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We’re All Melting for Library Marketing

the Just Trust Me marketing podcast. The words "Just Trust Me" are sliding down a bar and falling off onto hands raised up to catch them.

Show Notes

Ghosted by Tanya this week, Rachel and Elizabeth dream about what it’d be like to have pink Target baskets. Elizabeth schools Rachel on the Kendrick vs Drake beef and how a town library used it to participate in some Good Marketing™. And Elizabeth confesses all the ways in which she Got Got. Come back next week to keep the ladies company as Elizabeth heads to the British Isles for a wee spell.

Intro + Marketing That Melts Right Off Our Face

[00:00:00] Elizabeth Allen: So that might be why I’m in therapy.

[00:00:04] Rachel Moore: Hey, everybody needs therapy. Sometimes

[00:00:07] Elizabeth Allen: everybody in this house is in therapy. Honestly, our cat should be in therapy at this point.

[00:00:21] Rachel Moore: All right. Let me kick this sucker off. Let me sound like I’m awake and you can keep that in if we want to. Welcome to Just Trust Me, the marketing podcast that calls out the winning and wiley ways of today’s marketing. So many wilies. I think I said that last time. I’m your host, Rachel Moore, and as always, in the cahoots with my, uh, well, today, my one fellow marketer, we have two, but, uh, I have two co hosts typically, but today I’m joined by Elizabeth Allen.

[00:00:52] Elizabeth Allen: Hello. Yes, we have been ghosted by Tanya today. but you were almost ghosted by me because I totally forgot we were recording until about 10 minutes ago. So, you know.

[00:01:01] Rachel Moore: You know, and this is so ironic because I was on someone else’s podcast slash live stream today talking about “Oh, and it’s so important to be consistent with podcasts and you need to build that muscle. It’s like working out where you miss it. If you don’t do it.” I literally was late to this too. I was like, Oh, gotta. So y’all, it happens. It happens. But yeah, uh, Tanya is out living her best life. But, she might join us. She might not, but we’re going to, we’re going to maintain because I know, and Elizabeth just speaking really quick. I know we have you this week, what we won’t have you on the next episode and next couple of episodes, because you’ll be living your best life.

[00:01:36] Elizabeth Allen: I will be, yes. I I know I mentioned it briefly in our last, uh, episode, but I will be going to Ireland and then doing a Beatles pilgrimage in England, so I will be out the next two weeks. Um, I will miss you all, but not that much.

[00:01:50] Rachel Moore: Yeah. And we really can’t ask you to record with us because let’s see, by that time, it’ll be 5 30 PM Eastern and seven hours later, that’s midnight 30. So you’re not going to be recording the podcast from the overseas.

[00:02:04] Elizabeth Allen: It does not seem fun for anybody. And I’ve always been that person who, when I travel, like I do not bring my laptop baby.

[00:02:10] Rachel Moore: Good girl.

[00:02:10] Elizabeth Allen: Mmmm not happening. Yep.

[00:02:13] Rachel Moore: Excellent. No, well, we’ll definitely, we’ll want to hear all about everything you did. And, and I’m sure you’re going to see marketing while you’re over there, which will be interesting, but don’t think about that. You should totally be unplugged. So I’m not going to, I’m not going to pressure you with like, yeah, come back and do all

[00:02:26] Elizabeth Allen: But my marketer brain will always pay attention to those. So, know, I can’t promise anything.

[00:02:29] Rachel Moore: While you’re there, We’re not talking about this today, but while you’re there, keep an eye out for Super Mac. Cause that was something we potentially were going to talk about today, but we’re not. But apparently that’s the Big Mac that’s allowed to be called Super Mac over there now.

[00:02:42] And McDonald’s can’t do anything about it. But that’s not what we’re talking about today. Uh, we’re going to talk about some of these marketing-y things. And when I say we, uh, it, I think Elizabeth’s going to be doing a lot of the talking. Cause at least two out of these three things, she’s going to know more about and will fill me in.

[00:02:55] And then I will react appropriately and you all can be like, Ooh, and maybe you’ll react too. Uh, so we’ll, we’re going to talk about Target, Ulta, and Kylie Cosmetics from a marketing standpoint. I’m curious about that one. And as someone who wears makeup and likes to buy it often, um, yes, curious. We’re going to ask the question, Good Marketing? about don’t be a Drake.

[00:03:16] Um, Um, I’m coming in cold turkey on that one too. So, uh, probably one of the few who is, but, we’ll definitely get filled on that. And then of course, for the end, we’ll go over We Got Got, um, how at least one of the two of us fell for wiley marketing. You know, what, what did we, what did we fall for in this last week?

[00:03:34] So as we get going, let’s just jump right into, uh, and like I said, I’m going to turn this over to you, Elizabeth, Target and Ulta and Kylie Cosmetics. What is going on here?

[00:03:46] Elizabeth Allen: All right. So as most people know, a lot of Targets have an Ulta within the Target, right? It’s a limited collection, but it is like an Ulta sectioned off in Target. And I remember when it first came out, I was so excited because I’m a Target bitch and I’m an Ulta bitch, baby. Um, so I, like, I was super excited. But they have limited shelf space.

