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Meltwatering Over Ryan Reynolds and Marketing Lessons

the Just Trust Me marketing podcast. The words "Just Trust Me" are sliding down a bar and falling off onto hands raised up to catch them.

Show Notes

Join host Rachel Moore in this lively episode as she shares her insights and takeaways from the recent Meltwater Summit held in New York City. From Ryan Reynolds’ marketing gems to practical advice on reaching Gen Z, this episode is packed with actionable wisdom and a few funny anecdotes from Rachel’s own New York escapades.

Show Links

0:00 Opening Apology and Intro

00:47 Meltwater Summit Download

04:10 Joy as the North Star

06:29 Conflict Resolution

09:22 FASTvertising

15:27 Power of Stories – Size Matters Not

19:25 Marketing to GenZ

23:48 Production Quality

25:46 Reddit communities

28:00 Keynotes at marketing conferences

32:01 I Got Got

JTM S2 E004

[00:00:00] Y’all I’m so sorry. I have a scheduling conflict. I need to go. Perform an exorcism.

[00:00:04] ​

[00:00:15] Welcome to Just Trust Me, the marketing podcast that calls out the winning and wily ways of today’s marketing. I’m your host, Rachel Moore. And this is a special episode of the podcast. No, not because I’m flying solo and you get to hear only my dulcet tones this week. But because today you’re getting a download from Meltwater Summit, which was just held this week in New York city where I was and which tackles so many great tactics and insights for today’s marketers that I have to share them with you. A quick note about Meltwater. If you’re not familiar and I work in B2B SaaS, that has been my kind of primary focus for most of my marketing career. But Meltwater is a B2B SaaS tool that does media monitoring. They pretty much allow you to do all the PR media social sentiment, social publishing, even. But you really do as a brand to get to eyeball out there, get a read on the world.

[00:01:12] You’re in. And use that to help you strategize and also moderate and mitigate crisis comms and things like that. So if you’re a communications professional, you certainly would want to check out Meltwater or probably use it or some version of it. If you’re in marketing still very applicable because they obviously tackle many things that help inform marketing strategy and tactics.

[00:01:37] It really is all about listening and data and reacting and also being proactive. Also, I will say I give that conference strong nine out of 10. This was one of the first conferences in a hot minute where I was able to go and absorb and not like have to run things in the event or work things.

[00:01:58] Or, and I really did give myself the space to attend and absorb what the conference was, bringing me rather than doing what we all do, or like, let me multitask on work and on my laptop while I sit in my seat and I keynotes talking so. And also if you’re out there and you’re sending people to conferences, whether virtually or in person, please give them the room to do that.

[00:02:19] Give them that space. Let them block their calendar, let them leave work for when they come back to it because otherwise what the heck? You’re why are you investing in them going somewhere like that? If you’re just going to distract them the entire time. Okay. Soap box done today.

[00:02:32] We’re talking about some marketing thingies from the Meltwater Summit. First, I want to give you some big takeaways I had from the keynote by Ryan Reynolds. We’re also going to talk about marketing to gen Z and as a gen X-er I found this a very good session. So I’ll share some of that.

[00:02:48] I know many of you listening may not be gen X. You may be in gen Z. Maybe you’re a millennial. Maybe you’re already in gen alpha and you’re listening to this, which would be really cool. Tell me that you’re doing that. We’ll talk about some other, just some just general things about marketing, like production, quality of things, using communities for marketing.

[00:03:06] And then I have a final message that message to other people who are planning marketing conferences.

[00:03:10] Okay. But let’s get started. So, first of all, yes, a big reason I went to this conference was Ryan Reynolds. I also went because I happened to know the person who put this conference on her name is Jessica Connolly.

[00:03:20] She works for Meltwater. I’ve worked with her in the past. She’s an event planner extraordinary. And a good friend of mine, someone who is an awesome travel buddy, she lives local to me. So we get to see each other on occasion, but this was a big get for them getting Ryan Reynolds.

