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Portfolio

This is the part where we show off.

Rachel’s extensive career in marketing carries several triumphs in content marketing, copywriting, people leadership, stage appearances, and—most importantly—data to back it all up. Take a look at what’s possible when Rachel adds Moore to your marketing.

Content Creation

Rachel crafted a Percepta Wrapped social media campaign for the end of year lookback to 2023.

Rachel hosts and produces the audio podcast for Bizzabo, a global virtual event technology company, Event Experience. Each week, she coordinates guests, records engaging interviews, and assembles and edits the final audio episode.

Rachel builds TikTok content on her profile several times each week, resulting in 7K+ video views each month.

Rachel edited the brand video for Percepta to conform to branding guidelines and timely marketing messaging.

Tying content into timely situations or discussions can be the magic sauce to increasing engagement. In this post for MHC Software on LinkedIn, Rachel shared a supply chain-related piece of content while referencing the infamous Suez Canal blocking by the ship Ever Given.

During Rachel’s role as Social Media and Digital Strategist for Colorado HealthOP, she promoted an interview between John Daley of Colorado Public Radio and Julia Hutchins, CEO of Colorado HealthOP.

For Hubilo’s announcement of Series B funding, Rachel partnered with our PR agency to get the video captured of the company’s branded video announcement on the Nasdaq display in Times Square. (The screenshot even shows Rachel – the tiny person dressed in black and white – on the laptop display in the visual.)

Hubilo’s Instagram account is crucial, even for a B2B SaaS product, as it is used to highlight and draw attention to physical events and our #eventprofs influencers/community. We use Highlight Stories on our profile page to save and showcase our presence at physical events and other compelling content.

Rachel launched Hubilo’s weekly livestream show on social media, In Any Event. Each week featured compelling guests in the event industry, including Hugh Forrest from SXSW. Rachel planned the show calendar, created Runs of Show for each livestream, and self-produced them using Restream to broadcast to brand social accounts.

Hubilo Studio Chats is a YouTube Playlist of video interviews conducted by Rachel at in-person events featuring events industry leaders. For each interview, Rachel brought a mobile studio kit (all fitted nicely into a carry-on) and set up the interview space with audio-visual tech to record high-end sessions for publication and repurposing throughout Hubilo’s marketing channels. The studio also created quite a draw for the booth! Rachel shot, recorded, edited, and published each video using Adobe Premiere, Riverside.fm, and Photoshop.

Rachel rebooted Hubilo’s podcast, relaunching it in 2022 as EventProfsCast. She writes the intro, outro, and ad break copy; records custom inserts; interviews guests to provide the original audio content.

When Hubilo’s teams are physically at an event, we send a social activation person to capture and publish the most important moments and booth activities in an effort to draw in-person crowds and digital eyeballs. Vertical video is a must as it can be shared in the popular Reels/Stories apps like Instagram, Facebook, and TikTok.

For Hubilo’s flagship event of 2021 Events Reimagined (prior to the hiring of a dedicated social media manager at Hubilo), Rachel created social-ready graphics promoting Gary Vaynerchuk using Adobe Express for feed posts and stories.

Copywriting

EvenRachel ghost-wrote a blog from the voice of Hubilo’s Director of Events, Jessica Connolly. The topic was a tell-all revealing new Enhanced Sessions in Hubilo’s event tech product.

Rachel has written multiple articles for Social Media Examiner, a trusted resource for businesses and social media pros across the industry.

Rachel authored articles for Adventure Park Insider, an outdoor adventure industry publication. Her articles focused on how adventure park owners and operators could use digital marketing more effectively for their businesses.

In spring 2021, Rachel wrote entirely new copy for MHC Automation’s new website (hosted in WordPress). Using SEO briefs provided by the marketing team, she drafted and finalized copy, then populated it into the sandbox site for go live date.

Leading Teams

Rachel now oversees the content writers for Hubilo, coaching them to effective and compelling writing using SEO research for SERP optimization, readable and inclusive language, and accurate use of punctuation and writing (for a globally-resourced non-English-first language).

Hosting & Public Speaking

Rachel presented for the Ragan Training session, The Future of Digital Marketing Content: How to Thrive in a Pay-to-Play Landscape (November 2020).

Rachel was the emcee for Hubilo’s flagship event of 2022, MIX (Mastering Immersive Experiences). Our AV partner, Bright AV, featured footage from the first few moments of the main event location in Silicon Valley on their home page (pictured above).

Influencer & Community Marketing

Screenshots of LinkedIn posts by Rachel and her Community Manager, Sneha Garg, celebrating a successful hackathon event held for Hubilo influencers in the event platform (incorporating Miro into the mix).

Screenshots of tweets by influencers celebrating a successful event.
Rachel’s direct report, Hubilo’s social media manager Amanda H., uses all features available in the LinkedIn app to post engaging content like polls. Emojis, hashtags, and copy that reflects the way people really talk are all key to our best posts.

Hubilo’s YouTube Channel growth from January 1 to July 1, 2022 fostered by a regular cadence of videos published, a small boosting budget, and fandom by our influencers and employees to grow the channel.

Growth stats across Hubilo’s social media channels from January to July 2022 under Rachel’s supervision of the social media team.



Facebook Insights shows increase in Page Likes for Training Wheels, a former client of Really Social Inc., over a single month.

Over 100,000 impressions earned in a 20-day period for a Twitter Paid Post Campaign.
During Rachel’s tenure at Colorado HealthOP – the non-profit health insurance cooperative for the state of Colorado through the Affordable Care Act – Instagram growth in posts from account creation to last touch.

A paid Pinterest website campaign garners over 65,000 website impressions for Training Wheels. Two years later, Pinterest organic growth was responsible for 50% of the website traffic for this client.