[00:04:11] They have limited, you know, floor plan, whatever. Um, so what they put in there is very important because they can’t have everything you would potentially have in an Ulta. So recently, Target teased this little, um, advertisement and what the image was, was a Target basket, like the traditional red Target basket that we all know and love.

[00:04:34] And it had like pink dripping down it, right? So everyone is like, What is this? Some people thought it was like a collaboration with Crumbl cookies was one one thing people are thinking about. Some people were just excited like are we just getting pink Target baskets because we’re thrilled about that right. And it was a beautiful pink. And then it came out that it was a collaboration with Target and Ulta and Kylie Cosmetics. Kylie Jenner’s brand. So all of the cosmetic girlies, all of the makeup girlies were like, no, this is not what we asked for. First of all, we have so much limited shelf space in the Ulta section at Target. We want the brands that we care about.

[00:05:18] Like that’s like Fenty, you know, Patrick Ta, there’s a lot of the brands that you don’t really see necessarily at Ulta. That’s what we want. And you’re taking up this room with fucking Kylie? Like, again, as a, you know, born and bred makeup girly, I fully agree with this. Kylie had her one hit with the stupid lip kits that actually dried the hell out of your lips.

[00:05:42] Nobody actually who knew makeup or liked makeup liked them. I think a lot of it was people who had bought into the Kardashian Jenner brand who were like, Oh, I have to have that. But they were garbage, right? So, Target got obliterated for this decision. Especially for how they announced it.

[00:06:02] So, I feel as somebody who’s in the target audience market in the makeup market. Um, it was a bad move. Because honestly, when you see that the number of people who saw this ad were hoping it was just pink baskets.

[00:06:20] Elizabeth Allen: That alone tells you, first of all, the Kylie branding isn’t as good as she thinks it is, right? So she thought that drip down, which, like, if you’ve seen the Kylie Lip Kits, you’ve seen that drip down. But nobody was associating it with Kylie. People, again, were associating it with, like, Crumbl, or somebody said Sprinkles, which is a cupcake brand.

[00:06:38] Nobody was associating it with Kylie Cosmetics. So her branding isn’t strong enough to be doing that kind of marketing, right? And, um, a lot of people are just mad. And I think it’s so funny. You know, this is like a schadenfreude type of thing. Like I love when brands think like, this is it.

[00:06:57] We’re killing it. That we’re going to, you know, we’re getting in this like big name brand and everybody’s going to go crazy. And the reaction is the exact opposite, which is what happened in this case. And, um, I just think that’s something really funny. And I wish some more marketers were more aware of the social quotient that some of these brands have.

[00:07:21] Right. So if you were a really good marketer, you would know, because I know, that Kylie Cosmetics is not beloved anymore. Anything associated with the Kardashian Jenner clan, yes, of course, you’ll get the big fans, right? But the majority of the population is so tired of these people. So making that one of the cornerstones and making a big announcement of this collaboration.

[00:07:50] Nobody’s going to care about it. And in fact, it’s going to hurt Target’s brand, it’s going to hurt Ulta’s brand and now ultimately, I mean, if Kylie’s brand can be hurt anymore, it’s going to hurt Kylie’s brand. It’s been interesting seeing the Kardashian brand in general, Kardashian slash Jenner brand in general, take the dive it’s taken where so few people are interested in them.

[00:08:16] And people are not buying them as they are. And, you know, the thing that sucks is, again, there are so many brands with Ulta that people would love to, like, if Rare Beauty, Selena Gomez’s brand was at Ulta, I’d be fucking psyched, right? It’s a great brand. Their liquid blushes are beautiful.

[00:08:38] Chef’s kiss. Have those available at Ulta so I can just kind of pick one up while I’m like running out of the store. That would be awesome. And instead you’re putting a brand into your store that literally very few people care about. But you watch it when they try to make it a thing and it does the opposite. Which is what I love seeing here.

[00:08:59] Rachel Moore: Well, and that just feels very, we didn’t read the room. I do recall this now. I remember seeing those images of, uh, of the drippiness and I immediately, I’m like, okay, donut ice cream cone. What’s going on here? Um, it just felt like melting, which, okay, I, I’m just going to point this out too again, people can do whatever they want.

[00:09:18] Last thing I want is my makeup melting off. So. What a dumb visual anyway. I’m just giving that again where I’m like, and like I said, I know exactly what products I like to get from the Ulta area of my Target, um, and, and I’ve gone to Sephora, but I don’t, I don’t browse.

[00:09:33] I go strictly on referral and recommendations from you and other people. I’m like, nope, I don’t want to go try to figure it out. I just want to go find what I need. Maybe if I’m in a makeup store, yes, I see that, but if it’s outside of that environment or outside of that square footage, I’m going to be like melting what, um, but yeah, it sounds like they did not read the room and just went, just try to capitalize.

[00:09:55] And maybe it was like they were trying to go for like, well, any publicity is good publicity, even if it’s seen negatively, and this is not like a winning product with the target market that it’s for. But yeah, it sounds like you’re probably representing a lot of people who have their, spend their purchasing power on cosmetics. And it was like, no, thank you very much.