[00:03:36] I personally, I went into this conference knowing just based on output that Ryan Reynolds is a marketing savant. I knew that he was going to have not just from a star factor. He was going to have a lot to offer as far as, Hey, what are some actual things that I can learn from how you, Ryan Reynolds, have done marketing. So some big takeaways, for those of you wondering, yes he, who you see on Twitter, who you see in movies, who you see in interviews, same person that you see in person on the stage. At a conference like this so that the authenticity was certainly there.

[00:04:10] Joy as the North Star

[00:04:10] One thing that he called out that really stood out to me.

[00:04:13] And a lot of us may think, well, how do I tap in the vein of the success that he has as a marketer. Especially when most of us are not celebrities. Not that star power factor that he has. He said that his agency Maximum Effort. They make as they’re the north star for all of their marketing campaigns, joy. They are out to inspire joy, to cause delight, to just make the person on the other side of that marketing message content campaign, what have you, feel joy. What a great north star to have, because if you know, that is the thing you’re driving for in everything you are writing. You’re creating. How your the channels you’re using. How you’re targeting your audience and everything like that, the timing of your campaign knowing that is the guiding force. How many of us out there can say that we have a singular guiding force like that.

[00:05:14] Most of us don’t, we’re just like, well, I know I need to hit this amount of revenue. And these are the kind of customers we hit. Yes. But what is, what are you trying to make them feel? And everyone wants to feel joyful. I mean, who doesn’t like to feel delight that, you know, intake of breath or anyone who’s a Deadpool fan or even around Reynolds fan or a Marvel fan or whatever, or X-Men fan. The delight I felt when. Hugh Jackman walked behind him on his couch in that spot.

[00:05:41] And Ryan says, Hey you want to play Wolverine again? Sure. And I just felt immediate joy. Again, that, you know, he’s marketing a movie that he’s doing. Please take my money. I’m going to go see it at least twice. But that kind of, that level of joy. So, I loved that aspect. It was a great lesson that we all just need that guiding force.

[00:06:04] Yes. You have all these goals to accomplish with your marketing campaigns and you know, it does not all marketing campaigns or sexy or anything like that, but my goodness, he even made a call out to B2B marketers. I felt so seen. And I wasn’t alone. I was sitting amongst a lot of B2B marketers where he’s like, a lot of the things they’re trying to market, aren’t sexy, but he’s like, you still have to do it.

[00:06:22] So how does the person you’re trying to sell to? How can you make them feel joy? So really great. A message there.

[00:06:29] Conflict Resolution

[00:06:29] Here’s another one. And this ties more into how we work together. And Ryan mentioned that in his twenties, he took a course on conflict resolution. And that has been something he’s used for the duration of his career.

[00:06:44] And he says he uses it in work. He uses it with his family. He uses it with literally any project or person he knows he has to gain time with and, you know, try to convince or influence to help make something happen. What a great message. And really is that not the crux of, you know, being a human working in a profession where we are tasked with being human to the humans we’re marketing to. And with making a brand to seem human but conflict resolution and y’all as someone with an origin story in social media. Where it’s community management you are having to contend with unhappiness with anger with anxiety.

[00:07:25] Think about COVID. I mean, It all comes down to, okay. We are in a conflict, small, big, or whatever size it is. How do we get to the other side of it? And it’s not about winning. It’s not about being right. It’s not about proving. I’m right. You’re wrong. It’s not about proving. I win.

[00:07:41] You lose. It is about. I need, I want to interact with you tomorrow and the day after that. And the day after that and for the days and the months and years to come. There needs to be a pathway forward. Now. Are you always going to be able to achieve that path forward with every single person? No, but make the attempt.

[00:08:01] And it’s just important for all of us to realize too, particularly. For many of us working remotely working with different kinds of teams. Knowing you’re working with other people that you’re trying to get things done. They have their own side to that. They’re trying to get things done. And or feel certain ways and feel successful.

[00:08:20] So I really love that. He called that out that oh, I felt that was, there was just a big one for me. And just a great. Great thing for all of us to remember and conflict resolution courses are out there. Very good to take. I want to give a quick shout out to my friend an amazing professional in team building leadership development and in covering conflict resolution is Michelle Cummings.

