Show Notes
When one thinks of the Cannes Lions Festival of Creativity, who doesn’t think of our intern peeing on the carpet. But after that got cleaned up, we talked about the confusion of a perfume ad. And then we, of course, talked about how we got got… today and in the future. We think we’re a good time so don’t miss out on next week’s episode
Show Links
Transcript
[00:00:00] JTM S2 E006 – Cold Open
[00:00:00]
[00:00:00] Elizabeth Allen: So, do you remember in our last episode where you said we were going to start changing our season names to my TikTok account numbers?
[00:00:11] Rachel Moore: Yes.
[00:00:11] Elizabeth Allen: So here’s where I tell you we are now on Season 16, baby!
[00:00:17] JTM S2 E006 – Seg1
[00:00:17] Rachel Moore: Well, on that note. Welcome to Just Trust Me, season 16. This is the marketing podcast that calls out the winning and wily ways of today’s marketing. I’m your host, Rachel Moore, and I’m in cahoots with, uh, my two fellow marketers and co hosts, Elizabeth Allen
[00:00:37] Elizabeth Allen: Hello friends.
[00:00:39] Rachel Moore: And Tanya Ballard Brown.
[00:00:42] Tanya Ballard Brown: Bonjour, bonjour I don’t know. I don’t know. I don’t know.
[00:00:48] Rachel Moore: You know what I thought about doing in my spare time, which is not? I want to have like someone mock up like very minimalistic and animated faces of us, like Tanya totally be [00:01:00] like your big square rim glasses and the big smile. And then it’d be Elizabeth’s curly hair, purple hair, probably with two cats. A cat on each shoulder.
[00:01:09] And then me, it’d be like my weird hair and I don’t know. Something. Maybe a video game or something. But we have some really good one liners from the show and just like having to put on t shirts and, you know, on Shopify and let people buy them. I think that’d be fun. Anyway.
[00:01:22] Tanya Ballard Brown: You just peed on my rug.
[00:01:23] Elizabeth Allen: Butterbean! How is our intern so poorly behaved already? She were at a real job and she was an intern, peeing on the carpet in the office would be frowned upon?
[00:01:36] Tanya Ballard Brown: Evidently not. She chose the rug in the bathroom, which is one that she’s seen me wash. Of course, I’m attributing all this intelligence to this dog. But also there’s a puppy pad up here that she could have used so, and I saw her when she went in there, I told you she jumped down and I saw her when she went in there, And then she just came out and peeped her head and looked at me and then like turned around and ran back and then [00:02:00] peeped again and then ran under the thing and I was like, she did something. She had no business. So I went in there to look. I am sorry to be interrupting with the intern’s activity.
[00:02:08] Rachel Moore: It’s okay. You know, well, I always tell people too, like, on this podcast and any other ones I host, I’m like, please do not worry. If a cyclone or an animal or a loved one goes out around in the background. We’re keep, we’ll keep trucking. It’s okay. Life happens.
[00:02:23] Elizabeth Allen: I feel like after COVID, we all started to appreciate animals in the background of everything everybody was doing. Like that became something that was beloved. If you saw somebody’s cat in the background, previously it would have been unprofessional. And now you’re like, kitty cat!
[00:02:41] Tanya Ballard Brown: She is my pandemic puppy. I got her during the pandemic. So, you know, she is. She is accustomed to being here at home and on screen
[00:02:52] Rachel Moore: As she should be. Well, being your, being your baby. Yes.
[00:02:55] Today we’re going to talk about a few marketing-y thingies. [00:03:00] And I had FOMO from this. I got to go two years ago. The Cannes Lions Festival of Creativity just happened. Um, has been called the Oscars of the advertising industry and they have what they call the Grand Prix campaign winners.
[00:03:13] So, I came across those. We’ll, we’ll share the link in the show notes and we’ll talk about in a moment. I think that’s kind of a feel good. It kind of gives you faith in the world again, that those kinds of campaigns get recognition and also are super creative. So we’ll touch on that a bit.
[00:03:26] We’re also going to ask the question in our segment “Good Marketing Question Mark?” This came across my LinkedIn feed. It’s about Sport England challenged ad agency, FCB global in 2015, had kicked off a campaign to try to get women more active. And we’ll talk about that. If that was a good one or not.
[00:03:44] And then finally, what do “We Got Got”? I actually have some got gots, um, Elizabeth, I think of you too, when I, with editing this, because when you edit it into script and it says remove filler words, and you have to, you probably have to like shut off the, uh, don’t, don’t remove [00:04:00] repeated words. Cause it always removes one of the gots.
[00:04:03] Elizabeth Allen: Exactly.
[00:04:04] Rachel Moore: And that doesn’t like, that doesn’t make sense. You have to like, I got got.
[00:04:09] Elizabeth Allen: I’m going to tell you, I’ve actually stopped doing that because I feel like it doesn’t. Accommodate like our personality. There’s so many words that we will repeat but it’s like a part of our vibe So i’ve actually stopped using that entirely. Because first of all because of I got got I meant to say it that way motherfucker but also that’s just that’s just who we are
[00:04:33] Rachel Moore: That’s right. That’s right. Um, well, let’s kick off then with this first thing. So, first of all, I, I am very fortunate that I did get to go to Cannes Lions and I call it Cannes. I don’t know if that’s, I’ve heard people there call it Caaaaaannes, which I don’t think is right.
[00:04:48] Tanya Ballard Brown: No, I think it’s can like a can of paint.
[00:04:51] Rachel Moore: Like, yeah, I’m going to open a can of whoop ass. But, Cannes Lions Festival of Creativity. I got to go one year because the company I worked for, uh, [00:05:00] really just spent way too much money in a marketing campaign for a yacht there. Huh? But, I would love to go again. Oh, by the way, and I just melted the entire time, just melted, melting forever. Cause it was rainy and it’s just like literally just, I mean, we talked about that before. I live in an arid climate, which I love living here. It was very moist. Um, everyone have a trouble with that word.
[00:05:21] Yeah. I told my daughter the other day too, I’m like, uh, my problem is once I start sweating, I don’t stop. Like there’s no stopping it. So I’m always trying to stay behind that cusp of when I start just melting sweat.
[00:00:00]
[00:00:00] Rachel Moore: So Cannes, it happens in Cannes in France. Which I love that you said Bonjour earlier.
[00:00:04] Tanya Ballard Brown: Yeah, that was why, that was why I was trying to tie it on. Bonjour! Bonjour! Bonjour!
[00:00:11] Rachel Moore: I just think of the movie Ratatouille. Again, I was there working it. I would love to go back to this. Cause it sounds like it’s like a Mecca for creatives for ad campaigns, but, uh, we’ll include in the show notes. It’s way too much to go over, um, in this episode specifically. But, ad week is a site that I follow when I want to look at cool advertising slash marketing, news trends, what have you.
