This is the part where we show off.
Rachel’s extensive career in marketing carries several triumphs in content marketing, copywriting, people leadership, stage appearances, and—most importantly—data to back it all up. Take a look at what’s possible when Rachel adds Moore to your marketing.
Rachel crafted a Percepta Wrapped social media campaign for the end of year lookback to 2023.
Rachel hosts and produces the audio podcast for Bizzabo, a global virtual event technology company, Event Experience. Each week, she coordinates guests, records engaging interviews, and assembles and edits the final audio episode.
Rachel builds TikTok content on her profile several times each week, resulting in 7K+ video views each month.
Tying content into timely situations or discussions can be the magic sauce to increasing engagement. In this post for MHC Software on LinkedIn, Rachel shared a supply chain-related piece of content while referencing the infamous Suez Canal blocking by the ship Ever Given.
During Rachel’s role as Social Media and Digital Strategist for Colorado HealthOP, she promoted an interview between John Daley of Colorado Public Radio and Julia Hutchins, CEO of Colorado HealthOP.
For Hubilo’s announcement of Series B funding, Rachel partnered with our PR agency to get the video captured of the company’s branded video announcement on the Nasdaq display in Times Square. (The screenshot even shows Rachel – the tiny person dressed in black and white – on the laptop display in the visual.)
Hubilo’s Instagram account is crucial, even for a B2B SaaS product, as it is used to highlight and draw attention to physical events and our #eventprofs influencers/community. We use Highlight Stories on our profile page to save and showcase our presence at physical events and other compelling content.
Rachel launched Hubilo’s weekly livestream show on social media, In Any Event. Each week featured compelling guests in the event industry, including Hugh Forrest from SXSW. Rachel planned the show calendar, created Runs of Show for each livestream, and self-produced them using Restream to broadcast to brand social accounts.
Hubilo Studio Chats is a YouTube Playlist of video interviews conducted by Rachel at in-person events featuring events industry leaders. For each interview, Rachel brought a mobile studio kit (all fitted nicely into a carry-on) and set up the interview space with audio-visual tech to record high-end sessions for publication and repurposing throughout Hubilo’s marketing channels. The studio also created quite a draw for the booth! Rachel shot, recorded, edited, and published each video using Adobe Premiere, Riverside.fm, and Photoshop.
Rachel rebooted Hubilo’s podcast, relaunching it in 2022 as EventProfsCast. She writes the intro, outro, and ad break copy; records custom inserts; interviews guests to provide the original audio content.
When Hubilo’s teams are physically at an event, we send a social activation person to capture and publish the most important moments and booth activities in an effort to draw in-person crowds and digital eyeballs. Vertical video is a must as it can be shared in the popular Reels/Stories apps like Instagram, Facebook, and TikTok.
For Hubilo’s flagship event of 2021 Events Reimagined (prior to the hiring of a dedicated social media manager at Hubilo), Rachel created social-ready graphics promoting Gary Vaynerchuk using Adobe Express for feed posts and stories.
EvenRachel ghost-wrote a blog from the voice of Hubilo’s Director of Events, Jessica Connolly. The topic was a tell-all revealing new Enhanced Sessions in Hubilo’s event tech product.
Rachel has written multiple articles for Social Media Examiner, a trusted resource for businesses and social media pros across the industry.
Rachel authored articles for Adventure Park Insider, an outdoor adventure industry publication. Her articles focused on how adventure park owners and operators could use digital marketing more effectively for their businesses.
In spring 2021, Rachel wrote entirely new copy for MHC Automation’s new website (hosted in WordPress). Using SEO briefs provided by the marketing team, she drafted and finalized copy, then populated it into the sandbox site for go live date.
Hosting & Public Speaking
Influencer & Community Marketing
Hubilo’s YouTube Channel growth from January 1 to July 1, 2022 fostered by a regular cadence of videos published, a small boosting budget, and fandom by our influencers and employees to grow the channel.