[00:08:43] So big shout out to her. I brought her name up this week a couple of times actually, because she is someone who actually helps teams with this. So if you’re like, I don’t know, I don’t know how to do conflict resolution. I do need to take some training in it. Her website is PersonifyLeadership.com.

[00:08:58] I believe. She also has another website training-wheels.com. But either way she helps with team building. She helps with leadership development with workshops. Things that you will remember those lessons years into the future. And I took her workshop and I still remember the two day workshop. A ton of it.

[00:09:15] It’s like fresh in my brain right now and the things I learned from it and how I use those lessons today. So there’s that.

[00:09:22] FASTvertising

[00:09:22] This next one, for those of us who have felt stymied and in an endless circling the drain of, Hey, let’s create a campaign, let’s do a marketing campaign and let’s plan it for nine to 10 months before we act it actually hits the ground.

[00:09:36] Now, sometimes that’s necessary if you’re doing, taking a big swing and you know, you’re planning ahead and you do need to put that much effort into it. Events, Meltwater Summit. I’m sure was not something that got put together in a week or two weeks. That was something they took several months, if not a whole year to plan. What I’m talking about, what Ryan was talking about was reading the room, reading the market around you, reading what’s happening in social, what’s happening in the zeitgeist.

[00:10:03] And. Identifying an opportunity for you or your brand to naturally feasibly authentically enter the fray, make a statement, put out a campaign that meets the moment. The moment goes by so quickly. And he said, what they always endeavor to do is FASTvertising. He’s like, it’s, you know, you can’t always do it, but when you see that opportunity, The having the mobility and the flexibility to move quickly. And effectively put a campaign out that does enter that moment. And just, it’s almost like entering traffic or, you know, jumping into a river where you immediately are able to get swept away into the current and you match that speed.

[00:10:49] You match the tone. And as a result, you get the brand awareness. You get the attention of everyone who’s in there talking about that topic or whatever happens to be bubbling up a pop culture. At that moment, you become that conversation. So the use case he mentioned was the Peloton situation where. And some of you may not remember this, but there are a Peloton came out with an ad.

[00:11:13] I believe it was right around during COVID and it went south. Because just the way it was portrayed, it had an actress in it. And she’s talking about using her Peloton and how she’s trying to get more fit and, you know, lose some weight and in be committed to her fitness. But she also mentions how her husband is trying to help her keep accountable with this and the way she said it and the way it came across, the way it was scripted, the way it just was received was that, wait, is your husband making you lose weight?

[00:11:42] The actress, not her fault. You know, but she was doing her job, but at the end of the ad, it almost looks like she’s emotional about how much she’s putting into her fitness and it came across as are you. You know, blink twice, if you need help kind of thing. It didn’t go well, it got really reamed across the internet, by any way, to sort like, okay, Peloton, this seems like you’re objectifying this woman or her husband’s objectifying her and you’re making it so a woman can feel like she has to meet a man.

[00:12:15] So it was just all the wrong messages. Right. So Ryan put out a campaign featuring the same actress. And. I mean, talk about, again, reading the room, seeing an opportunity. Now I was not aware of this.

[00:12:30] When I see this from the outside, I assumed he just went and talked to the actress, said, Hey, I want to use you. You’re in everyone’s. You know, frontal lobes right now. Want to use you in our ad? Will you come do this? What we found out from his keynote at Meltwater Summit was that his team collaborated with Peloton. They were more than happy to leave the conversation to, to not be at the forefront of that discussion in the zeitgeist.

[00:12:58] And have the spotlight shift off of that ad and away from it in a positive manner, which he did by featuring that actress. So, the actress’s name is Monica Ruiz and Ryan shared that, you know, she went viral in this Peloton ad. It was 2019. He enlisted her to appear in an aviation gin ad really shortly after that, And. Ryan shared that they did collaborate with Peloton, but also that Monica and this is so understandable.

[00:13:32] Y’all. She agreed to do it, but she dropped out five different times before they actually shot the commercial before they actually aired it. You can imagine why she went viral in all the wrong ways as the star of the actress, the Peloton ad actress. And I’m sure, you know, people refusing to recognize or being ignorant in recognizing that she’s an actor, she’s there to, she’s paid to do a job.

