Collaboration is Key for Anh Nguyen
In the first interview of the Marketers Managing miniseries, recorded live at Content Marketing World in Denver, Rachel sits down with Anh Nguyen, Chief Brand… Read More »Collaboration is Key for Anh Nguyen
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Ode To Event Marketers
This week, Rachel is on the trade show floor at Content Marketing World in Denver, running her own booth with a conversation station and a… Read More »Ode To Event Marketers
Should Social Media People Know Graphic Design?
Rachel makes the case that social media professionals can benefit significantly from having basic graphic design skills. You don’t necessarily need to be a full-fledged… Read More »Should Social Media People Know Graphic Design?
The Hidden Cost of AI Productivity
Artificial intelligence has become remarkably good at giving businesses something they can never seem to get enough of: TIME. Marketing teams can generate campaign ideas… Read More »The Hidden Cost of AI Productivity
Do You Know Your Brand Style Guide By Heart?
Rachel goes deep on brand style guides this week, the “bible” every marketer needs and so few actually build. She talks through why you should… Read More »Do You Know Your Brand Style Guide By Heart?
Why I Hate Email Marketing
Rachel’s hot take: she can’t stand email marketing. Not the strategic kind built on real opt-ins, which she respects. The kind where someone scrapes a… Read More »Why I Hate Email Marketing
B2B Webinar Strategy: What Works Now
Every few months, someone declares the webinar obsolete. It’s an easy conclusion to reach if you’re judging success by registrations alone. Attendance rates have become… Read More »B2B Webinar Strategy: What Works Now
How to Use AI to Draft and Schedule Social Captions in Bulk
Welcome to this episode of ‘But Wait There’s Moore’ where we dive headfirst into boosting your marketing game with a little AI magic! In today’s… Read More »How to Use AI to Draft and Schedule Social Captions in Bulk
I Got Laid Off and Accidentally Went Fractional
Most people who go fractional planned it. I didn’t. In 2023, I was laid off from my role as Senior Director of Marketing at a… Read More »I Got Laid Off and Accidentally Went Fractional
YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It
If your podcast isn’t on YouTube, you don’t have a discovery strategy. You have a hope. For years, podcasting operated inside a relatively closed ecosystem.… Read More »YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It