Face your next video appearance with everything you need from the neck up.
What is Resting Broadcast Face™?
You’ve heard of RBF, or Resting Bitch Face, right? That’s the last thing we want or need for our on-camera appearances.
Instead, meet Resting Broadcast Face™: Rachel Moore’s philosophy and approach for how to appear on camera for maximum audience engagement and expertise impact.
Because your audience expects you to want to be there.
People look mad.
When someone feels tense or even less-than-locked-in about being on video, the result is often an odd phenomena: they look angry.
Brows are furrowed as they peer into the camera or, worse, at their monitor just off camera.
The corners of their mouth are straight across in a flatline or, worse, dragged down into a frown.
Their expression is stoic or, worse, frozen, making it appear they aren’t even hearing anyone else on the video.
The worst part of all of this is that it’s mostly unintentional. People are often so inherently uncomfortable with appearing on video, they don’t realize that their whole vibe is screaming, “I don’t want to be here and maybe I shouldn’t be.”
People sound “meh.”
Audio is the most important aspect of any media presence, even if video is included, because without it no one will stick around to at least hear your points or opinions.
Hosts and guests that sound bored or uncertain can turn off the most engaged listener or viewer.
No one expects you to sound like a professional announcer, but sounding “meh” is often unintentionally caused by feeling nervous or unprepared for the recording.
The last thing you want people to remember you for isn’t “well, they sure sounded like they’d rather be anywhere else.”
People feel some kind of way about being on shows.
Poll a room of 20 people to ask who is a big fan of being interviewed for a recorded show, and you’ll be lucky if one person raises their hand. Toss in the fact that it’s a livestream or live broadcast, and that one person may not raise their hand at all.
This is a natural response. There’s a ton of pressure on a person to agree to sit in front of a camera and microphone and have their personality put on the record with takes, opinions, and expertise.
There’s also a reason folks often prefer being on an audio-only show, because then their physical appearance is off the hook.
Alas, that isn’t the way content today is going. Video podcasts and shows are the trend, especially now that all podcast platforms (including Apple, as of 2026), support video files.
Whether you like it or not, if you’re a spokesperson for your brand or business, video is in your destiny. Which means… so is Resting Broadcast Face.
People look to Rachel Moore for Resting Broadcast Face™
Rachel has a saying: “If your face isn’t tired after being on video, you aren’t doing it right.”
That’s because your video presence, even when only your head and shoulders appear in frame, has to look and sound locked-in in every aspect.
You might see this image and think, “Rachel, no problem. This is just like interviewing for a job. Surely I can demonstrate RBF on camera.”
Surely you can. But this isn’t an interview. It’s a whole different ball game.
RBF on video… the whole time
Maintaining RBF into a recording camera for up to 30 minutes or more is no easy task. And there’s more to RBF than meets the eye.
Learn more about Resting Broadcast Face™ for your next video appearance.