[00:00:34] Um, and I’ve known a couple of people that work there too, pretty cool company. But they of course go to Cannes, and they had a whole rundown of the ad campaigns that won. And I really encourage you, like I said, that the links in the show notes, \ but if you want to feel good about the world a little bit, and also just about really cool creative campaigns, that’d take you a good half hour to 45 minutes to go through and just watch each one.
[00:00:58] And it kind of describes what each one does. There are [00:01:00] themes about sustainability, gender equality, food deserts, trying to solve those. All those kinds of things. And then, of course, they have the ones that are like, this was just sheer creativity. It was pretty cool. One thing I wanted to touch on in that, and we’ve brought this up on a couple of our other episodes is user generated content. And how important that is in marketing. Hard to tap into and make work, cause you might go out with lofty ideas, like everybody’s going to make stuff for this. And then nobody does. And being a big brand always helps a household name. So there were two campaigns in a list of Grand Prix campaign winners from Cannes. One of them was Heinz.
[00:01:42] Elizabeth Allen: I saw that even though I did not know you were even going to talk about this until you you added it to our list and I did see this.
[00:01:50] Rachel Moore: What did you see? Do tell.
[00:01:52] Elizabeth Allen: Like people think of Kleenex. Like people think of Xerox. Which was fascinating. Essentially people are like, [00:02:00] okay I have to draw ketchup And every single person drew a bottle of Heinz, which is the marketer in me got all like goose bumpy. Cause I was like, that’s genius. Like, of course, like, uh, of course. I thought that was beautiful and It took me back to all of those things that we talk about where you’re like, there are some sort of words and some sort of products that we associate with a particular brand, even when it’s not associated with that brand, it’s not a part of that brand.
[00:02:31] Um, so watching there, there were people who were drawing ketchup bottles. They were all drawing ketchup bottles and every single one of them was a bottle of Heinz ketchup. And I thought , if I were Heinz, I’d be like, we won. We did it.
[00:02:49] Rachel Moore: Woo hoo. Right.
[00:02:51] Elizabeth Allen: We did it. Like we’ve, we don’t need to do anything else.
[00:02:55] Um, that was, yeah, that was the one I saw. And I thought it was [00:03:00] fascinating because it was a great point to make. It was a great point to make. Like, who do you think when you think of ketchup guys? We all know, we all know who you think of when you think of ketchup. Don’t lie to yourself.
[00:03:12] Rachel Moore: Well, I mean, even if you think about all of us, if we could picture a bottle of ketchup right now . It doesn’t even matter if it’s like the old traditional glass bottle, you know, we all remember. Where it’s kind of thin and tall, you know, an inch sloped up almost like a Coke bottle.
[00:03:26] Um, but nowadays , I know we go through a shitton of ketchup in this house. Um, I less lately, which makes me sad cause I’m on a salt reduction diet. Um, but, um,
[00:03:38] Elizabeth Allen: I hate ketchup. That’s the best part of this whole thing. I hate ketchup.
[00:03:42] Tanya Ballard Brown: And I’m between the two of you, like, it’s fine, but I don’t care. You know.
[00:03:46] Elizabeth Allen: You know what? I appreciate that the marketer in me is so impressed by Heinz right now, but as, as a product, I fucking hate ketchup.
[00:03:54] Rachel Moore: Ha, ha, ha, ha, ha. So you draw the bottle and you’re just like, but I don’t want any.
[00:03:58] Elizabeth Allen: I’ll draw the bottle. [00:04:00] It’ll be Heinz all day long, but I don’t want to eat it. No.
[00:04:03] Rachel Moore: Well, so I Googled it a little bit too, cause I had heard of that one. And, so if you haven’t looked yet at what the campaign was, essentially they put out a challenge. Draw a bottle of ketchup and that’s how they left it. They did not say draw a bottle of our ketchup.
[00:04:18] They just said, draw a bottle of ketchup. But to Elizabeth, what she said, everybody defaults to like, well, what ketchup do I know when I picture a bottle of ketchup. They picture Heinz. But then taking all that, so now that that turned into billboards and in their ads, they’re showing what those renditions were. What people’s drawings were, and that’s, was their advertising campaign, which is again, is brilliant. It reminds me too, like when the Google doodles they do on the homepage.
[00:04:43] And, you know, they let people compete, like who’s going to be the one that’s showcased. And, it’s always really creative and cool. But what a great idea. And I had seen, they did one too, where this one , you know, going back to what we just talked about as far as preference for ketchup, I related to this art.
[00:04:58] It was like, tell [00:05:00] us about a time when you wait for food until the ketchup gets there. And I was like, Oh, that’s me. Cause I can get like a burger and fries, you know, like a, like just delectable looks great steak fries or whatever. And I’m like, I’m not going to start yet. Where’s the ketchup what’s going on.
[00:05:17] Elizabeth Allen: I feel that way about hot sauce.
[00:05:19] Rachel Moore: Ooh.
[00:05:20] Elizabeth Allen: I will do the same thing for hot sauce. Yeah.
[00:05:22] Rachel Moore: That’s fair.
[00:05:23] Tanya Ballard Brown: No, I don’t want that either. Um,
[00:05:26] Rachel Moore: Is there anything you would like, is there, well, okay. Tangent a little
[00:05:30] Tanya Ballard Brown: Is there a sauce that I must have all the time? Soy sauce. I put soy sauce on everything.
[00:05:36] Rachel Moore: Really?
[00:05:37] Elizabeth Allen: Like, eggs?
[00:05:39] Tanya Ballard Brown: No, but I wouldn’t put ketchup or hot sauce on eggs either. So they like those.
[00:05:43] Elizabeth Allen: You wouldn’t put hot sauce on eggs?
[00:05:45] Tanya Ballard Brown: I’m saying those things don’t go on eggs
[00:05:47] Elizabeth Allen: That’s crazy to me.
[00:05:49] Rachel Moore: That is too. Cause we have like, we do like eggs on rice with soy sauce here. Sometimes it’s super yummy and cheese.
[00:05:56] Tanya Ballard Brown: I’d eat it but I eat a lot of [00:06:00] ramen and udon
[00:06:01] Rachel Moore: Mm, Udon.
[00:06:02] Tanya Ballard Brown: I like the umami of soy I like the umami of soy and tamari. And so I go through a lot of soy sauce here. I have a thing of ketchup, it’s been in there for a very very very very long time. But I also don’t eat french fries at home. So there’s that that’s something I’m buying out somewhere.
[00:06:20] Elizabeth Allen: The hot sauce thing became an issue when my family and I were in, uh, Ireland and England over the last couple of weeks because that’s
[00:06:28] Tanya Ballard Brown: You didn’t have it in your purse girl
[00:06:30] Elizabeth Allen: I didn’t, I didn’t, you know. And it’s not readily available. I think at one of the very last like hotels we were at before we left, they had hot sauce and it brought joy to my life.
[00:06:43] My husband and my daughter were like. Why are you so sad? I’m like, there’s no fucking hot sauce anywhere to be found in this country. I can’t have hot sauce. And there wasn’t. And then finally it was like, the one, I swear to God, one of the very last meals we [00:07:00] had before we left England finally had hot sauce. It was like basic Tabasco, which like Tabasco isn’t my favorite, but I will, I’ll, I’ll deal with it.