[00:13:54] And that’s what she did, but she became the center focus of that. You know, and she’s not, she’s like that is dude. I just did a job. So knowing that she, you know, Ryan Reynolds, who, you know, if you’re in an ad for him, obviously it’s going to get seen. She’s still going to be. In the spotlight, she had some concerns, right?

[00:14:11] Understandable. But she did it. And the result was Aviation Gin capitalized upon that moment, capitalized upon that discussion. And shifted that focus made it. Even everybody. I think I felt joy for her. I’m like, oh my gosh, A), you get to work with Ryan Reynolds B) you get to be in a successful campaign he’s putting on a C) you get to change the narrative. As her, as a person gets to change the narrative of what she’s going to be remembered for. He helped all of that get accomplished by reading the room. And knowing he could act. And y’all. That was something that he and his team had to move quickly on, or you miss the moment. How many opportunities are we missing?

[00:14:57] Because we’re, over-engineering a campaign. An idea, a concept because wait, we’ve got to get 30 different cooks into this kitchen and figure it out. Does legal need to be involved? Absolutely. They certainly were with that, but again, can you do this quickly? You will miss the opportunity and we’ve all missed those opportunities because red tape has kept us from. Getting all the capital we can out of some out of a marketing campaign that can move quickly. So really great insights into that.

[00:15:27] Power of Stories – Size Matters Not

[00:15:27] And the final thing I want to share about what Ryan mentioned was the power of story. And this was really cool. I have not seen Welcome to Wrexham. I intend to start watching it. I intended that before I even went to the Summit. Also, I’ve been getting a little bit more interested in soccer. You just, I watched had less, so yes, I did. But I also recognize, and I’ve only really kind of realized this over the last few, several years is that soccer is probably the most globally followed sport out there. It’s certainly more prevalent than American football, which I’m not even into anymore. And you know, hockey is also a bit more global, I think, too, but you talk about soccer, everybody’s in it. And I’ve really wanted to take more interest into it because I know that so many global communities are really tied to it.

[00:16:13] It’s universal and I think just the diversity of that fan base, I think it’s important to understand like what they see in it. And, you know, start partaking of it. Plus who doesn’t want to start talk about soccer? I was just in New York city and everyone was watching the matches at all the bars. Like I went to watch the Stanley Cup Final at a bar and right before it soccer was on and everybody. I saw so many soccer jerseys. So I know it’s for real, especially being in a place like New York, where it’s such a melting pot of so many different nationalities and people, any who. Something that Ryan mentioned.

[00:16:45] So Ryan said, him and his partner, Rob Mcelhenney, I’m probably saying his last name, wrong on purchasing Wrexham FC based in Wales. And they said when they first started looking at that project to make that a Netflix documentary the people that were working for were like, well, let’s make you and Rob the center of the story and Ryan standing there. And they’re there with Rob and they’re talking about like, well, but it’s about this town and it’s about the soccer club in the town around it. And there’s just so many stories and the person they’re talking to is like, well, we just think you’re the big story. There’s probably not that many stories around here we can really cover. In that same, right after he says that Ryan said a person standing next to him was like, you know, Hey, great discussion. Y’all I’m so sorry. I have a scheduling conflict. I need to go. Perform an exorcism.

[00:17:32] And Ryan. You should see on stage. He’s just like doing the whole, like. Looking at that guy who said, there’s no stories here. And then looking at the guy who’s about to go conduct an exorcism. Some is like, I’m sorry, can you say more? What are you. And there’s no story there. Of course there’s a story.

[00:17:46] And what we took, he gave us the takeaway from that is like, let’s not ever get so myopic that we think there’s only one story that will be interesting to our audience. And it’s certainly it must be the celebrity. Certainly it must be the Hollywood factor. Certainly it must be the person who’s a household name.