[00:10:17] Elizabeth Allen: You know what, when you were talking about that, any publicity is good publicity thing, like, that’s something I feel like we could dedicate an entire episode to, several episodes to. Because I don’t necessarily agree, in marketing. I feel like most people in marketing know that that’s, like, not necessarily the greatest.

[00:10:35] And I will tell you, my Target only recently got an Ulta. My Target recently renovated . And so we got an Ulta and we got a Starbucks. We didn’t have those before, which was very exciting. But I fully agree with you, when I’m going to the Ulta at Target, I know precisely what’s there and I’m going for it, right?

[00:10:56] Like they have their collection of The Ordinary, which is where I get my lactic acid, which my skin fucking loves. So I can’t not have it on hand. It’s really convenient that I can now get it at Target. And then you have this separate section, which is like the regular Target section, which is like ColourPop, Milani, Makeup Revolution.

[00:11:15] Those are the things that I know are always there. And I’m thinking of them. I am not, I agree with you. I am not browsing really the Ulta section because I know it’s very regimented about who has purchased shelf space there. Um, when I go to Ulta, I will browse all day long. You know, I go out of my way to a very particular Ulta, probably about 15 minutes away from me, than I suppose, the one that’s about 10 minutes away from me, because it’s a better Ulta. I will spend time doing that.

[00:11:41] I’m not doing that at Target, because I’m also buying, like, fucking garbage bags, and, you know, tissues or whatever. When you’re going to Target, you’re having a very different shopping experience. And for a brand that’s not necessarily beloved, it was at one point.

[00:11:58] I’m going to totally give that to Kylie. Like at one point, those stupid lip kits were very beloved. Um. Looking back on it, I think a lot of people were trying to convince themselves of something about the quality of those lip kits. And I totally agree with you that the branding is so bad. Like you’re talking about a liquid lip.

[00:12:15] The whole point is that it’s supposed to stay on my fucking face for the entire goddamn day. And instead you’re telling me like, watch your makeup melt off your face, which we’ve all had that experience, right?

[00:12:25] Rachel Moore: All of us have.

[00:12:26] Elizabeth Allen: On a hot summer So to, to, to use that as I didn’t never even thought of that. This is why you’re the marketing genius.

[00:12:32] Because I never even thought of that. That’s horrible branding, like why would you? Anyway, so honestly, that might be why I never even used the brand because subconsciously I was like, I don’t want my makeup to melt off my face.

[00:12:45] Rachel Moore: I know. It’s just like, maybe they’re like, it’s tasty. Go for the nummies instead of like, Oh, I want it to like lip stay,

[00:12:51] Elizabeth Allen: Like we want it to stay on our face like a fucking tattoo. Okay. Yeah, exactly. Um, so yeah, it’s really interesting. Kylie Cosmetics, I’ve never got the feeling over the last several years that, like, they’re even doing well at Ulta. So, why this brand? Why making this giant announcement?

[00:13:11] They did not do this giant announcement for any other brand, really, that I’ve ever seen. At least when the Ulta in Target added a new brand. Um, but, like, Kylie Cosmetics is also just a bad choice. Again, Rare Beauty would have been. Rhode, people love Rhode, which is the um, uh, Baldwin, whatever, the girl who married the Baldwin,

[00:13:34] Rachel Moore: Oh God, I’m not going to be able to help you

[00:13:36] Elizabeth Allen: Yeah, anyway, um, or not the girl who married the Baldwin, the Baldwin who married the Justin Bieber, who married Justin Bieber.

[00:13:43] I feel like I’m an oldz right now. Okay, I’m sorry.

[00:13:48] Rachel Moore: Some of our listeners are going Yelling at the ahhhh!

[00:13:50] Elizabeth Allen: Exactly, exactly. And I’m sorry, Baldwin will always be Alec Baldwin, so I don’t know who all these other people are you’re talking to me about. But anyway, um, yeah, so. It’s not a great choice for Target. It wasn’t a good choice for Ulta. And then Kylie Cosmetics got all of the backlash of people being like, Kylie Cosmetics fucking sucks, nobody wants this shit.

[00:14:11] And so now they have that in all of their social media, like all the comments. It was just a bad choice all around. Um, that’s what I have to say about that. Like, no, that’s not what we wanted. Like you said, read the room.

[00:14:26] Rachel Moore: Yeah.

[00:14:26] Elizabeth Allen: The Kardashian Jenner family is not beloved as they once were. We’re kind of seeing, you know, the man behind the curtain type of thing. Most people aren’t excited to buy those brands. Also, like, they were never really that good.

[00:14:41] Rachel Moore: Two things you’re not winning.

[00:14:43] Elizabeth Allen: Exactly. So of all companies, this is the one that you make a big fucking deal about. And the number of people, again, the number of people I saw in the comments were like, I would have just been excited about pink baskets. That alone is like, wow, you could have just done that.

[00:14:59] Rachel Moore: I know. Right. Just give me a little, a little bit of flair while I’m shopping.

