The Just Trust Me marketing podcast is for when your eyebrow goes all the way up to your hairline at the sight, sound, and selling of today’s marketing tactics. Hosted by Elizabeth Allen, Rachel Moore, and Tanya Ballard Brown, Just Trust Me is your new favorite long-form podcast where the wiles and wins of marketing are dissected and discussed, plus expert guests join in with their takes on why trust is crucial to their genre of marketing.
Got a topic or question you want us to tackle on an upcoming episode? Email the show with your idea.
Meet Your Podcast Hosts
Rachel Moore is the CEO + Head Podcaster at But Wait, There’s Moore. With 16 years of marketing and a lifetime of community theater and situational comedy, she helps tie in the marketing with the mayhem of every day life. Follow Rachel on LinkedIn.
Elizabeth Allen is a career content marketer with a background in small business and SaaS marketing success. She’s also a prolific TikToker, a dedicated fan of Gilmore Girls, and an expert on the zeitgeist of culture and current news. Follow Elizabeth on LinkedIn.
Tanya Ballard Brown is a digital marketing and journalism juggernaut with experience at NPR, The Washington Post, and as a Nieman Foundation fellow. She may trend toward analog, but she knows how to reach audiences digitally. Follow Tanya on LinkedIn.
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The Hidden Cost of AI Productivity
Artificial intelligence has become remarkably good at giving businesses something they can never seem to get enough of: TIME. Marketing teams can generate campaign ideas in minutes. Recruiters can draft job descriptions before the hiring manager finishes explaining the role. Sales professionals summarize calls automatically. Customer service teams respond faster. Developers produce working code from…
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OpenClaw AI agents: Should You or Shouldn’t You?
Ever daydream about having a personal AI assistant who actually gets stuff done for you? Not just answers questions, but manages tasks, keeps you organized — basically the world’s most competent intern who never needs coffee breaks or asks you to explain the printer? That’s what we’re digging into today. We’re talking OpenClaw, the evolution…
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Use AI to Turn a Meeting Transcript into a Summary
In this episode, we’re diving head-first into the labyrinth of marketing with a trusty AI sidekick. If you’ve ever sat through a 60-minute meeting and wondered how to distill the chaos into a concise email summary, look no further. Watch as we transmogrify meeting transcripts into clean, actionable summaries with the power of AI tools…
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The “White-Glove” Pivot: How RS&H Transformed a Start-Stop Podcast into a Strategic Brand Asset
Why one AEC firm stopped relying on internal hosts and hired a fractional producer to turn thought leadership into a culture-driving machine. The Challenge: When Good Intentions Meet Demanding Day Jobs When RS&H, a national architecture, engineering, and consulting firm, launched AEC Perspectives, they had a clear vision: share the profound expertise of their employee-owners…
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Why B2B Podcasting Is No Longer Optional — It’s a Marketing Channel That Earns Its Keep
There was a time when a B2B podcast was a nice-to-have, a forward-thinking experiment. Something a company tried when they had extra budget and a team member who happened to own a decent microphone. That time is over. Today, podcasting has crossed a threshold. It is now a mature, measurable, and strategically essential media channel…
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How to Use AI to Draft and Schedule Social Captions in Bulk
Welcome to this episode of ‘But Wait There’s Moore’ where we dive headfirst into boosting your marketing game with a little AI magic! In today’s video, we unravel the secrets of preparing a bulk upload CSV to schedule your social media captions across LinkedIn, Twitter, and Facebook using Claude AI and Agorapulse. Say goodbye to…
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YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It
If your podcast isn’t on YouTube, you don’t have a discovery strategy. You have a hope. For years, podcasting operated inside a relatively closed ecosystem. You published on Apple Podcasts, maybe optimized for Spotify, and relied on rankings, reviews, or word of mouth to grow. Discovery was passive. Distribution was fragmented. Growth was slow. That…
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ChatGPT Ads Rollout and What Marketers Should Know
Well, it finally happened. AI and advertising are now dating, and OpenAI just made it Facebook official. As of February 2026, ChatGPT is rolling out ads — and if you’re a marketer, you’re probably wondering what the hell this means for you, your clients, and your already-chaotic media mix. This episode breaks it all down.…
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The Authenticity Backlash: Why Human Voices Are Winning the Podcast Wars in 2026
As AI floods the airwaves, listeners are tuning out robots — and turning up the volume on real people. Podcasting is changing, but not in the way most people think. It’s not about production quality; it’s about how people are finding and consuming content. It’s about TRUST. In 2026, audiences have more podcast options than…
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How Do I Make My Content Show Up in AI Search Results?
How do you make your marketing content show up when people ask AI instead of Googling? Gartner predicts a 25% drop in traditional search by the end of 2026. People are increasingly asking ChatGPT, Perplexity, and Claude their questions instead of typing into Google. If your content isn’t in the AI training data or retrieval…