[00:07:10] Rachel Moore: You were like, you were not discriminating at that point.
[00:07:13] Elizabeth Allen: But that’s when you ask, like, what is it like where you’ll wait to start eating a meal until a certain condiment comes? Mine is always hot sauce.
[00:07:24] Rachel Moore: I need to make sure we, so we have a hack for that. My husband, there’s a Danny Cash store near us and he has a vial of ghost pepper salt on his key chain. And it’s fine. He takes it around and it’s, you know, it’s powder, it’s salt. So it’s not like a liquid and doesn’t have a problem taking it on a, which kind of should, cause it’s technically mace and he’s maced himself with it.
[00:07:48] Um, but he’ll take that around. I mean, there’ll be times he’s actually like, if I drive and he was like, take my keys cause it’s got his keys, his little vial on there. So we’re out having dinner and he just, [00:08:00] so I had to invest in getting me one of those. For when you are on, on your
[00:08:04] Tanya Ballard Brown: I don’t like very spicy food. I like seasoned food, but I don’t like very spicy
[00:08:08] Rachel Moore: I like it okay. With my reduced salt intake, I’ve been like, I need flavor. And if it’s hot, that’s fine. So I’ve definitely acclimated more.
[00:08:16] Um, so there was the Heinz draw a bottle of ketchup campaign. And this one was super cute. So, apparently Madrid’s subway system, they had a, I want to say a 9 percent dip in advertising and advertisers that would, you know, put up campaigns down in the subway system.
[00:08:33] So they enlisted a grandma. And they had her go down and said, we want you to start taking pictures and posting to your Instagram of just your, your perspective from down in the subway. And she went viral, millions of views on her Instagram photos, but it was just them enlisting this cute old woman. Who, we’ll see in the campaign, how old she is and who she is. But she’s the one, she gave them a lift because [00:09:00] her stuff went so viral.
[00:09:01] Then advertisers were like, Oh, I guess people do see stuff from down there and care about sharing it or whatever, and keep their eyes open and things. So it kind of lifted off, but it did open that whole discussion of like user generated content. Wanted to ask either of you, um, as far as like, if our listeners are, or brands are thinking of doing a UGC campaign for marketing. Let’s assume they aren’t as big of a household name as Heinz. What do they do? You know, how did, how do they execute that successfully? You know, especially if they’re just looking to get people to participate authentically and get good results out of it.
[00:09:38] Tanya Ballard Brown: I mean they need to come up with something that’s fun. And well first ideally, they know who they’re trying to market their product to whatever that is. And then it needs to be something like ideally fun if you want me to do it This is my thinking this is my non marketer, but I talk to marketers a lot thinking [00:10:00] audience. Keep this in mind
[00:10:02] Rachel Moore: Yeah.
[00:10:05] Tanya Ballard Brown: Take advantage of um, wherever they have gathered their audience, you know So if it’s on Instagram or whatever start there. And I’m thinking of small businesses, not like smaller than Heinz business, I’m thinking of a small, like community based businesses who are just trying to grow their audience, grow their customer base or whatever in their city or town. Because my assumption is their budget is likely limited. So they really do have to be more creative. So I think come up with something that is fun. What that fun thing is, I don’t know. Maybe, you know, I mean, cute babies, people seem to like babies and animals, cute animals.
[00:10:47] So, you know, do something with a dog that doesn’t pee on your bathroom rug.
[00:10:55] Rachel Moore: Agreed. Oh, sorry. And speaking of animals, my cat’s trying to claw at [00:11:00] me. Elizabeth. What about you?
[00:11:01] Elizabeth Allen: So yeah, so my thought is that reliable narrator is the name of the game, right? So, um, you have to be very careful about somebody who has done a ton of product placement advertising before, right? You have to have somebody who has maybe not done a ton of advertisements or SponCon ads. You need to make sure that those are the people that you’re focusing on.
[00:11:30] So, like, for example, I’m just gonna say, and this is not anything to say against her, but, like, I’m talking about TikTok in this world. Mikayla, I would not do it with Mikayla Nogueira, right? There’s a lot of things with Mikayla that, you know, might not be seen as wholly authentic .
[00:11:49] Tanya Ballard Brown: Is that the Hawk Tuah lady?
[00:11:51] Elizabeth Allen: No, no, she had a bunch of things with mascara, where she was like, she was promoting [00:12:00] mascaras, but like, she clearly had a bunch of falsies on while she was putting mascara on the falsies. That was a whole thing. So, you know, you have to have somebody who has enough following that they’re interesting, but have not had enough situations where they have come across as being just like they’re trying to pander to people. Right? And, if I’m thinking about, like, TikTok itself, there are a lot of people who okay, so say we’re talking in the beauty space. People who are in the beauty space who have not done anything, they haven’t done a lot of advertising. These are the people that you’d want to use.
[00:12:44] Tanya Ballard Brown: You know, when you were talking about TikTok, it reminded me of how, like Megan Thee Stallion would do those dance things. So everybody would do the TikToks. And of course the one that sticks out is, well, there are two, you know, body ody ody ody ody ody, you know, so then we [00:13:00] had all these body ody ody videos, and we had all the, um, what’s the other one that people were doing and there was that whole joke about what did you learn during the pandemic? And the kids were like, I’m a savage. . Ratt.
[00:13:12] Elizabeth Allen: Bougie. Ratchet.
[00:13:15] Tanya Ballard Brown: Right? What’s happening? What’s happening?
[00:13:20] And, and that made a lot of people more aware of Megan Thee Stallion than probably before, just because we were all captive. And what else do we have to do but get our families together and do these TikTok dance videos, you know? And I forgot, the body challenge, that’s what it was, it was like the body challenge. That’s the one that sticks out to me, like body ody ody. You’ve never seen me on TikTok doing any dances, because I don’t have that kind of rhythm.
[00:13:44] I’ll hush now But when you said they’re talking about working like with an influencer certainly Everybody doing body ody ody made us all know that song and know Megan Thee Stallion and she did nothing but do her own video and [00:14:00] viola
[00:14:02] Elizabeth Allen: Yeah, and I, as somebody who’s a big reader, I’m big into again, the reliable narrator. You have to have somebody who is seen as a reliable narrator, somebody who we might think cares about the product we’re talking about. So a lot of times you get some of these campaigns where you’re like, this person literally doesn’t give a shit about whatever they’re talking about.
[00:14:25] And we all know that because of given who they are. Um, so reliable narrator is a big one for me. People who I feel are more apt to actually use the product I want to sell. And so, regardless of whether or not they’re lying about it, I would just look to those people to use that product over anybody else.
[00:14:48] Rachel Moore: Yeah. Yeah. And my thing would be ease of adoption or ease of participation. Um, you know, like if, okay, [00:15:00] so where I’m assuming they probably did this through restaurants maybe, and stuff like that partnered with restaurants and said, you’re here anyway, draw a bottle of ketchup.