[00:15:02] Elizabeth Allen: a pink basket would have been fun for like a month or something. Like, you know? No. Mm

[00:15:08] Rachel Moore: It’s a, yeah. Big miss on their part. I do hail the glory of having, you know, again, Target is genius. I mean, it really is like that. I’m going to buy a toothbrush and you come out $200 later. I mean,

[00:15:21] Elizabeth Allen: Every fucking time.

[00:15:23] Rachel Moore: My husband doesn’t listen to this podcast, but when I go to Target to get a non makeup thing, I absolutely go get a makeup thing and then check out and I’m like, yeah, I got what we needed and I don’t get queried about it and then I have more makeup. And so, uh, I love that because instead, you know, he saw a Target charge. Yeah, that’s norm where unless I went to like a Sephora separately or an Ulta store, it’d be like, really, do you need more

[00:15:51] I see

[00:15:51] Elizabeth Allen: this Ulta charge. Yeah. What did you have to do there? And it was like, I was, I was buying, you know, seltzer or whatever at Target. My favorite thing about that though, is when you go there for one stupid thing like paper towels and then you walk out with $180 worth of things and you didn’t buy the paper towels. That’s what I do.

[00:16:11] Rachel Moore: Yes! You walk in, you glaze over, and you’re just like, oh, Disneyland, I am, I’m in the Willy Wonka experience, and, well, it’s not that, it’s way better. They should have just used that for the Willy Wonka experience, but like, come in. Candy aisle, right there. Makeup aisle right there.

[00:16:24] Makeup that smells like chocolate, which is my favorite thing about Too Faced. But, um, anywho, but that was excellent. Thank you. as always we post, obviously this podcast goes out, but this episode will have a landing page with a comment section on our website, butwaittheresmoore.

[00:16:39] So please go visit that because I’m sure many of you would like to opine on this as well, as well as tell us your favorite makeup. We definitely want to hear that. Um, so we’re going to, we’re going to take a break real quick and we’ll be right back.

[00:16:49] ​

[00:16:49] Ad Break 1

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[00:17:13] That’s www dot, but wait, there’s more M O R e.com.

[00:17:19] “Don’t Be a Drake”

[00:17:19] Rachel Moore: And we’re back. Now we’re going to tackle a new segment this season and probably into perpetuity, cause it’s a great question. Good Marketing? You know, again, uptalk. So you indicate that there was a question there. And if you’re someone who uptalks all the time, please stop. Uh, but I know, sorry, people are uptight. Are you telling me to stop uptalking? Does it sound like I’m asking a question all the time?

[00:17:40] Little pet peeve of mine. Anywho, Good Marketing? And again, Elizabeth, you are going to school me on this. I’ve intended many times to educate myself or at least find a scholarly person who knows about this whole thing. I just know Kendrick and Drake and I know, Oops. And that’s all I got. But, uh, the question is Good Marketing? Don’t be a Drake. So what are we talking about in relation to this pretty recent, very trending, on everyone’s lips kind of thing? Fill us in and what is it? We’ll talk about if it’s a good marketing or not.

[00:18:17] Elizabeth Allen: Alright, so I will fully admit that I have spent the last, like, month trying to also get to the core of what happened between Kendrick Lamar and Drake. And it’s not easy, right? And honestly, from what I’ve been able to gather, a lot of it was very surface level and silly, and then it just kind of avalanched from there.

[00:18:36] So basically, you know, Drake and Kendrick Lamar have been going at it back and forth with a rap battle. Um, and they clearly don’t like each other, which is fine. The issue is that Kendrick Lamar came way correct compared to Drake. Kendrick Lamar had fucking receipts. Okay? So, you listen to Kendrick Lamar’s songs about Drake, and a lot of them are accusing him of really hardcore things.

[00:19:05] And some people are like, maybe that’s not true. My argument is you would not open yourself up to a lawsuit if you didn’t have the receipts and know exactly what was going on. Also, you wouldn’t just do this for a rap battle for like fun and shits and giggles if there wasn’t something underlying the reality of, of what he was accusing Drake of, which is basically like, kind of like pedophilia and grooming.

[00:19:31] Right. So it started. Yeah, it started off like pretty innocent going back and forth and then basically Kendrick Lamar came back and was basically like you’re a fucking pedophile. You’re a fucking groomer. I know it. I have the receipts So crazy, right and the the funny part is Kendrick Lamar is by far the better lyrical artist and poet and rapper than Drake is. Drake also is kind of in general seen as kind of like a clown in this space. You know, he, he doesn’t have a great reputation. He’s kind of been a clown this entire time. He has a kid that he kind of denies, but then like this kid exists. It’s a whole weird thing. So the Rutherford County library system recently came out with a campaign that said, don’t be a Drake, get a library card. And they had the picture of Drake and they had the picture of Kendrick Lamar. And the bullet points are improve your creative writing skills, expand vocabulary, free access to recording studios, and explore Hoopla for new music. And basically the whole point was Kendrick Lamar is clearly the better lyricist, rapper, writer, poet than Drake is. Drake embarrassed himself in this rap battle. If you have this library card, then you can have the vocabulary and the just literary knowledge to beat somebody in a rap battle. And we’ve talked about this before. We talked about it last week, but the whole Canva cringe, uh, Hamilton rap thing, the Canva Create thing.