[00:18:05] We all know facts that’s not the case, you know, and how many times have we seen people share a story or their experience on social media or it just bubbles up and people start talking about it. Someone brought up Reesa Teesa on during Meltwater water summit, we’ve done a dissection of Reesa Teesa on this podcast last season. Obviously nobody would have known her name a year ago, but we now know it because she’s shared her experience, her story. About who the fuck did I marry?

[00:18:34] And we all know it now. So anybody’s story can become important. This is a call out to studios too, but also, C-levels and people you cannot just out of hand decide arbitrarily at a story is not going to be interesting. If you tell it correctly, and if you tell it with intent and authenticity and honesty, it can become very important. So I loved that takeaway from Ryan about stories matter and it doesn’t have to be the most popular person’s story. So those were some takeaways from Ryan Reynolds. Again I. I didn’t get to meet him.

[00:19:09] My friend Jessica did. So I’m very jealous, but he’s just seemed like a genuine person. And she S she attested us to the same. And so just really, I was super thankful and rewarded by him being the keynote for this particular conference, more on that at the end of this discussion. All right, moving on.

[00:19:25] Marketing to GenZ

[00:19:25] Another session that I found really helpful was a one about marketing to gen Z.

[00:19:29] So I’m going to share three things that they gave us to think about from their one. And as a gen X-er, this was something I need to, all these things are things I need to keep in mind. Gen Z is a one-click away generation. They grew up where every answer they needed was one click away. They weren’t like me where my, we actually had encyclopedias.

[00:19:49] We had a shelf of books of encyclopedias in our household that I often use to research things for school. Or if I’m like, I don’t know about this, whatever. No internet at that time. Gen Z has had internet. They have had mobile devices. They have had the means to enter a search into just about any app and come up with some answers. And as such, they are very used to researching.

[00:20:10] They take the time to research. They know they can do it quickly. They’ve grown up as a digital native to that. And they will do research. They put the time in to do it. So keeping that in mind that they’re not a dumb generation, they’re not ignorant. They may not be your generation. That doesn’t mean they’re not smart.

[00:20:26] That doesn’t mean they don’t go try to find the answer they do, and they could find it rapidly and they will expend energy to go find the answer. So another takeaway from that is that they decide with their dollars and with their brains and with their hearts, they decide based on values. Not just value of your product or service.

[00:20:47] So you may be selling a cosmetic, you may be selling a software. You may be selling a car. They will assess the value of that item to their life, that the value of that service to their life. But they’re also going to look at values. Does your company lead by example, does your company invest into community?

[00:21:08] Does your company care about sustainability, about climate, about equity? Do your leaders. Tout their belief in humanity about philanthropy, about non-profits about the value of giving back to people and investing in people in being generous. It’s in being kind. So they are because they can investigate.

[00:21:34] They are looking deeper into, if you are putting forth your brand authentically, you can be selling a great product or service, but they care about what’s behind that curtain. So that was a super great takeaway to have. And I think all brands should be thinking about that. Who are you behind the curtain?

[00:21:52] You know, and if your shitty. Then this generation gen Z is going to know you’re shitty. They’re going to find out that you’re shitty. And that was the other thing they will call you out for being shitty. They will put you on blast. They know how to do it effectively. Which is again, why Meltwater comes into play so people can know like, Ooh, I we’re getting mentioned by you know, a TikTok influencer, or someone on Instagram or someone in a Reddit community. That we fucked up. So maybe don’t fuck up.

[00:22:21] Try your best, not to and try your best to be a good company with good people. Who are in humanity for the long haul. So there you go. If you care about gen Z. They’re caring about you. So you should do that. You should do in kind. And then finally gen Z. Does when that trust is gained, when they, when your value has been proven. They will trust brands more than media and more than government. If a brand has proven they can be trusted. They will trust that brand.

[00:22:52] I think of Chewy. I know I’ve, we’ve all seen, hopefully a lot of people, if you haven’t go look up just briefly how Chewy treats customers, tons of things in the zeitgeist where customers have said, Hey, I lost my pet.

[00:23:05] You know, I I’ve had my pet for over 10 years and have lost them and it’s devastating. And chewy sends them stuff saying, Hey, we helped you feed your pet. Let’s help you through this time. How much does that go? Oh my gosh, that goes so far in saying, Hey, we’re not just here to earn your money.

