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the background is a futuristic city skyline with gigantic clouds, all in variations of light green. In the foreground, a large purple set of headphones is at the top left, with the logo "marketingXP beside it" and the word "podcast" just below. The main title below, within a solid white bar, reads "Maslow Might Have Been a Marketer" and the subtitle below that reads "episode + show notes + powerup"

Maslow Might Have Been a Marketer

In this episode of marketingXP—Maslow Might Have Been a Marketer—Rachel points to Abraham Maslow, creator of the Maslow’s Hierarch of Needs, and calls him a solid marketer because of how closely human needs align with messaging. Listen to the episode for the three important aspects of Maslow’s pyramid and, if you’re looking to impress a client or executive in your life, access the PowerUp for this episode >>>

5 Feelings to Give Your Audience in 2017

For brands, you’re planning mode for a new year. While you muscle through your future, your customers face their own challenges for 2017. How can you reach out your hand, take theirs, and step into the next year together?