[00:21:07] Is this a try hard moment, you know? Is this like a library trying so desperately to sound topical and relevant that they’re pushing this in? I will say, for me, it depends on the company itself and the type of company. For a library, I think this is fucking genius because it’s not a brand itself.

[00:21:33] Elizabeth Allen: Um, I mean, a library can be a brand, but like, it’s not really a brand. You don’t see a board of directors sitting there and being like, let’s try to get the kids interested in this. Like a library is just genuinely, it’s a handful. And I, like, I know the people who run library social media accounts. They’re just trying to get people’s attention and they usually are the people who are actually paying attention to a lot of this stuff.

[00:21:57] So, for me, this is a good comparison to what we were talking about last week with the Canva Create rap thing, as opposed to this. I think this is more organic and fun. And there’s a little bit of play with this. Obviously it’s not a giant brand that’s like, I’m going to put all my money to trying to get the kids to like me. It’s probably one social media manager who probably makes less than a librarian

[00:22:26] Rachel Moore: Or a volunteer.

[00:22:27] Elizabeth Allen: $50,000 a year and they need a master’s FYI. You need a master’s and you make like $50,000 a year. So this is probably one social media manager who is like, eh, this is something I’m interested in.

[00:22:38] And maybe some people currently will be interested in this. I will say they did it right where they did it right as it was happening. Because we see this a lot where brands are doing this shit, but like four weeks too late.

[00:22:49] Rachel Moore: They come back and forth too, and, yeah, ricocheting off each other, and making everybody roll their eyes.

[00:22:57] Elizabeth Allen: Exactly. So Rachel, I want to know, what do you think. Is there a difference , when a brand quote unquote, like a library does this as opposed to when a more corporate brand does this kind of thing?

[00:23:08] Rachel Moore: I do think, like you said, uh, consider the source. I, I absolutely do. And, and this drives a little bit back to what you said, any publicity is good publicity. Because I think Tanya, I think it was her that shared this in our Slack channel and someone had retweeted it with a cringey emoji.

[00:23:24] Like, however, that’s fine. You don’t like it. That’s fine. Maybe you are cringing at it. That library, damn it, needs all the attention it can get to let people know there even is a library. And particularly, and I know you and I both are on board with this, in this day and age, these dark days that we live in where frickin librarians are being criminalized and persecuted just for offering the knowledge of books for free at their establishment as a city service, as a community service. Um, everyone there can just shut the fuck up and I’ll say that right now. But so I love it. Frankly, I do love it. I think, I mean, you’re really, And all the noise out there and there was all the noise about Drake and Kendrick.

[00:24:08] I mean, like I said, I, I’m not schooled up on what exactly went down with them, but you just gave me the primer for it. But everyone was talking about it there. And we’ve seen, this goes to something else that brands tend to do wrong, where they try to go hijack. Or they try to let, let us insert ourselves into this discussion.

[00:24:27] And it’s completely not relatable or related. And it’s like, wow, wow, big miss. Embarrassing. And even if some people feel proxy embarrassment for this library, like, Oh my God, I can’t believe you entered the fray of this. Power to you. I, I agree. I think power to you. You’ve got eyeballs. And even just by a ripple effect of people saying, Oh no, this ain’t it, you’re still getting attention for your library. And any attention we can get to an institution and the people who work there who help us be smarter, more educated and read better. And maybe, maybe just maybe, uh, lyricize a little bit better. Good. Great. So I, I’m going to call this, this is I’m firmly in the camp of good marketing here, even if some people think it’s bad marketing.

[00:25:08] Nah, it was good marketing. Cause now we’re talking, you, you just said the name of a library. I wouldn’t, that would never cross my lips.

[00:25:15] Elizabeth Allen: Exactly. And I think they got to the heart and the crux of the conversation that was happening surrounding the difference between Drake’s responses and the difference between Kendrick Lamar’s responses. And that came down to ability to use the language?

[00:25:30] That was such an important part of this argument. And for this library to really understand that, like, at the heart that was the difference between how Kendrick Lamar was really coming out on top, I mean, besides the fact that, like, he was calling Drake a friggin pedophile.

[00:25:47] Um, you know, he was coming out on top because his lyrics were so much smarter. His vocabulary was so much more interesting. The way he was expressing things was so much more interesting, and how can you do that? You can do that by reading, by getting a better understanding of the English language, by expanding your vocabulary. I thought that was really, that was really interesting and smart, it wasn’t just like, Hey, I mean, we’re, we’re saying Drake’s a pedophile or a groomer, and Kendrick Lamar isn’t.

[00:26:20] So clearly Kendrick Lamar wins. It was about actually the words that were going into these responses that they were sending back and forth and how Kendrick Lamar’s were so much more interesting to the point where they’re like, this man won a friggin, what did he won a Pulitzer? I think he won a Pulitzer.

