You’re Looking For

In this episode of marketingXP—AI: These Aren’t The Droids You’re Looking For—Rachel runs down the benefits and pitfalls of using AI for content creation (and why businesses need to slow the hell down before entrusting 100% of…