Smelling Our Own Farts
In this episode of marketingXP—Smelling Our Own Farts—Rachel calls marketers out for being too focused on our slick messaging while ignoring what our audiences really… Read More »Smelling Our Own Farts
marketing
Why you should absolutely be using UTMs (and how)
The only thing that really matters is how you want to organize your website tracking in a way you can understand – and staying consistent… Read More »Why you should absolutely be using UTMs (and how)
Why video gamers make the best marketers
Dear reader, here are the ways I realized that video gamers make the best marketers.
Empathy is Everything
As much as each of us enjoys feeling right, where does that get us if we never tap into what others experience? By practicing and… Read More »Empathy is Everything
5 Feelings to Give Your Audience in 2017
For brands, you’re planning mode for a new year. While you muscle through your future, your customers face their own challenges for 2017. How can… Read More »5 Feelings to Give Your Audience in 2017
How to Use Instagram Analytics & Stories
Instagram isn’t just for foodies vying to get just the right angle on their plate while you wait with a hovering fork. While your friend… Read More »How to Use Instagram Analytics & Stories
What’s Your Lens Flare? Create Consistency on Snapchat
JJ Abrams is known for many things, but one legacy follows him into each new project: the lens flare. WAIT, before you go watch The… Read More »What’s Your Lens Flare? Create Consistency on Snapchat
And the Oscar goes to… Your Social Media Manager
So many great performances go unnoticed, from Hollywood to our circles. In your business, you have your own brand of performer which you may not… Read More »And the Oscar goes to… Your Social Media Manager
When You’re the Household PR
You don’t have to be in the marketing industry to be your household’s public relations.
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