[00:26:39] Rachel Moore: Whoa.

[00:26:40] Elizabeth Allen: Yeah, he is very talented and very knowledgeable about the English language and how to use it in really interesting ways. And so a library of all places is the place that I think would be like, great to be like, you want to have this command of the English language. Kendrick Lamar is the person who’s doing it, and if you want that, maybe seek your local library and read more. And I think that was really interesting. So, I do not agree that it was cringey, and I mean, maybe, I understand, kids will probably look at it and be like, it’s a rap battle, and I don’t know why the library had to throw themselves into the fray, but I thought it was really smart.

[00:27:24] Rachel Moore: Agreed. Yeah. I completely agree. I think, Just Trust Me- we all agree. This was good marketing. Because that library is going to see nothing but good results from that. Um, and so, so big time. And of course, again, we love libraries. We love books. We love books here. We love all the books.

[00:27:41] Elizabeth Allen: We are library people. Absolutely.

[00:27:44] Rachel Moore: My daughter, I’m really proud of her. She’s 15. She is so ready to enter the workforce, which I’m like, Oh, girlfriend, slow down. Take naps, you know? Um, but, uh, she’s not old enough. You know, nobody’s going to hire her at 16, but she is volunteering at our city library. And she was just telling me last week, she goes, I didn’t know they did all these other activities and things there.

[00:28:03] And some of them are super cool. And I was like, see, see, let’s protect our libraries. And by all means, give them good traffic when they put out cool things on marketing that at least raise awareness that they’re there for the public to consume. And on that, I will step off my soapbox, uh, but

[00:28:20] Elizabeth Allen: No, I, I fully agree. And I have to step now on my soapbox. Not only the fact that a lot of times it’s a place for homeless people to come and seek refuge every day to either get air conditioning or heat or just out of the elements. A lot of times they’re doing this.

[00:28:36] Um, you know, the fact that a lot of these libraries now offer products for people to use. Like if you need a weed eater or something for your garden, they might have it. If you need a sump pump because your basement flooded, they might have it. I will forever be impressed.

[00:28:54] This is where I will tell you. I really wanted to become a librarian. I would say a handful of years ago that was my goal. I was going to be a librarian. And I started to look into schools where I could get my master’s degree in library sciences. Sadly, life makes it so that I can’t afford to be a librarian. Which is very sad . It’s like teachers, they should be making so much more than they’re actually ever making. And my household just couldn’t survive on a librarian salary, not only a librarian salary, but, like, me needing to pay for a master’s to get to that salary, which was already lower than I was making. So I will forever. I love librarians. When you, when you see your local librarian it is, a thing of love that they are doing. Because they’re not making enough and they’re dealing with a lot You know the community demands a lot out of them and they do provide a lot of services.

[00:29:51] So Yeah, we are we are pro library on this podcast.

[00:29:56] Rachel Moore: Pro library.

[00:29:58] Elizabeth Allen: And if a library wants to pay me, you know $100,000 to be a librarian, I would be there in a second. But sadly again like teachers , we’re just not paying these people enough for the services they’re providing.

[00:30:11] Rachel Moore: Agreed. Yep. Well, pro library and pro library entering the Kendrick and Drake fray as far as marketing. So excellent. We’re calling that Good Marketing. And, with that, we have one more segment with We Got Got, we’ll be right back after the break.

[00:30:28] Ad Break 2

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[00:30:57] We Got Got

[00:30:57] Rachel Moore: All right. We’re back. And our final segment of the podcast is We Got Got.

[00:31:02] Um, and Elizabeth, I’m going to pause here cause I don’t think I got got this last week. I don’t know that I purchased anything out of the norm.

[00:31:10] Elizabeth Allen: I got got, but like, potentially.

[00:31:14] Rachel Moore: Oh.

[00:31:14] Elizabeth Allen: I just haven’t purchased it yet, but I will

[00:31:16] Rachel Moore: purchase it.

[00:31:17] Is this your Facebook post? Cause I saw that. So I know what you’re going to get got about.

[00:31:20] Was

[00:31:20] Elizabeth Allen: it on Quarantine Cuties,

[00:31:22] Rachel Moore: It was on Quarantine Cuties. Yes. All right. Tell us you’re about to get got. And I think that that perfectly qualifies. If you know there is going to be a specific amount of money that you will be plunking down your card for, for a product, we can cover it. In you’re about to get got. So, uh, what are you, what’s getting you?

[00:31:40] Elizabeth Allen: Okay, I got got by e.l.f. Which I love e.l.f. It’s so funny when I think about e.l.f back in the day. Remember when they sold their products for like one dollar? Do you remember that? Yes! Yes, exactly. But they have become such an incredible brand. And I am obsessed with their CC camo cream or camo CC cream. I forget what it’s called. And they have like a regular version and then they have a hydrating version.

[00:32:08] And I’ve gotten got by that several times. I have purchased the regular CC cream. Um, 20 times, I think probably. I love it so much. It’s so good. It’s $8. It matches my skin beautifully. It’s so great. So then when they came out with the hydrating version, like I’m a glowy girl. I’m not a matte girl. So like, I mean, as you can see, as we’re looking at like the camera, like my, my skin is like, we got a lot of glowy points.

