Collaboration is Key for Anh Nguyen
In the first interview of the Marketers Managing miniseries, recorded live at Content Marketing World in Denver, Rachel sits down with Anh Nguyen, Chief Brand… Read More »Collaboration is Key for Anh Nguyen
podcast host
How To Make A Podcast Guest Comfortable
Being on camera can make even the most accomplished executives nervous. Rachel shares how she helps guests relax before and during a video podcast, from… Read More »How To Make A Podcast Guest Comfortable
B2B Webinar Strategy: What Works Now
Every few months, someone declares the webinar obsolete. It’s an easy conclusion to reach if you’re judging success by registrations alone. Attendance rates have become… Read More »B2B Webinar Strategy: What Works Now
The “White-Glove” Pivot: How RS&H Transformed a Start-Stop Podcast into a Strategic Brand Asset
Why one AEC firm stopped relying on internal hosts and hired a fractional producer to turn thought leadership into a culture-driving machine. The Challenge: When… Read More »The “White-Glove” Pivot: How RS&H Transformed a Start-Stop Podcast into a Strategic Brand Asset
Why B2B Podcasting Is No Longer Optional — It’s a Marketing Channel That Earns Its Keep
There was a time when a B2B podcast was a nice-to-have, a forward-thinking experiment. Something a company tried when they had extra budget and a… Read More »Why B2B Podcasting Is No Longer Optional — It’s a Marketing Channel That Earns Its Keep
I Got Laid Off and Accidentally Went Fractional
Most people who go fractional planned it. I didn’t. In 2023, I was laid off from my role as Senior Director of Marketing at a… Read More »I Got Laid Off and Accidentally Went Fractional
YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It
If your podcast isn’t on YouTube, you don’t have a discovery strategy. You have a hope. For years, podcasting operated inside a relatively closed ecosystem.… Read More »YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It
The Authenticity Backlash: Why Human Voices Are Winning the Podcast Wars in 2026
As AI floods the airwaves, listeners are tuning out robots — and turning up the volume on real people. Podcasting is changing, but not in… Read More »The Authenticity Backlash: Why Human Voices Are Winning the Podcast Wars in 2026
Going Fractional? Set Up Contact Methods First
Making the leap to fractional work? Before you land your first client, you need to get your contact situation sorted—and no, your personal Gmail isn’t… Read More »Going Fractional? Set Up Contact Methods First
How to Figure Out Your Pricing for Fractional Work
Thinking of transitioning from a permanent marketing gig to the wild world of fractional or freelance work? This video script is like your GPS for… Read More »How to Figure Out Your Pricing for Fractional Work