Collaboration is Key for Anh Nguyen
In the first interview of the Marketers Managing miniseries, recorded live at Content Marketing World in Denver, Rachel sits down with Anh Nguyen, Chief Brand… Read More »Collaboration is Key for Anh Nguyen
podcast marketing
The “White-Glove” Pivot: How RS&H Transformed a Start-Stop Podcast into a Strategic Brand Asset
Why one AEC firm stopped relying on internal hosts and hired a fractional producer to turn thought leadership into a culture-driving machine. The Challenge: When… Read More »The “White-Glove” Pivot: How RS&H Transformed a Start-Stop Podcast into a Strategic Brand Asset
Why B2B Podcasting Is No Longer Optional — It’s a Marketing Channel That Earns Its Keep
There was a time when a B2B podcast was a nice-to-have, a forward-thinking experiment. Something a company tried when they had extra budget and a… Read More »Why B2B Podcasting Is No Longer Optional — It’s a Marketing Channel That Earns Its Keep
I Got Laid Off and Accidentally Went Fractional
Most people who go fractional planned it. I didn’t. In 2023, I was laid off from my role as Senior Director of Marketing at a… Read More »I Got Laid Off and Accidentally Went Fractional
YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It
If your podcast isn’t on YouTube, you don’t have a discovery strategy. You have a hope. For years, podcasting operated inside a relatively closed ecosystem.… Read More »YouTube Is Now the #1 Podcast Discovery Engine — And Marketers Can’t Afford to Ignore It