[00:15:09] And you’re just sitting there, if you’re just sitting there waiting for your food, sure, I’ll just draw a bottle of ketchup. But if you’re just like trying to catch me in the middle of the day, like, just, Hey, you want to draw a bottle? No, I’m busy. I’m going to go somewhere. So, and that’s just like one example, but I think too, about going to events where Hey, do this, be part of this. It’s super easy. And I’m a big fan of QR codes. Don’t care what anybody else says, marketing out there, um, obviously used correctly, super easy to scan. Although I know we talked about that and Tanya’s like, no. N-O, to those QR codes, but I’m a fan. So we go to Avalanche games, our local hockey team, and they’ll do that a lot of times.
[00:15:44] They’ll you’re not that old.
[00:15:46] Tanya Ballard Brown: My old lady, like,
[00:15:48] Elizabeth Allen: I like how she likes to pretend she’s older, so much older than the two of us. I’m old! Ugh!
[00:15:56] Tanya Ballard Brown: I got my old lady ways. I have old lady ways.
[00:15:58] Elizabeth Allen: I got my cane and I’m just [00:16:00] kind of like trucking along with my cane. No, shut up, Tanya.
[00:16:05] Tanya Ballard Brown: I got my old lady ways.
[00:16:09] Elizabeth Allen: Tanya, you know we all can see you, right? You sound stupid.
[00:16:14] Rachel Moore: Exactly
[00:16:16] Elizabeth Allen: Okay, Tanya, how old are you?
[00:16:19] Tanya Ballard Brown: Not an age I’ll ever say out loud on any public platform ever.
[00:16:24] Elizabeth Allen: I, I believe you’re like a little under ten years younger than me. And you definitely do not look it. Because also, I don’t have that melanin. The lack of melanin has fucked me. So, I don’t look as good as you.
[00:16:38] Tanya Ballard Brown: But you know what? The other thing is that long ago, I got sunburned. And because of that I just didn’t know, you know, brown folk could get sunburned. They can, you do, I did. And from that point on, I probably overdid it, but I would slather the sunblock on.
[00:16:58] Elizabeth Allen: That’s smart.
[00:16:59] Rachel Moore: [00:17:00] Mm-Hmm.
[00:17:01] I
[00:17:01] Tanya Ballard Brown: wasn’t even getting the little bit of sun that I, you know, this little bit of sun damage I probably should have at this age, I didn’t get because I was so thickly covered.
[00:17:14] Elizabeth Allen: I, I had to have this discussion with my daughter recently. Because she was like, So people of color don’t get sunburned, right? And I’m like, no, no, no, no, no. Everybody should still put sunscreen on. Like we had a whole about. I was like your pasty ass though, it’s just more likely to get sunburned.
[00:17:35] Tanya Ballard Brown: A spectrum. There’s a spectrum.
[00:17:39] Elizabeth Allen: A Black person should still put sunscreen on, but their melanin is definitely going to protect them a little more than you and I. We had a whole discussion about it and, uh, she was shocked, but yeah.
[00:17:51] My whole point is you are probably a little under 10 years older than me and you look far younger than me. So shut up. [00:18:00] I hate you so much
[00:18:02] Tanya Ballard Brown: I got old lady energy. I’m waiting to be Sophia Petrillo. You don’t understand. I’m waiting for the day.
[00:18:08] Elizabeth Allen: You wanted that don’t don’t come to me. You say I’ve got old lady energy. You want that old lady energy. That’s not natural
[00:18:18] Rachel Moore: Meanwhile in Slack, she’s showing off like, I’m going out tonight. And he’s wearing like these slinkiest, most cosmopolitan dresses ever. That all of us are like, well, that would be neat to look like that.
[00:18:30] Tanya Ballard Brown: And then I actually assigned one of our friends to find me a bikini today. So we’ve been DMing about that all day.
[00:18:42] Elizabeth Allen: Essentially, Tanya, I hate you. Shut up. Stop talking. I you.
[00:18:47] Rachel Moore: But she has old lady energy.
[00:18:48] Tanya Ballard Brown: I wore makeup several days last week like with the blush and everything.
[00:18:53] Rachel Moore: Whoa.
[00:18:53] Elizabeth Allen: The best part is that you wearing makeup is like so impressive compared to every day you wearing makeup. [00:19:00] It’s like, I hate you. I hate you, but I love you, but I hate you, but I love you.
[00:19:05] Rachel Moore: It’s a mixed bag. Uh,
[00:19:07] Tanya Ballard Brown: Back to the marketing.
[00:19:09] Rachel Moore: Back to marketing. Um, so we, we settled on convenience, trusted narrator, the narrative voice. And then, um, Tanya forgot what you said.
[00:19:21] Tanya Ballard Brown: Oh, no, I was just saying that. Um and with Megan Thee Stallion with the dance challenges and also What I don’t even know that she was selling her record. She was selling her brand I mean, I think it was more about getting people engaged with her music or whatever. But it certainly elevated her brand because everybody was in their house with their families doing these dance challenges.
[00:19:46] Rachel Moore: Well, I think you hit on it then, all of these things tie together. It’s about that campaign’s got to be activated where the people are already in their, in their natural habitat of wherever they are. And, and I think joy has to come [00:20:00] into it too. It was fun for them to draw a ketchup bottle.
[00:20:02] It was fun for them going viral on TikTok. What else were they going to do? Um, But just tapping into the feel good, activating the feelings of the people you want to actually participate in the UGC in the user generated content campaign, but all those things.
[00:20:17] And of course, yes, making sure the last thing you want to do is give air time to fake or questionable or, Ooh, you know, someone who’s, um. But all those things matter, but it can be such a big payoff. And maybe if someone listening to this does a campaign like that, you too, you too, friend can win at Cannes Lions Festival of Creativity.
[00:20:36] On that note, we’re going to take a break and come right back with the next segment. “Good Marketing?”.
[00:20:42] JTM S2 E006 – Seg 2
[00:20:42] Rachel Moore: And we’re back with the next segment “Good Marketing?”, Tanya. I’m actually going to pivot to the thing you shared on Instagram. Cause I had something, but it’s from 2015, which is old. Um, we can share it in the notes if we want to, but, would you like to describe what the thing is that you shared on Slack?
[00:20:58] Tanya Ballard Brown: What happened was this [00:21:00] morning during my feed I got like back to back really really usually I kind of see a thing that’s good and then there’s like four or five things I don’t care about that I scroll right on past. And it was like back to back, the algorithm was just serving it up today.
[00:21:14] And one of the things was this little video with this man on a bicycle. And it was like something in Tuscany and he rode a bicycle and there was a couple of images and then it just went away. Now I watched this like four or five times because I was trying to figure out well what is he selling? Like is he selling that bike?