[00:23:21] You just lost your pet. You’re probably not going to be buying pet food from us for a little bit, at least because of that, but what a tragedy and let’s recognize what that pet meant to you. That is a great example of going that extra mile, improving that. That brand values, the person values that shopper beyond the money they can make from them. So those were the big takeaways I had or got from Meltwater summit about marketing to gen Z.

[00:23:48] Production Quality

[00:23:48] A couple more items. During a session about TikTok in this one, stuck out to me too, this kind of correlates back to fast for teasing. The statement was made and I love the statement.

[00:23:58] Low production quality does not equal low content quality. So particularly for those of us out there who are working in marketing and design. In video production. And the anyone Who has to approve that content? We can feel like, well, I need to be like, you know, I need to have lens flares.

[00:24:20] I need to be like JJ Abrams. I need to be like Steven Spielberg. We need to be creating stuff on that level. Okay. Sure. You certainly can. And brands can demonstrate that production quality. But if you’re sacrificing that turnaround time, You know, instead of speedily getting something out that does just fine. And sometimes is less produced, but feels more real, more authentic.

[00:24:44] For those I’m going to talk to C-suite people out there. If you’re like, well, I can’t just shoot a selfie video of me at an event and y’all just post that as is. You need to go make that look good. Maybe not. I think if you’re doing that in real time, And it’s evident that you, I just shot this, I, this hasn’t gone through tons of editing and production.

[00:25:04] Go ahead and put it out there. This is for real, there’s absolute value to that. And we seen, we all have seen reels, Instagram reels and TikTok videos that. Look like they’re not overproduced, but they still have a really high production value of telling a good story. That’s where you can focus that attention.

[00:25:22] Are you guiding your audience along a path of gaining their interest, guiding them on a journey. And giving them a payoff at the end. But you can do that by just shooting a simple selfie video. You can do that. You don’t have to go over-engineer it. And in an editing studio after that you certainly can. But you don’t have to.

[00:25:46] Reddit communities

[00:25:46] Another great takeaway that just came from Meltwater Summit was the power of Reddit and using communities in there.

[00:25:53] And I have seen this play out for my own experience. So Reddit users are for the most part anonymous. And the speaker from Reddit mentioned, she goes, you might think that would only lead to a chaotic realm of trolls and abuse and spam. But if you have, when we’ve seen this happen to you have a strong subreddit where moderators are present, they have community guidelines and rules, and they have community members who all participate in that community on a daily, if not hourly basis. They are there and they’re anonymous, but they are strong there. They maintain and cultivate a strong community. And so talking about their advising, how brands can use Reddit and those kinds of communities effectively, but it all boils back down to being authentic. Member of that community that you are not sweeping in joining a Reddit community and then start peppering your own links in there. They will oust you, you will get the boot and rightly so, because they’re like, you are not adding value to our community.

[00:26:58] This is not your place. We can, as brands come into communities, we can create our own communities too. But we have to remember. This isn’t, I mean, I always think back into the days of when sales people would go door to door. And they had to, they did develop rapport. Like, if you knew who your sales person was for a certain product, they would come back around every so often and say, Hey, I know you, I know your needs.

[00:27:24] I know your family. I know. What your concerns are. I know that, you know, just last year you had a grandkid. I know that coming up this year. Oh, you lost your job, you know? That person has an investment in who you are and thus, they will sell to you. With that humanity part, always front of front and center. Instead of just like, well, I don’t really care to talk about your life.

[00:27:46] Let me just tell you, you know, I want you to buy this from me. No. That hardly ever works. And it doesn’t work that way in community. So that was a really good note about the power of community, how brands should be using community and not abusing community.

[00:28:00] Keynotes at marketing conferences

[00:28:00] So I’m going to wrap my whole download of Meltwater Summit with a missive to other marketing conferences out there.

[00:28:07] If you happen to be listening. And if you happen to help plan or have influence on marketing conferences.