[00:32:36] Rachel Moore: I do. You’ve got nice little, little, little glow there.

[00:32:39] Elizabeth Allen: I got a little glow. So, you know, I bought that immediately. And recently they came out with a foundation, so it’s not a CC cream. It’s a foundation and it’s called Soft Glam.

[00:32:50] And it’s supposed to be like a buildable medium coverage. And of course, immediately as I’m seeing the ads for it, I’m going into the comments to see who’s talking about it. And it’s It’s a lot of women, I would say our age, who are like, it doesn’t settle in fine lines. It’s got a satin finish to it, which I also really like, I know sometimes like I go super dewy, but also , I probably should go more satin because of my age and like just how my face is, you know?

[00:33:17] So I am so fricking excited about this product and I’ve seen so many people talk about it. Actually, I was planning on this weekend, I’m going to buy it at Ulta or whatever. And then my sister told me they’re only selling it on the e.l.f. website. I found it on like the Amazon, but like through e.l.f. selling it on Amazon.

[00:33:37] So I’ll probably just do that because then I save the shipping or whatever. I’m just mad because I want it now. I want it in my hands now and I will use it. And the thing is I am definitely, and makeup lovers will understand this where you’re like, kind of like I’m in the market for a new foundation.

[00:33:53] Right. So I love the e.l.f. CC cream, but I feel like I’m in the market to try something new, so I am totally down with this. I am so excited. And I like that a lot of the people I see in the comments are talking about being like, women in their 40s or 50s who have fine lines, which like, my face was not meant to be perfect, guys.

[00:34:14] It was gonna do this. Um, so I love the fact that so many of the people are talking about it are my age, and that it’s a satin finish. I don’t like a matte finish. So I definitely want a satin finish or a dewy finish. I am fully in. And it is $8. And this is why e. l. f. fucking kills it. e. l. f. complexion products are so incredible. You can buy the Dior or NARS or whatever, it’s $30. You know what, I’m totally the type of person where if a foundation is worth it, I will spend $30, $40. I have no problem doing that. If it’s going to make my, my skin look flawless, I’m happy to do it. But if I can do that for $8?

[00:34:59] Rachel Moore: Mm.

[00:34:59] Elizabeth Allen: So anyway, so e. l. f. got me, and course it started as a thread from Trend Mood, who any of my makeup girlies will know Trend Mood very well. She posts on Instagram and she posts all of the new upcoming things. And I was immediately intrigued because I love their CC Camo Cream so much.

[00:35:19] So I’ll, I’ll report back, but I have a feeling I’m going to love it. I’m already like I will give you my money right now. I’m mad that I don’t have it in my hands right now. Pretty much.

[00:35:30] Rachel Moore: That’s the best kind of product though. That’s the good marketing where you’re like, I, and, and that’s really cosmetics is so like that. It’s not the only thing, obviously. I feel that too. I’m into false eyelashes in this stage of my life. Magnetic ones and stuff. And like Glamnetic. I ordered something from Glamnetic and , they said it delivered, but it hadn’t.

[00:35:48] And my stupid neighbor, I guess they had it, I don’t know if they were out of town or whatever, they’re dumb. We don’t like them. They want this to be an HOA we live in and it’s not. They need to move. But, uh, so yeah, they’re that kind of neighbor. But, I let them know and they’re like, give it a couple more days.

[00:36:02] Okay. We’ll send you a replacement. And then that afternoon the neighbor walked it over and I was like, Oh, so I got two sets of Glamnetic, which was nice. And they were super nice about it. But, yeah I couldn’t wait. Cause you know, especially makeup, it’s all, I would imagine, I would imagine I should ask my daughter.

[00:36:17] She’s an artist, but, um, it’s like when you’re waiting for a new set of paints or a canvas that you’re like, I want to try something and you can’t wait to have it in your hands. You can actually put it to work. And so I know I won’t be able to see this on you for the next couple of weeks, cause you’re going to be traveling hopefully with your new cut, your new foundation. But, you definitely do need to report back. Cause everything you’re describing is like, I might need to try this to, uh, turning 50 in December. So yes,

[00:36:45] Elizabeth Allen: I know you look so good for 50. I fucking hate you anyway. Um, but yeah, and okay. And then I actually, as we were talking, I had two more Shapermint? Have you seen any of those ads?

[00:36:57] Rachel Moore: Nay.

[00:36:57] Elizabeth Allen: They might be very TikTok specific, but holy shit. So I got got by Shaper Mint and I’ve gotten got by Shapermint for probably a month now. So I bought two body suits from them and they are incredible. Like I’m wearing one right now and it like just cinches you in enough where you feel like, and I like pressure. Like that’s always my thing. I like feeling that and I feel like everything fits just a little better.

[00:37:19] Nothing crazy. It’s not like getting into Spanx or something where you’re fighting it. Right. So I got two body suits from them. Also, I bought two bras from them that I did not like and I returned, but they have a 60 day return policy where they’re like for any reason. And I swear to God, I wore that one bra for like, 10 days.