[00:21:30] Is he selling that suit? Is he selling tours to Tuscany? And what it made me do was then I went and looked in the comments and other people were saying what are they selling? And finally someone said perfume Perfume and
[00:21:46] Elizabeth Allen: Okay. Let me break in here. I just started watching this and there’s nothing in the first like three seconds of this ad that makes me think they’re selling perfume.
[00:21:56] Tanya Ballard Brown: Well the thing about that link that I shared, is the [00:22:00] longer version of the the ad which I think at some point does get to We’re selling you perfume. What I saw I guess was they boosted it and maybe with the boost you only get a few, because at some point they said go see the whole ad in our bio, but I was like, so flummoxed because I was like, what are they selling?
[00:22:23] I mean, I like this. If I didn’t like it, I probably wouldn’t have spent that much time with it. But I was like, what are they selling? Like, I want to go on this trip. Or like, who is this man? Like, what
[00:22:35] Elizabeth Allen: That’s exactly it.
[00:22:36] Okay, this man is riding on a bike and then he’s passing by some kids who are eating some like oranges and , nothing is giving perfume sales.
[00:22:48] Rachel Moore: He’s in a full suit.
[00:22:50] Elizabeth Allen: Yeah. And then he’s walking around like, he seems like he’s at Medieval Times, but I know it’s not Medieval Times, but that’s what it looks like.[00:23:00]
[00:23:00] Tanya Ballard Brown: He is selling perfume and oh, the other thing that I think, aha, the ad said we’re always sold out, so you have to get on the list to be able to buy this thing that they were selling, which what is it?
[00:23:13] Rachel Moore: Well, you went and looked and found out. It worked.
[00:23:16] Tanya Ballard Brown: I did because I was, I was like, what is he selling? I need to know, I must know. So I did not sign up on this list though. Or for perfume because I didn’t want any of that. You know what I wanted? I wanted whatever that trip was that man was doing on that bicycle. I wanted them to sell me that.
[00:23:33] Rachel Moore: And well, it starts off too. Yeah. They shout out like it’s a Tuscan summer. Like that was the first thing I saw. I’m like, I’m watching, I’m going to watch this. Cause it looks just marvelous. And you see the countryside and the flowers, they are super cinematic with like, you know, you see like the fan blades.
[00:23:50] You know, with the little fruit in the background and yep, and it just looks like, oh, is this a vacation that you’re planning for? I would have assumed it was tourism, frankly. Mm.
[00:23:59] Tanya Ballard Brown: [00:24:00] That’s exactly where my mind went and then the other people were like What is it? Is it still in the bike or is this the suit? You know, like what? I hadn’t even considered any of that because I I thought who is this man because he looked vaguely familiar So i’m like, well, I want whatever that is he’s doing because it looks so familiar
[00:24:21] Elizabeth Allen: So that has me asking when we see marketing like this, where they make you like work for it, right? Like where it’s not super clear what they’re trying to sell. How often are people buying what they end up selling? I’m, I’m very curious about that because I can see myself for myself personally. I would be intrigued by the beauty and the aesthetic of this video.
[00:24:50] I would then go to look to what they were selling and then not in a million years would I ever actually go ahead and buy the perfume, right? Like I would just be like, Oh, they, they sold [00:25:00] me an experience. Um, a moment in time, but like, am I buying what they’re selling after this weird cinematic adventure that did not make it obvious what they were selling?
[00:25:14] Tanya Ballard Brown: Well, I, I don’t know that brand, so I’m, and I’m not going to be buying perfume. I haven’t smelled, you know, already smelled. So there, that was off the table to begin with. It maybe if I had maybe if it was a like if it was Tom Ford i love him I’m, just gonna assume i’d like it because I know Tom Ford, you know the man I mean, look at surely whatever he’s selling got to smell good.
[00:25:38] You know what i’m saying? But I didn’t know this brand so I’m like I mean I’m more aware of it now. If it’s sold in a actual brick and mortar somewhere, I’d like to smell it, but I’m never going to get on the list to buy some elusive something I’ve never even smelled before. Like, that just was not going to happen.
[00:25:56] Rachel Moore: You know , I, I’m curious to, I mean, [00:26:00] a couple of aspects to the ad and I’m reading this from the caption on Instagram. So, uh, apparently.
[00:26:05] Tanya Ballard Brown: And that caption wasn’t there on the thing I
[00:26:07] Rachel Moore: saw
[00:26:07] Oh, there you go. Um, so it says, um, this season short film, apparently this is, they do this more, more times than once. Um, accompanies folk singer and nature appreciator, Sam Lee.
[00:26:19] His handle is Sam Lee song on Instagram on a journey. Um, okay. We filmed Sam on a journey of curiosity, singing the folk song of nature, adoration, sweet lemony. I have no idea what that song is. Um, Amid the distinctive landscape. So I, I just wonder too, they’re playing off of somebody who I, I’m assuming is known locally, uh, as a, you know, singer and then maybe a well known song.
[00:26:46] So there, it seems like they’re very much. And then, of course, I mean, this is a big budget, um, production on the video. I mean, all the, the B roll and the different landscapes and following and everything, but they, they [00:27:00] certainly are tapping into a very specific. reaction from audiences. I mean, at most Tanya, you’re not going to go buy the perfume, but you’re sharing it.
[00:27:09] Cause you’re like, this was a beautiful film.
[00:27:11] Tanya Ballard Brown: It really was. I went somewhere with it. Man, I was like, okay, I’ll go. Where’s, how do I go? Where are we going?
[00:27:20] Rachel Moore: Well, that might be it. I mean,
[00:27:22] Elizabeth Allen: but how many times do you like share this film because it’s beautiful and does anybody know that it’s hawking a scent, a perfume? Because I can’t tell that even from this, this, what I’ve watched here does not tell me that it’s hawking some sort of scent
[00:27:41] Rachel Moore: Well, it’s interesting.
[00:27:42] Elizabeth Allen: Or a perfume or cologne.
[00:27:44] Rachel Moore: Yeah.
[00:27:44] Tanya Ballard Brown: Well, I don’t know this brand and I guess now that you know based on the caption, I guess they do these Like this is this year’s
[00:27:53] Rachel Moore: Yeah.
[00:27:54] Elizabeth Allen: You have to know to look out for this company’s ad that it’s going to be, this [00:28:00] is gonna be the ad and this is, and, and it’s going to be hawking a particular scent in this new season.
[00:28:06] Rachel Moore: You know what I think of
[00:28:07] Elizabeth Allen: But anybody else would read, watch us, be like it. It seems like a lovely jaunt in the Italian countryside.
[00:28:14] Rachel Moore: know,
[00:28:15] Tanya Ballard Brown: And maybe and maybe it’s not for us. Maybe that’s the point It’s not meant for for it’s not meant to attract new people purchasers. It’s meant they’ve decided who their folks are their people know them. They’re in a niche and bodice
[00:28:28] Rachel Moore: You know what it makes me think of. Um, this is in no way on the same level of what we just saw and totally different industry. The Budweiser Super Bowl commercials, like every year. I do watch Super Bowl for the commercial. I don’t give a good goddamn who’s playing and who wins. I don’t care.