[00:28:15] Meltwater Summit provided a keynote speaker who gets what the audience does for a living. Gets what that audience does as their livelihood. And gets the pitfalls, the pain points, the challenges and the successes of that audience and what makes their day to day. Ryan Reynolds is a celebrity. But he is also a marketing powerhouse. The choice of him as the keynote for an audience that works strictly in communications in the profession of attention getting for the purpose of accomplishing business goals, but also for the purpose of connecting with human beings, he was a great choice.

[00:29:01] It was he the only choice? No. There are other people out there, but he was the right choice for that conference. So, I’ve worked in events. I’ve worked in events where a celebrity is acquired to be a keynote. Celebrity who doesn’t have really any obvious tie in to the audience for that event. Don’t do that. Okay. I worked for a company where we got Mindy Kaling to be our keynote at an event. And still to this day. The of the audience was event planners and decision makers for events or companies that need to put on events. I don’t see the correlation between that and Mindy Kaling. Meltwater Summit was, and is a conference designed for communication and marketing professionals. And they got a keynote who is a marketing and communication professional.

[00:29:59] If not expert, who happens to be a celebrity.

[00:30:03] It was funny. Someone asked me this at a round table. This was not from the stage. Asked me, did you come to see re Ryan Reynolds for eye candy? Did you come to see him for his marketing prowess? It was like absolutely marketing prowess.

[00:30:13] That, that was first in mind for me. Is there a geek factor that I love him and that my, my laptop is named after one of his characters. Yes. He’s fine too. I love my husband though. I’m just I’m I feel like I’m turning 50 all this year. Yes, Ryan Reynolds is a beautiful man. Frankly, Hugh Jackman’s a little bit more my flavor, not going to lie. Sorry, Ryan, if you’re listening to this.

[00:30:33] But I don’t think you care though. Cause you’ve got Blake, so everybody’s happy. And I’ve got my husband. So, but it was absolutely the marketing prowess. I’ve always wanted to be in a room. Oh, where he speaks about marketing, because he does so many things. I’m just like, I want to be able to exercise and wield that amount of marketing power. What, even though I’m not a celebrity, how can I do that? And Meltwater did a great job saying, Hey, it’s possible.

[00:31:02] Let’s put you in front of the person that can help you with that. So marketing conferences, celebrities are great. Can you please make sure that the second I see that person is your keynote? There is an instant automatic natural connection that my brain can make to say, oh, I totally get why you have that keynote speaking at this conference to me as an audience member, that’s all I’m asking.

[00:31:30] Okay. Just don’t make it. So you have to have a whole campaign that connects the dots for me. Or that I be like, okay, I guess I’ll just go cause famous person. Maybe they’ll explain to me at the event, why. That person ties in. It knows my world. Don’t make me do the math. Just. Maybe put a good equation together.

[00:31:49] Geez. Okay. So that was all about Meltwater. Thank you for enjoying, for listening to that. I hope you enjoyed it. Maybe you didn’t. We’d love to hear back from you if you didn’t. I do have comments open on the landing page for this. So please let us, let me know.

[00:32:01] I Got Got

[00:32:01] Finally I’ll end with an I Got G ot. I so gogotut by some New York gelato y’all I was on my way home from night day one of Meltwater Summit, it was summer in New York city.

[00:32:14] So humid. I was walking, you know, 20 minutes from the venue to my hotel and just jotted across a block. And there was a gelato place right there. And I said, you know what? I’m hot. And I’m going to get some gelato and it was fantastic. It was the right choice for me. I ate a cone of gelato and finished it right as I walked into my hotel and it helped me sweat less. So that is, that’s a win for me.

[00:32:38] Outro

[00:32:38] That is all the time we have for today for this very special episode of a Meltwater Summit, download by the, Just Trust Me marketing podcast, but on my way out. Y’all can find and follow me. RachelHasTheMic anywhere and everywhere. You can follow this podcast on Instagram, TikTok, and Threads at Just Trust Me podcast.

[00:32:56] And anywhere you listen to your favorite podcasts, including on YouTube. If you liked this podcast subscribe, so you don’t miss an episode, if you really liked it, leave us a review because that is always good marketing. We’ll catch you on the next episode of Just Trust Me.