[00:37:38] Like I wore it for a good amount of time. They’re like, yep, we’re good. We’ll take it back. My issue with their bra was it like, so the cups came down and there was like a little bit of a liner that came down to try to smooth. Right. But because of that, it would roll up under your arm.

[00:37:54] So I always felt like I had like a weird, like Like pinchy, like you could see the sides of it. I didn’t like that. So I returned that and I have since found a bra I really like. And so I bought those. But also one of the purchases I made came with a pair of underwear that are like shaping underwear, but like they’re super comfortable and they’re high waisted

[00:38:14] Rachel Moore: Oh, I love those.

[00:38:15] Elizabeth Allen: It was free. I loved it. So I am a Shapermint girly. I’ll get that. And again, I think that was absolutely a TikTok exclusive. And then Halara. Have you seen Halara?

[00:38:26] Rachel Moore: Nope. You’re my educator in this particular situation.

[00:38:28] Elizabeth Allen: See, this is again, a TikTok thing. Halara is huge on TikTok. And I, I will admit, I have not purchased anything from Halara yet, but I got got. I know it’s just going to happen. It’s a matter of time. They have some jumpsuits. They have some like really cute, they have a bunch of things.

[00:38:42] So they have long flowy skirts. They have short little tennis kind of skirts. They have jumpsuits. And I was telling Tanya , there was one. jumpsuit that I was like super interested in. So it, it’s only a matter of time. I will be giving them my money at some point. So you know what? I got got all over the place for somebody who is unemployed and probably shouldn’t be gotten got as much as I am.

[00:39:04] Rachel Moore: But look, I mean, you only live once and not to be like YOLO.

[00:39:08] Elizabeth Allen: And also I’m like doing the thing where I’m like, I’m going on vacation. I need to be comfortable and cute. You know.

[00:39:13] Rachel Moore: You do need to be comfortable and cute and, and particularly, you know, travel light and you want to go and enjoy that and stuff. But that’s the nice thing about too, this is all like the referral marketing part of it. Um, and again, by the way, we do have advertising space open on this podcast.

[00:39:28] I’m just letting you all know that. But, there’s a serious factor to that. We are referring each other to stuff. We’re bringing things up. Such a powerful way of marketing is referral marketing or, you know, recommendation marketing. And I’m way more likely to trust what you say.

[00:39:42] You’ve tried this, this works for you. Um, and, or, and could work for me hence I’m more inclined to try it. But, also, go feel good about yourself and a lot of these things do bring us joy and happiness. So I say, treat yoself.

[00:39:55] Elizabeth Allen: Treat yoself. Yeah, exactly. So, you know, I’ve had a few in the last week, but like, they’ve all, with the exception of Halara, which I have not yet purchased, and the e.l.f., which I have not yet purchased, but I’m feeling confident about the elf. I know I’m gonna like that.

[00:40:07] I just know it. And, honestly, Halara, I think I’m gonna like it. So, I will come back. And tell you whether or not it was a bust or not. But, the marketer in us, I feel like we know when something is a good product. You just can feel it in your bones, whether or not you’re gonna like it.

[00:40:22] Rachel Moore: Mm hmm.

[00:40:22] Elizabeth Allen: So I feel confident that these are for me.

[00:40:26] Rachel Moore: I feel confident in your confidence. So I think, I think it’ll be awesome. And of course, yes, we can’t wait to hear more. But, um, as far as hearing more, we have reached the end of our recording time. And that that’s a wrap on another episode of the Just Trust Me marketing podcast. But before we head out for the week and before you head out literally to Ireland, the great country of Ireland, uh, Elizabeth, where can people find and follow you? Just online. We don’t want anyone following you to Ireland, but, uh, where can people find and follow you?

[00:40:55] Elizabeth Allen: I mean, you can, I’ll probably be drinking some Bulmers, you know, it’ll be fun. So you can follow me at LinkedIn at ElizabethAllen1001, um, I’m on my 14th account on TikTok and you know what? I’m just not giving it out anymore because I’m wondering if it’s going to start to be an issue

[00:41:11] Rachel Moore: You know, you’re calling people out who are, who are anti library. I think, I think you should keep doing that.

[00:41:15] Elizabeth Allen: Yeah, I think the last time I mentioned my TikTok account, I was on number 13 and now I’m on number 14 and I feel like that’s just going to continue into perpetuity.

[00:41:25] Rachel Moore: Love it. And obviously we’ll be joined next week with Tanya Ballard Brown, and she’ll be on, gracing me with her presence while you’re overseas. You can find and follow me at rachelhasthemic, M I C anywhere and everywhere. Please do also follow us. Follow the podcast on Instagram, TikTok, and Threads at Just Trust Me podcast.

[00:41:46] And it’s anywhere you listen to your favorite podcasts. If you liked this podcast, subscribe so you don’t miss an episode because we do drop them every week. If you really liked us and it, leave us a review because that’s always good marketing. Always. And we’ll catch you on the next episode of Just Trust Me.

[00:42:02] Bye everybody.