[00:28:47] I’m there for the people and the food and the commercials. Cause I care about the commercials and I think they’re interesting. But, um, that’s, that’s always, everybody’s like, what’s the Budweiser commercial going to look like this year? Like it’s, it’s a thing you know is [00:29:00] gonna happen. Um, um, so I, again, very loose correlation because those are in two different worlds, but you do wonder if, like, there is a fan base, it’d be interesting to see, like, is there a fan base just for the films?
[00:29:12] People like, I don’t want to buy the perfumes, but I am going to watch the films because they’re really well made. It does bring up that. It’s an interesting tactic. Um, and expenditure, marketing expenditure for that company, be like, you know what? We sell perfume, but what else we do is we make really beautiful Instagram movies, you know, and we just do that.
[00:29:33] It’s interesting. All right. Well, those of you who, if you are in Tuscany and do buy that perfume, please let us know. We’d love to get a whiff and see if it’s actually, if it transports us as the video did. So we’re going to take a break and be right back with, uh, “We Got Got.”
[00:29:51] JTM S2 E006 – Seg3
[00:29:51] Rachel Moore: And we’re back, uh, to talk about “We Got Got”, I, I, uh, I did lay up that I finally got got, but I don’t want to go first. Uh, did anyone [00:30:00] else get got and want to share?
[00:30:01] Elizabeth Allen: I guess I got got, but like not anytime soon. Do you know what I mean? Like I got got by something, but like, I’m not willing to put down my money yet because I’m unemployed. So I probably shouldn’t do it. I got got by, have you heard about the company called Journeey? JOURNEE
[00:30:22] Tanya Ballard Brown: Do they sell shoes and sneakers
[00:30:24] Elizabeth Allen: They do not sell shoes or sneakers. They’re not Journeys. Yep.
[00:30:29] Tanya Ballard Brown: Oh, okay, no.
[00:30:30] Elizabeth Allen: Their whole thing is that basically you give them a, um, a budget about how much you want to spend on a trip. And they plan an entire trip for you that you do not know where you’re going. They give you some information beforehand, like pack for cold weather, pack for warm weather, you know, pack a bathing suit, whatever.
[00:30:56] And then you get you get an envelope for when [00:31:00] you arrive to the airport. And when you arrive to the airport, you open the envelope and it tells you where you’re going. And I love it so fucking much. I want to go on this goddamn trip so much. Um, I feel like I know a lot of people, it depends on how you travel.
[00:31:19] A lot of people would have like a hard time giving up that control. Right. Um, I don’t know if my husband could or not. I feel like I could, like, I would be just great being like, tell me what to pack and we’re going to go somewhere cool. Right. Um, So I’m not going on a trip like this anytime soon because again, I’m unemployed and I probably should not be spending that money, but the idea that you would get to an airport.
[00:31:46] And then you would find out where you’re going and like some of these trips are like Croatia, Romania, you know, Greece, like that is so cool to me and I love the concept [00:32:00] so much that in my heart, I got got already. It’s in there and it’s burrowed deep and it’s going to stay there until I can afford to do it.
[00:32:08] Um, but I like, I think that’s the coolest thing. Yeah. And again, I know not everybody has the ability, like, everybody travels differently and not everybody can give up the control to do that. I fully feel like I could. I would. I feel like I would have to convince my husband to like, push through on that.
[00:32:31] Rachel Moore: Or just take some of your friends that if your husband doesn’t want to go.
[00:32:36] Elizabeth Allen: Exactly. That too. Yeah, exactly. Um, but I personally, I would like, tell me where to go. Tell me where to go. Just tell me. I will show up to a fucking airport. Tell me how to pack and I’m good. Let’s see what’s going on. And I think it’s really interesting. I’ve seen a lot of people. I became aware of it because of TikTok and [00:33:00] people doing the big reveal when they get to the airport
[00:33:04] Rachel Moore: Oh God. That’s like, yeah that’s easy to do. It’s just like, Oh my God, everybody. Ah.
[00:33:09] Elizabeth Allen: Fascinating and like, you know. You get the people who are like I kind of think I figured out where we were going. Or the people who are like, I have literally no idea.
[00:33:18] I mean I packed adequately for it based on what they told me. But I had no idea. And I think I don’t know I like I think that’s the coolest fucking thing to do. So I got got for something I can’t got got for for a little bit, but I will got got for it eventually. Mark my words
[00:33:40] Rachel Moore: Nice. I love it. Tanya has already said no. She’s not probably wanting to do
[00:33:43] Tanya Ballard Brown: It’s the kind of thing I think I, in my brain, I’d be like, oh, that sounds so fun. And then in practice, I like, they could like, I don’t need, I don’t need to choose the place. Here’s what’s the thing. I don’t need to choose the place. Or the itinerary [00:34:00] where it would be a problem for me is where am I sleeping?
[00:34:02] Like I doubt I just need to have more control over that part of the bit like I have more control over where i’m laying down.
[00:34:09] Elizabeth Allen: See, I admit, I am trash. And I will sleep fucking anywhere. Like, I, I, I, I, I wish, I wish I was a cooler, more like, you know, a person who had higher means of like, you know, I, no, I will, I will fucking sleep anywhere. This is why I’m probably good for this thing because I’m like, I will sleep on the side of the road. I don’t care. If you tell me my hotel is under this like 7 Eleven, under the slurpee of this 7 Eleven, I will probably sleep there, okay?
[00:34:47] Rachel Moore: She probably would. But, she’d have great time.
[00:34:49] Tanya Ballard Brown: See all the rest of it I can do like if you like we’re all gonna cattle cart in this Okay, that I can, I wouldn’t, I’d be uncomfortable, but I wouldn’t complain. [00:35:00] I, and I wouldn’t, even if I didn’t like the lodging, I wouldn’t complain, but I would be not happy about it. Like I would. It would definitely take away from the experience of the trip, but the having to choose and the, um, all that part, that sounds cool.
[00:35:15] Like somebody else do that work. And I just do during the day, all the things that you decided we’re going to do based on what I told you, I was kind of interested in. That sounds cool.
[00:35:24] Elizabeth Allen: It reminds me of when, okay, so my best friend, um, we planned her bachelorette weekend, right? And the rest of us, like, I got, I got married so fucking long ago that we did like, Like my parents brought a stripper into my parents house and that’s what we did for my bachelorette because it was so long ago. But for my best friend’s bachelorette weekend her sister , We went to Fells Point in Baltimore, but we didn’t tell her where we were going.
[00:35:49] So it was kind of the same thing where we told her, okay, this is what you want to pack. Like, this is the kind of vibe you want to pack for. Like this is like the kind of, uh, weather it will be, [00:36:00] but we’re not going to tell you. And then we drove her down there and it kind of gives me that vibe and I would love to experience that.
[00:36:07] And she loved it so much. Like she was so excited that like, The idea that she didn’t have to plan anything. It was just like us figuring out exactly where she was going. And, um, yeah, I just think it’s one of those things where like, I feel like everybody one time in life should just be like, tell me where you’re taking me.
[00:36:27] That’s kind of cool. Right? Like I would, I would love that. I agree. You do have to really Respect and trust the people that are taking you. I get that. So depending on how you feel about the company, um,
[00:36:42] Tanya Ballard Brown: Yeah,
[00:36:42] Elizabeth Allen: Not Fyre Festival. Although again, I want seven more Fyre festivals and I will watch every single one of those documentaries.
[00:36:50] Rachel Moore: is, it’s train wreck.
[00:36:52] Elizabeth Allen: Oh my God. Oh my God. But you know, I, I, I get that. Like, I get that. That’s like, that’s a tough thing for a lot of people to deal with. I [00:37:00]
[00:37:00] Rachel Moore: Yeah.
[00:37:00] Elizabeth Allen: personally, like. Everything I’ve seen about the experience is like, it’s going, it’s going to be a good high end experience. You’re not going to be like, trashed in some like, fucking hostel or something.
[00:37:12] You know what I mean? Um, that, I can understand that. And it’s like, I feel like I’m like, 16 and you’re like, putting me in a hostel. I, I, I would be upset about that. But everything I’ve seen about it is, it’s like, it’ll be a traditional hotel. It’ll be a traditional food experience. They’ll take you on these experiences that are like, really known in that region.
[00:37:33] Tanya Ballard Brown: Well, maybe I’ll relinquish some control and go with you when you go. Maybe I’ll breathe
[00:37:40] Elizabeth Allen: I love you, but I’m not sure youcan handle it.
[00:37:42] Rachel Moore: She’s
[00:37:42] Tanya Ballard Brown: Maybe I will unclench and and go
[00:37:48] Elizabeth Allen: I love you. And if you can unclench, you are invited, but I will wait and I will hold my breath until you can unclench.
[00:37:55] Rachel Moore: Yeah, that’s a commitment. That’s like, that’s like remodeling a bathroom with somebody where you’ve [00:38:00] like, that is, if you’re gonna like, go travel with somebody and you have not aligned on how you travel, ooh, ooh.
[00:38:05] Elizabeth Allen: That’s a perfect way to explain it. It’s like one of those, like, TLC, like, HGTV shows where you have to, like, give up all of the control to somebody to redo your bedroom.
[00:38:15] Rachel Moore: It’s hard. It’s hard. It’s not easy. Yeah, that’s, that’s
[00:38:18] Elizabeth Allen: I am fully, I’m fully in. Like, I, maybe I’m, I, I might be, like, admitting my IQ here because I’m like, I’m in! This is fun!
[00:38:30] Tanya Ballard Brown: I mean, but it would be a business Apparently a successful one if there weren’t a lot of I mean, they they tapped uh, market that people are like I want to be surprised. I need a little surprise in my life and I’m willing, I want to have some adventure. And again, just on the surface, I’m like, yes, I want to do that.
[00:38:50] It sounds so exciting. Cause I’ve seen the things I even, I even looked to see like, you know, I feel that the little application. And then I was like, I can’t do this,[00:39:00]
[00:39:00] Rachel Moore: She’s like, nope, breaks.
[00:39:02] Tanya Ballard Brown: But they market well, that they might lay out something that, um,
[00:39:06] Rachel Moore: Don’t send me here.
[00:39:08] Tanya Ballard Brown: Or even if you send me to a place I’ve been your experiences I’m having, there are things I didn’t do. So it’s still some wonderment. Um,
[00:39:16] Elizabeth Allen: My sister and My I would always say about the movie Speed, but I’d already seen the airport.
[00:39:25] Rachel Moore: Oh my God.
[00:39:26] Elizabeth Allen: We repeat that every time we, one of us has to bring to the airport. But I already seen the airport.
[00:39:30] I feel like that’s what I would be like if I was like, but I, I, I’ve been to Barcelona a couple of times.
[00:39:36] Why are you sending me back to, I mean, I would, I really, honestly, I wouldn’t be mad. I’ll go back to Barcelona anytime, but in theory, I would like to go to some place different.
[00:39:46] Rachel Moore: I would totally do it. Um.
[00:39:49] Elizabeth Allen: Okay, that’s my got got,
[00:39:51] Rachel Moore: No, that’s good. Tanya, did you get got got? In the last week, did you get got? I can’t talk. Did you get got?
[00:39:58] Tanya Ballard Brown: Got. Did I [00:40:00] get got? I did not get got this week. I was down home, down south, um, with my family people. And I didn’t really do any buying or spending or any of that. Cause I was down home, you know, I ate, I just got hot. I tried to eat some hot dogs a couple of times and that was a terrible, terrible experience because my stomach didn’t want that. And it was too hot. It was hot. Um,
[00:40:28] Elizabeth Allen: So everybody wants to know, did you end up getting Duck Donuts?
[00:40:33] Tanya Ballard Brown: I did not get the Duck Donuts because I literally could not time it right for windows. I mean, like I should have made a reminder or something on my phone because every time I thought about it, the doors were closed.
[00:40:46] Elizabeth Allen: So disappointed
[00:40:48] Tanya Ballard Brown: You and me both, sister. You and me both. And my cousin reminded, like, when I went over there Friday, she asked me about them.
[00:40:57] And I was like, no, because you’re just now [00:41:00] asking me and it’s closed. They closed early. But I will be back down south. And I will time it so that coming in, I am able to stop at the Duck Donut on the entree into the south. And therefore, I will arrive at my final destination, Duck Donut, in hand.
[00:41:23] Rachel Moore: Excellent.
[00:41:24] Elizabeth Allen: Good. So Rachel, I’m assuming you may have purchased a few things.
[00:41:28] Rachel Moore: I did. I have a couple to show off. I purchased way too much stuff. Um, I have no regrets. So, uh, I went to Fan Expo. So just a quick little primer on this. Um, used to be called Denver Comic Con. Uh, then San Diego got all up in their feels. They’re like, we are the only comic con and they legislated, or they, you know, got all, they got all, uh, sue-y with, uh, all the other comic cons said, nobody else can call yourself a comic con.
[00:41:59] It’s just us. [00:42:00] We are the comic con. So none of these other entities could call themselves a comic con. So then we switched to Pop Culture Con. And then I think the whole thing got bought by this, um, entity called Fan Expo. Um, any who, they’re the ones who put on this, um, Comic Con-ish thing every year here in Denver.
[00:42:17] We go, we’ve gone, oh God, it’s gotta be almost every year for 10 years now. Um, so we’ve gone since the kids were pretty little. Uh, gloriously, they can now, we basically just go and I’m like, there’s no good signal in there. So we’re like, let’s meet at that spot at this time, bye. And that is wonderful. Oh my God, it’s the way to do it.
[00:42:35] Um, so I like going, um, there’s always things I look for, things that kind of catch my eye. I’m a total nerd. Um, I also really the two things I’m going to show, um, are, it’s cool because there’s all this, you know, pop culture, nerd culture, sci fi, anime. You know, comic books, superheroes and just generally movies. Um, like, I got to see Sean Gunn in a panel. I got to see [00:43:00] the cast of The Boys.
[00:43:02] Tanya Ballard Brown: Oh, is his brother there, too?
[00:43:03] Rachel Moore: James was not that. I know of . Sean Gunns’ like, he’s a little busy.
[00:43:08] Tanya Ballard Brown: Okay.
[00:43:08] Rachel Moore: It was like noted.
[00:43:10] Tanya Ballard Brown: Understood, understood.
[00:43:11] Elizabeth Allen: As a Gilmore Girls fan, Sean Gunn is the most important of the two.
[00:43:14] Rachel Moore: He was really, he was really nice. Um, uh, quick side note too, like the way, where, where I was sitting, I, since I was by myself, I just grabbed a seat in the front row that, you know, where someone left a gap and, um, it was funny cause they moved the microphone to be more accessible, which is really nice, um, over, but it was so that Sean and the moderator were basically looking right in my direction, right over my head.
[00:43:35] My allergy started kicking in. So it literally looked like I was crying at all the answers. And I’m just like, I’m, I’m. that was funny.
[00:43:45] Elizabeth Allen: It’s not that serious.
[00:43:46] Rachel Moore: I’m not that emotional. Um,
[00:43:49] Tanya Ballard Brown: I just can’t breathe!
[00:43:50] Rachel Moore: Just like it’s, it’s very, my eyes, uh, I saw Andy Circus. Awesome. Um, that was lovely, but so the expo hall is where they have all the [00:44:00] merch. And so two things I got, so I I’ve had my eye, I love this booth.
[00:44:04] I’m going to hold it up to the camera. So basically what he does is this guy creates these renderings of very like recognizable silhouettes or appearances of people like the sticker I’m holding up, you know, immediately that’s Ruth Bader Ginsburg. Um, and then within their face, so instead of feature their face, he’ll he’ll embed quotes.
[00:44:25] Or things that they had said. Um, so I got one and it’s basically Ruth Bader Ginsburg and it’s her quote, women belong in all places where decisions are being made. It shouldn’t be that women are the exception. So love to that sticker still have to decide where I’m going to put it. Uh, I’ll, I’ll share on Instagram what that looks like.
[00:44:43] And then. I am a Lord of the Rings fan. And one of my favorite lines in Lord of the Rings is by Eowyn saying, I am no man. So, um, there’s, this is a, it’s wood carved painting, which is some light painting illustrations, but basically, and [00:45:00] again, I saw this a lot too. Um, I’ve commented to Georgia, a lot of the art. is like showcasing. And I, I kind of like it because it feels like you can insert yourself into whatever character it is. So this wood carving, it shows Eowyn character from Lord of the Rings, standing with a sword. And the quote is I am no man, but her face, there’s no features again. It’s like a blank face.
[00:45:21] So it’s, I do like that. You can insert yourself, like you can be Eowyn. And, um, That was a theme I saw throughout a lot of the merch and the art, um, at the whole fan expo. And of course, for those of you who don’t know what the hell that quote is, uh, it’s, it’s a really key moment in Lord of the Rings in the book and the movie where basically a woman kicks him, kicks a male, evil male character’s ass.
[00:45:43] And the whole, whole prophecy was that he’s like, no man can smite me. And she’s like, well, guess what?
[00:45:48] Tanya Ballard Brown: I’m no man.
[00:45:50] Elizabeth Allen: no
[00:45:50] Rachel Moore: Oh, so great. So yep. I nerded out. That was not the only stuff I got. And, and for posterity, I did go, I cosplayed two days. I cosplayed another day too, as, [00:46:00] as Captain Janeway, cause I’m a Star Trek nerd. But, um, as an adult, I wasn’t a nerd when I was a kid and I kind of regret that.
[00:46:07] But, uh, I, I went as democracy zombie.
[00:46:11] Tanya Ballard Brown: You looked good, too. It was, like, a really good costume. Mm
[00:46:14] Rachel Moore: I had I had a styrofoam gravestone that already said R. I. P. on it. And I just, I put, I carved into it democracy 20, uh, 1776 to 2024. And, uh, I got a lot, people were stopping me to take pictures and they’re like, Right. And they’re, they’re going right, right.
[00:46:31] I’m like, right. I’m like inspired by actual events and they’re like, uh, uh, it was, it was very, there was a lot of camaraderie around the angst and I was like, well, at least I found some people who, who get it. And so, um, so yeah, that was good. It was good times. I spent a lot of
[00:46:49] Elizabeth Allen: So awesome. That was such a cool cosplay. Like, that was awesome. Where you had, like, the, the parts of the, like, you know, constitution on your arms.
[00:46:59] Rachel Moore: Declaration of [00:47:00] independence on my left side. And constitution on the right.
[00:47:04] Elizabeth Allen: So, good. It was, oh my god, you looked amazing.
[00:47:07] Rachel Moore: Thank you. I, so, uh, also I just want to give a big shout out, uh, as this podcast goes out, uh, apparently, um, you know, freedom and humanity won in UK and France over the weekend for their election. So there is hope in places. So.
[00:47:25] Elizabeth Allen: For some people.
[00:47:26] For
[00:47:26] Rachel Moore: some people who have accents that I don’t have, but yeah, anyway, um, well, that brings us to the end of this particular episode of Just Trust Me.
[00:47:37] It’s all the time we have for today on our way out, uh, Elizabeth Allen, where can people find and follow you
[00:47:43] Elizabeth Allen: Find me on LinkedIn at Elizabeth Allen 1001. Oh,
[00:47:48] Rachel Moore: Excellent do find her as a content market extraordinaire who needs people to pay her to do good things. So go do that. And then, uh, Tanya Ballard Brown, where can we find and follow you?
[00:47:59] Tanya Ballard Brown: [00:48:00] I am at T double B on all of the things. T D O U B L E B.
[00:48:06] Rachel Moore: And where is your, um, little peeing on the rug intern?
[00:48:12] Tanya Ballard Brown: Butterbean Ballard Brown is on Instagram and TikTok though. She has not posted a TikTok in a very long time. I might, I might let her do one soon.
[00:48:22] Rachel Moore: Okay, cool. And then, um, you can find and follow me. Rachel has the mic MIC anywhere. Uh, follow the podcast on Instagram, TikTok and Threads at Just Trust Me podcast. And anywhere you listen to your favorite podcast, definitely can share some pictures of pets and. Um, merch that we’ve, you know gotten, gotten by.
[00:48:40] If you liked this podcast, subscribe so you don’t miss an episode, especially when we come up on season 17. Uh, signified by , Elizabeth’s latest TikTok account. Uh, and if you really liked it, leave us a review ’cause that is always good marketing. We’ll catch you on the next episode of Just Trust Me. Bye everybody.[00:49:00]
[00:49:01] Tanya Ballard Brown: Oh wait!Au[00:49:04] Rachel Moore: revoir.Vo. peewee AU REVOIR